{"id":1042,"date":"2026-03-26T00:04:13","date_gmt":"2026-03-26T00:04:13","guid":{"rendered":"https:\/\/www.visualize-ai.com\/vn\/porters-five-forces-group-project-guide-mba\/"},"modified":"2026-03-26T00:04:13","modified_gmt":"2026-03-26T00:04:13","slug":"porters-five-forces-group-project-guide-mba","status":"publish","type":"post","link":"https:\/\/www.visualize-ai.com\/vn\/porters-five-forces-group-project-guide-mba\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn D\u1ef1 \u00e1n Nh\u00f3m v\u1ec1 N\u0103m L\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter: K\u1ef9 thu\u1eadt Ph\u00e2n t\u00edch H\u1ee3p t\u00e1c cho C\u00e1c Nh\u00f3m MBA"},"content":{"rendered":"

C\u00e1c kh\u00f3a h\u1ecdc v\u1ec1 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng y\u00eau c\u1ea7u c\u00e1c nh\u00f3m ph\u00e2n t\u00edch c\u00e1c m\u00f4i tr\u01b0\u1eddng th\u1ecb tr\u01b0\u1eddng ph\u1ee9c t\u1ea1p. M\u1ed9t trong nh\u1eefng khung l\u00fd thuy\u1ebft b\u1ec1n v\u1eefng nh\u1ea5t cho nhi\u1ec7m v\u1ee5 n\u00e0y l\u00e0Ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter<\/strong>. M\u1eb7c d\u00f9 l\u00fd thuy\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u1eefng ch\u1eafc, vi\u1ec7c th\u1ef1c hi\u1ec7n trong m\u00f4i tr\u01b0\u1eddng nh\u00f3m l\u1ea1i \u0111\u1eb7t ra nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u1ed9c \u0111\u00e1o. S\u1ef1 h\u1ee3p t\u00e1c, t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng s\u1ef1 \u0111\u1ed3ng thu\u1eadn c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m so v\u1edbi t\u00ednh nghi\u00eam ng\u1eb7t c\u1ee7a ph\u00e2n t\u00edch.<\/p>\n

H\u01b0\u1edbng d\u1eabn n\u00e0y cung c\u1ea5p m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac cho c\u00e1c nh\u00f3m MBA l\u00e0m vi\u1ec7c c\u00f9ng nhau trong nhi\u1ec7m v\u1ee5 n\u00e0y. N\u00f3 t\u1eadp trung v\u00e0o c\u00e1ch ph\u00e2n chia c\u00f4ng vi\u1ec7c hi\u1ec7u qu\u1ea3, thu th\u1eadp d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady m\u00e0 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 ph\u1ea7n m\u1ec1m c\u1ee5 th\u1ec3, v\u00e0 t\u1ed5ng h\u1ee3p c\u00e1c ph\u00e1t hi\u1ec7n th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n chi\u1ebfn l\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t.<\/p>\n

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\"Chibi-style<\/figure>\n<\/div>\n

\ud83e\udde9 Hi\u1ec3u Khung L\u00fd thuy\u1ebft trong B\u1ed1i c\u1ea3nh Nh\u00f3m<\/h2>\n

Tr\u01b0\u1edbc khi ph\u00e2n chia nhi\u1ec7m v\u1ee5, to\u00e0n b\u1ed9 nh\u00f3m ph\u1ea3i th\u1ed1ng nh\u1ea5t v\u1ec1 ph\u1ea1m vi. Khung l\u00fd thuy\u1ebft N\u0103m L\u1ef1c l\u01b0\u1ee3ng xem x\u00e9t l\u1ee3i nhu\u1eadn c\u1ee7a ng\u00e0nh th\u00f4ng qua n\u0103m g\u00f3c nh\u00ecn ri\u00eang bi\u1ec7t. Trong m\u1ed9t d\u1ef1 \u00e1n nh\u00f3m, m\u1ed7i th\u00e0nh vi\u00ean th\u01b0\u1eddng ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng, nh\u01b0ng vi\u1ec7c t\u1ed5ng h\u1ee3p \u0111\u00f2i h\u1ecfi s\u1ef1 tham gia c\u1ee7a to\u00e0n b\u1ed9 nh\u00f3m.<\/p>\n

    \n
  • M\u1ed1i \u0111e d\u1ecda t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp:<\/strong>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh d\u1ec5 d\u00e0ng nh\u01b0 th\u1ebf n\u00e0o khi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng?<\/li>\n
  • Quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p:<\/strong>Nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 \u0111\u1ea9y gi\u00e1 l\u00ean cao kh\u00f4ng?<\/li>\n
  • Quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua:<\/strong>Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ea9y gi\u00e1 xu\u1ed1ng th\u1ea5p kh\u00f4ng?<\/li>\n
  • M\u1ed1i \u0111e d\u1ecda t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf:<\/strong>C\u00f3 nh\u1eefng l\u1ef1a ch\u1ecdn thay th\u1ebf n\u00e0o b\u00ean ngo\u00e0i ng\u00e0nh?<\/li>\n
  • S\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n h\u1eefu:<\/strong>M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh hi\u1ec7n t\u1ea1i l\u00e0 nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n

    M\u1ed7i th\u00e0nh vi\u00ean c\u1ea7n hi\u1ec3u c\u00e1ch l\u1ef1c l\u01b0\u1ee3ng c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c l\u1ef1c l\u01b0\u1ee3ng kh\u00e1c. M\u1ed1i \u0111e d\u1ecda l\u1edbn t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp c\u00f3 th\u1ec3 l\u00e0m t\u0103ng s\u1ef1 c\u1ea1nh tranh. Quy\u1ec1n l\u1ef1c m\u1ea1nh c\u1ee7a nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m quy\u1ec1n l\u1ef1c c\u1ee7a ng\u01b0\u1eddi mua. Vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c m\u1ed1i ph\u1ee5 thu\u1ed9c l\u1eabn nhau n\u00e0y gi\u00fap ng\u0103n ch\u1eb7n b\u00e1o c\u00e1o cu\u1ed1i c\u00f9ng c\u1ea3m gi\u00e1c nh\u01b0 n\u0103m b\u00e0i lu\u1eadn ri\u00eang l\u1ebb \u0111\u01b0\u1ee3c d\u00e1n l\u1ea1i v\u1edbi nhau.<\/p>\n

    \ud83d\udc65 X\u00e1c \u0111\u1ecbnh Vai tr\u00f2 v\u00e0 Tr\u00e1ch nhi\u1ec7m<\/h2>\n

    Vi\u1ec7c x\u00e1c \u0111\u1ecbnh vai tr\u00f2 r\u00f5 r\u00e0ng ng\u0103n ng\u1eeba s\u1ef1 tr\u00f9ng l\u1eb7p c\u00f4ng vi\u1ec7c v\u00e0 \u0111\u1ea3m b\u1ea3o tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u1ea5u tr\u00fac g\u1ee3i \u00fd cho m\u1ed9t nh\u00f3m ti\u00eau chu\u1ea9n t\u1eeb b\u1ed1n \u0111\u1ebfn n\u0103m ng\u01b0\u1eddi.<\/p>\n\n\n\n\n\n\n\n\n\n
    Vai tr\u00f2<\/th>\nTr\u1ecdng t\u00e2m ch\u00ednh<\/th>\nK\u1ebft qu\u1ea3 ch\u00ednh<\/th>\n<\/tr>\n<\/thead>\n
    Tr\u01b0\u1edfng nh\u00f3m d\u1ef1 \u00e1n<\/td>\nQu\u1ea3n l\u00fd ti\u1ebfn \u0111\u1ed9, t\u1ed5ng h\u1ee3p, r\u00e0 so\u00e1t cu\u1ed1i c\u00f9ng<\/td>\nT\u00f3m t\u1eaft \u0111i\u1ec1u h\u00e0nh & T\u00edch h\u1ee3p<\/td>\n<\/tr>\n
    Nh\u00e0 ph\u00e2n t\u00edch L\u1ef1c l\u01b0\u1ee3ng 1<\/td>\nQuy\u1ec1n l\u1ef1c c\u1ee7a Nh\u00e0 cung c\u1ea5p & Ng\u01b0\u1eddi mua<\/td>\nD\u1eef li\u1ec7u v\u1ec1 \u0111\u1ed9ng th\u00e1i gi\u00e1 c\u1ea3<\/td>\n<\/tr>\n
    Nh\u00e0 ph\u00e2n t\u00edch L\u1ef1c l\u01b0\u1ee3ng 2<\/td>\nNg\u01b0\u1eddi m\u1edbi gia nh\u1eadp & S\u1ea3n ph\u1ea9m thay th\u1ebf<\/td>\n\u0110\u00e1nh gi\u00e1 c\u00e1c r\u00e0o c\u1ea3n gia nh\u1eadp<\/td>\n<\/tr>\n
    Nh\u00e0 ph\u00e2n t\u00edch L\u1ef1c l\u01b0\u1ee3ng 3<\/td>\nC\u1ea1nh tranh gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7<\/td>\nH\u1ed3 s\u01a1 h\u00f3a \u0111\u1ed1i th\u1ee7<\/td>\n<\/tr>\n
    Ng\u01b0\u1eddi ph\u1ed1i h\u1ee3p d\u1eef li\u1ec7u<\/td>\nX\u00e1c th\u1ef1c & Tr\u00edch d\u1eabn<\/td>\nT\u00e0i li\u1ec7u tham kh\u1ea3o & Nh\u1eadt k\u00fd b\u1eb1ng ch\u1ee9ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    L\u01b0u \u00fd:<\/strong> Trong c\u00e1c nh\u00f3m nh\u1ecf, c\u00e1c th\u00e0nh vi\u00ean c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p vai tr\u00f2. V\u00ed d\u1ee5, Tr\u01b0\u1edfng d\u1ef1 \u00e1n c\u0169ng c\u00f3 th\u1ec3 ph\u1ee5 tr\u00e1ch ph\u1ea7n C\u1ea1nh tranh gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7. \u0110i\u1ec3m m\u1ea5u ch\u1ed1t l\u00e0 vai tr\u00f2 Ng\u01b0\u1eddi ph\u1ed1i h\u1ee3p d\u1eef li\u1ec7u ph\u1ea3i \u0111\u01b0\u1ee3c t\u00e1ch bi\u1ec7t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c ngu\u1ed3n \u0111\u00e1ng tin c\u1eady.<\/p>\n

    \ud83d\udcca Quy tr\u00ecnh c\u1ed9ng t\u00e1c t\u1eebng b\u01b0\u1edbc<\/h2>\n

    Th\u00e0nh c\u00f4ng c\u1ee7a d\u1ef1 \u00e1n n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o quy tr\u00ecnh l\u00e0m vi\u1ec7c. C\u00e1ch ti\u1ebfp c\u1eadn tuy\u1ebfn t\u00ednh th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn n\u00fat th\u1eaft c\u1ed5 chai. Thay v\u00e0o \u0111\u00f3, h\u00e3y s\u1eed d\u1ee5ng quy tr\u00ecnh l\u1eb7p.<\/p>\n

    Giai \u0111o\u1ea1n 1: X\u00e1c \u0111\u1ecbnh ph\u1ea1m vi v\u00e0 gi\u1ea3 thuy\u1ebft (Tu\u1ea7n 1)<\/h3>\n
      \n
    • Ch\u1ecdn ng\u00e0nh h\u00e0ng:<\/strong> Ch\u1ecdn m\u1ed9t ng\u00e0nh h\u00e0ng kh\u00f4ng qu\u00e1 r\u1ed9ng (v\u00ed d\u1ee5: \u201cC\u00f4ng ngh\u1ec7\u201d) c\u0169ng kh\u00f4ng qu\u00e1 h\u1eb9p (v\u00ed d\u1ee5: \u201cQu\u00e1n c\u00e0 ph\u00ea trong m\u1ed9t m\u00e3 b\u01b0u \u0111i\u1ec7n\u201d). <\/li>\n
    • X\u00e1c \u0111\u1ecbnh c\u00f4ng ty:<\/strong> Ch\u1ecdn m\u1ed9t c\u00f4ng ty \u0111\u1ea1i ch\u00fang c\u1ee5 th\u1ec3 \u0111\u1ec3 ph\u00e2n t\u00edch nh\u01b0 m\u1ed9t nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh.<\/li>\n
    • X\u00e2y d\u1ef1ng gi\u1ea3 thuy\u1ebft:<\/strong> Tr\u01b0\u1edbc khi nghi\u00ean c\u1ee9u s\u00e2u, m\u1ed7i th\u00e0nh vi\u00ean vi\u1ebft m\u1ed9t gi\u1ea3 thuy\u1ebft m\u1ed9t c\u00e2u v\u1ec1 l\u1ef1c l\u01b0\u1ee3ng c\u1ee7a h\u1ecd. Li\u1ec7u s\u1ee9c m\u1ea1nh c\u1ee7a nh\u00e0 cung c\u1ea5p c\u00f3 v\u1ebb cao hay th\u1ea5p? T\u1ea1i sao?<\/li>\n
    • Chia s\u1ebb ngu\u1ed3n:<\/strong> T\u1ea1o m\u1ed9t danh s\u00e1ch t\u00e0i li\u1ec7u d\u00f9ng chung g\u1ed3m c\u00e1c b\u00e0i b\u00e1o ban \u0111\u1ea7u, b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean v\u00e0 c\u00e1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n

      Giai \u0111o\u1ea1n 2: Nghi\u00ean c\u1ee9u \u0111\u1ed9c l\u1eadp (Tu\u1ea7n 2)<\/h3>\n
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      • Ngu\u1ed3n s\u01a1 c\u1ea5p:<\/strong> Xem x\u00e9t b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean c\u1ee7a c\u00f4ng ty m\u1ee5c ti\u00eau (10-K, 10-Q) \u0111\u1ec3 l\u1ea5y d\u1eef li\u1ec7u t\u00e0i ch\u00ednh.<\/li>\n
      • Ngu\u1ed3n th\u1ee9 c\u1ea5p:<\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u01a1 s\u1edf d\u1eef li\u1ec7u h\u1ecdc thu\u1eadt, b\u00e1o c\u00e1o ng\u00e0nh v\u00e0 l\u01b0u tr\u1eef tin t\u1ee9c.<\/li>\n
      • D\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh:<\/strong> T\u00ecm ki\u1ebfm c\u00e1c thay \u0111\u1ed5i v\u1ec1 quy \u0111\u1ecbnh, chuy\u1ec3n d\u1ecbch c\u00f4ng ngh\u1ec7 ho\u1eb7c b\u00e1o c\u00e1o xu h\u01b0\u1edbng ti\u00eau d\u00f9ng.<\/li>\n
      • Kh\u00f4ng c\u00f3 gi\u1ea3 \u0111\u1ecbnh:<\/strong> Kh\u00f4ng d\u1ef1a v\u00e0o ki\u1ebfn th\u1ee9c chung. M\u1ecdi tuy\u00ean b\u1ed1 \u0111\u1ec1u c\u1ea7n c\u00f3 tr\u00edch d\u1eabn.<\/li>\n<\/ul>\n

        Giai \u0111o\u1ea1n 3: T\u1ed5ng h\u1ee3p v\u00e0 T\u00edch h\u1ee3p (Tu\u1ea7n 3)<\/h3>\n
          \n
        • H\u1ed9i th\u1ea3o nh\u00f3m:<\/strong>H\u1ecdp \u0111\u1ec3 th\u1ea3o lu\u1eadn c\u00e1c ph\u00e1t hi\u1ec7n. T\u00ecm ki\u1ebfm s\u1ef1 m\u00e2u thu\u1eabn gi\u1eefa c\u00e1c l\u1ef1c l\u01b0\u1ee3ng.<\/li>\n
        • \u0110\u00e1nh gi\u00e1 tr\u1ecdng s\u1ed1:<\/strong>Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c l\u1ef1c l\u01b0\u1ee3ng \u0111\u1ec1u ngang nhau. H\u00e3y quy\u1ebft \u0111\u1ecbnh ba l\u1ef1c l\u01b0\u1ee3ng n\u00e0o l\u00e0 quan tr\u1ecdng nh\u1ea5t cho ng\u00e0nh c\u1ee5 th\u1ec3 n\u00e0y.<\/li>\n
        • So th\u1ea3o:<\/strong>K\u1ebft h\u1ee3p c\u00e1c ph\u1ea7n. \u0110\u1ea3m b\u1ea3o gi\u1ecdng v\u0103n v\u00e0 \u0111\u1ecbnh d\u1ea1ng nh\u1ea5t qu\u00e1n.<\/li>\n
        • Xem x\u00e9t:<\/strong>Ki\u1ec3m tra t\u00ednh logic c\u1ee7a d\u00f2ng ch\u1ea3y l\u1eadp lu\u1eadn. K\u1ebft lu\u1eadn c\u00f3 \u0111i theo b\u1eb1ng ch\u1ee9ng kh\u00f4ng?<\/li>\n<\/ul>\n

          \ud83d\udd0d Ph\u00e2n t\u00edch s\u00e2u: Ph\u00e2n t\u00edch t\u1eebng l\u1ef1c l\u01b0\u1ee3ng m\u1ed9t c\u00e1ch h\u1ee3p t\u00e1c<\/h2>\n

          D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch c\u00e1c nh\u00f3m c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn t\u1eebng l\u1ef1c l\u01b0\u1ee3ng b\u1eb1ng c\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch c\u1ee5 th\u1ec3.<\/p>\n

          1. M\u1ed1i \u0111e d\u1ecda t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp<\/h3>\n
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          • Tr\u1ecdng t\u00e2m:<\/strong>R\u00e0o c\u1ea3n gia nh\u1eadp.<\/li>\n
          • Nhi\u1ec7m v\u1ee5 nh\u00f3m:<\/strong>X\u00e1c \u0111\u1ecbnh y\u00eau c\u1ea7u v\u1ec1 v\u1ed1n, l\u1ee3i th\u1ebf quy m\u00f4 v\u00e0 c\u00e1c r\u00e0o c\u1ea3n ph\u00e1p l\u00fd.<\/li>\n
          • C\u00e2u h\u1ecfi:<\/strong>N\u1ebfu m\u1ed9t \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp v\u00e0o ng\u00e0y mai, \u0111i\u1ec1u g\u00ec s\u1ebd ng\u0103n c\u1ea3n h\u1ecd chi\u1ebfm th\u1ecb ph\u1ea7n?<\/li>\n<\/ul>\n

            2. S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p<\/h3>\n
              \n
            • Tr\u1ecdng t\u00e2m:<\/strong>M\u1ee9c \u0111\u1ed9 t\u1eadp trung v\u00e0 chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i.<\/li>\n
            • Nhi\u1ec7m v\u1ee5 nh\u00f3m:<\/strong>V\u1ebd b\u1ea3n \u0111\u1ed3 chu\u1ed7i cung \u1ee9ng. C\u00f3 \u00edt nh\u00e0 cung c\u1ea5p hay nhi\u1ec1u?<\/li>\n
            • C\u00e2u h\u1ecfi:<\/strong>N\u1ebfu m\u1ed9t nh\u00e0 cung c\u1ea5p t\u0103ng gi\u00e1, c\u00f4ng ty c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chuy\u1ec3n sang nh\u00e0 cung c\u1ea5p kh\u00e1c kh\u00f4ng?<\/li>\n<\/ul>\n

              3. S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua<\/h3>\n
                \n
              • Tr\u1ecdng t\u00e2m:<\/strong>\u0110\u1ed9 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 v\u00e0 m\u1ee9c \u0111\u1ed9 t\u1eadp trung.<\/li>\n
              • Nhi\u1ec7m v\u1ee5 nh\u00f3m:<\/strong>Ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd l\u00e0 c\u00e1 nh\u00e2n hay c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn?<\/li>\n
              • C\u00e2u h\u1ecfi:<\/strong>Kh\u00e1ch h\u00e0ng c\u00f3 d\u1ec5 d\u00e0ng so s\u00e1nh gi\u00e1 c\u1ea3 v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng?<\/li>\n<\/ul>\n

                4. M\u1ed1i \u0111e d\u1ecda t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf<\/h3>\n
                  \n
                • Tr\u1ecdng t\u00e2m:<\/strong>C\u00e1c gi\u1ea3i ph\u00e1p thay th\u1ebf b\u00ean ngo\u00e0i ng\u00e0nh.<\/li>\n
                • Nhi\u1ec7m v\u1ee5 nh\u00f3m:<\/strong>H\u00e3y xem x\u00e9t c\u00e1c ng\u00e0nh h\u00e0ng li\u00ean quan. \u0110i\u1ec1u g\u00ec gi\u1ea3i quy\u1ebft c\u00f9ng m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng theo c\u00e1ch kh\u00e1c?<\/li>\n
                • C\u00e2u h\u1ecfi:<\/strong>S\u1ef1 \u0111\u00e1nh \u0111\u1ed5i gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 hi\u1ec7u su\u1ea5t c\u00f3 thu\u1eadn l\u1ee3i cho c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf kh\u00f4ng?<\/li>\n<\/ul>\n

                  5. C\u1ea1nh tranh gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n h\u1eefu<\/h3>\n
                    \n
                  • Tr\u1ecdng t\u00e2m:<\/strong>T\u0103ng tr\u01b0\u1edfng ng\u00e0nh v\u00e0 c\u00e1c r\u00e0o c\u1ea3n khi r\u00fat lui.<\/li>\n
                  • Nhi\u1ec7m v\u1ee5 nh\u00f3m:<\/strong>\u0110\u00e1nh gi\u00e1 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
                  • C\u00e2u h\u1ecfi:<\/strong>Ng\u00e0nh c\u00f3 \u0111ang t\u0103ng tr\u01b0\u1edfng ch\u1eadm, bu\u1ed9c c\u00e1c c\u00f4ng ty ph\u1ea3i tranh gi\u00e0nh th\u1ecb ph\u1ea7n kh\u00f4ng?<\/li>\n<\/ul>\n

                    \ud83e\udd1d V\u01b0\u1ee3t qua c\u00e1c th\u00e1ch th\u1ee9c trong h\u1ee3p t\u00e1c<\/h2>\n

                    C\u00e1c d\u1ef1 \u00e1n nh\u00f3m th\u01b0\u1eddng b\u1ecb \u0111\u00ecnh tr\u1ec7 do c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 quan h\u1ec7 c\u00e1 nh\u00e2n ho\u1eb7c h\u1eadu c\u1ea7n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 duy tr\u00ec \u0111\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n

                      \n
                    • X\u00e2y d\u1ef1ng c\u00e1c quy chu\u1ea9n giao ti\u1ebfp:<\/strong>Quy\u1ebft \u0111\u1ecbnh m\u1ed9t k\u00eanh ch\u00ednh \u0111\u1ec3 c\u1eadp nh\u1eadt (v\u00ed d\u1ee5: chu\u1ed7i email ho\u1eb7c cu\u1ed9c g\u1ecdi theo l\u1ecbch). Tr\u00e1nh c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n b\u1ecb ph\u00e2n m\u1ea3nh.<\/li>\n
                    • Gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t:<\/strong>N\u1ebfu hai th\u00e0nh vi\u00ean kh\u00f4ng \u0111\u1ed3ng \u00fd v\u1ec1 m\u1ee9c \u0111\u1ed9 nghi\u00eam tr\u1ecdng c\u1ee7a m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng, \u0111\u1eebng b\u1ecf phi\u1ebfu. Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u00ecm ki\u1ebfm m\u1ed9t b\u1eb1ng ch\u1ee9ng th\u1ee9 ba \u0111\u1ec3 gi\u1ea3i quy\u1ebft tranh lu\u1eadn.<\/li>\n
                    • Ki\u1ec3m so\u00e1t phi\u00ean b\u1ea3n:<\/strong>Duy tr\u00ec m\u1ed9t t\u00e0i li\u1ec7u ch\u00ednh duy nh\u1ea5t. \u0110\u1eebng g\u1eedi qua l\u1ea1i c\u00e1c t\u1ec7p \u0111\u00ednh k\u00e8m qua email. H\u00e3y s\u1eed d\u1ee5ng kh\u00f4ng gian l\u00e0m vi\u1ec7c chung \u0111\u1ec3 tr\u00e1nh nh\u1ea7m l\u1eabn v\u1ec1 phi\u00ean b\u1ea3n.<\/li>\n
                    • H\u1ea1n ch\u00f3t:<\/strong>\u0110\u1eb7t c\u00e1c h\u1ea1n ch\u00f3t n\u1ed9i b\u1ed9 s\u1edbm h\u01a1n ng\u00e0y n\u1ed9p th\u1ef1c t\u1ebf. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p th\u1eddi gian \u0111\u1ec3 ch\u1ec9nh s\u1eeda cu\u1ed1i c\u00f9ng.<\/li>\n<\/ul>\n

                      \ud83d\udcdd Chi\u1ebfn l\u01b0\u1ee3c thu th\u1eadp d\u1eef li\u1ec7u m\u00e0 kh\u00f4ng c\u1ea7n c\u00f4ng c\u1ee5 chuy\u00ean d\u1ee5ng<\/h2>\n

                      Nghi\u00ean c\u1ee9u \u0111\u00f2i h\u1ecfi s\u1ef1 c\u1ea7n m\u1eabn, kh\u00f4ng ph\u1ea3i ph\u1ea7n m\u1ec1m \u0111\u1eaft ti\u1ec1n. C\u00e1c nh\u00f3m c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u1eefng ch\u1eafc b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n mi\u1ec5n ph\u00ed v\u00e0 m\u1edf.<\/p>\n

                        \n
                      • H\u1ed3 s\u01a1 c\u00f4ng khai:<\/strong>C\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd c\u1ee7a ch\u00ednh ph\u1ee7 c\u00f4ng b\u1ed1 c\u00e1c h\u1ed3 s\u01a1 c\u1ee7a c\u00f4ng ty. \u0110\u00e2y l\u00e0 ngu\u1ed3n th\u00f4ng tin ch\u00ednh v\u1ec1 s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh.<\/li>\n
                      • L\u01b0u tr\u1eef tin t\u1ee9c:<\/strong>C\u00e1c b\u00e0i b\u00e1o tin t\u1ee9c trong qu\u00e1 kh\u1ee9 cung c\u1ea5p b\u1ed1i c\u1ea3nh v\u1ec1 c\u00e1c b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c trong qu\u00e1 kh\u1ee9 c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
                      • T\u1ea1p ch\u00ed h\u1ecdc thu\u1eadt:<\/strong>C\u00e1c b\u00e0i b\u00e1o h\u1ecdc thu\u1eadt th\u01b0\u1eddng cung c\u1ea5p n\u1ec1n t\u1ea3ng l\u00fd thuy\u1ebft cho c\u00e1c h\u00e0nh vi th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c quan s\u00e1t.<\/li>\n
                      • Th\u1ed1ng k\u00ea ch\u00ednh ph\u1ee7:<\/strong>D\u1eef li\u1ec7u \u0111i\u1ec1u tra d\u00e2n s\u1ed1 v\u00e0 c\u00e1c b\u00e1o c\u00e1o ng\u00e0nh t\u1eeb c\u00e1c c\u01a1 quan ch\u00ednh ph\u1ee7 cung c\u1ea5p b\u1ed1i c\u1ea3nh kinh t\u1ebf v\u0129 m\u00f4.<\/li>\n<\/ul>\n

                        M\u1eb9o:<\/strong>T\u1ea1o m\u1ed9t b\u1ea3ng t\u00ednh \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 theo d\u00f5i c\u00e1c ph\u00e1t hi\u1ec7n. C\u00e1c c\u1ed9t n\u00ean bao g\u1ed3m: Ngu\u1ed3n, Ng\u00e0y, Ph\u00e1t hi\u1ec7n ch\u00ednh v\u00e0 M\u1ee9c \u0111\u1ed9 li\u00ean quan \u0111\u1ebfn L\u1ef1c l\u01b0\u1ee3ng c\u1ee5 th\u1ec3.<\/p>\n

                        \ud83c\udfa8 C\u1ea5u tr\u00fac t\u00e0i li\u1ec7u cu\u1ed1i c\u00f9ng<\/h2>\n

                        M\u1ed9t t\u00e0i li\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac t\u1ed1t s\u1ebd t\u0103ng kh\u1ea3 n\u0103ng \u0111\u1ecdc v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p. H\u00e3y tu\u00e2n theo d\u00e0n \u00fd sau.<\/p>\n

                          \n
                        • T\u00f3m t\u1eaft \u0111i\u1ec1u h\u00e0nh:<\/strong>T\u00f3m t\u1eaft m\u1ed9t trang v\u1ec1 c\u00e1c ph\u00e1t hi\u1ec7n ch\u00ednh v\u00e0 c\u00e1c h\u00e0m \u00fd chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n
                        • T\u1ed5ng quan ng\u00e0nh:<\/strong>B\u1ed1i c\u1ea3nh ng\u1eafn g\u1ecdn v\u1ec1 ng\u00e0nh v\u00e0 c\u00f4ng ty m\u1ee5c ti\u00eau.<\/li>\n
                        • Ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng:<\/strong>Ph\u00e2n t\u00edch chi ti\u1ebft t\u1eebng l\u1ef1c l\u01b0\u1ee3ng k\u00e8m theo b\u1eb1ng ch\u1ee9ng.<\/li>\n
                        • C\u00e1c h\u00e0m \u00fd chi\u1ebfn l\u01b0\u1ee3c:<\/strong>C\u00f4ng ty n\u00ean l\u00e0m g\u00ec d\u1ef1a tr\u00ean ph\u00e2n t\u00edch n\u00e0y?<\/li>\n
                        • H\u1ea1n ch\u1ebf:<\/strong>C\u00f4ng nh\u1eadn c\u00e1c kho\u1ea3ng tr\u1ed1ng d\u1eef li\u1ec7u ho\u1eb7c c\u00e1c r\u00e0ng bu\u1ed9c v\u1ec1 th\u1eddi gian.<\/li>\n
                        • T\u00e0i li\u1ec7u tham kh\u1ea3o:<\/strong>Danh s\u00e1ch \u0111\u1ea7y \u0111\u1ee7 t\u1ea5t c\u1ea3 c\u00e1c tr\u00edch d\u1eabn.<\/li>\n<\/ul>\n

                          \u26a0\ufe0f Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ea7n tr\u00e1nh<\/h2>\n

                          Tr\u00e1nh nh\u1eefng sai l\u1ea7m n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ed9t b\u1ea3n n\u1ed9p ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n

                            \n
                          • M\u00f4 t\u1ea3 chung chung:<\/strong>\u0110\u1eebng vi\u1ebft \u201cC\u1ea1nh tranh cao.\u201d H\u00e3y gi\u1ea3i th\u00edch t\u1ea1i sao<\/em>n\u00f3 l\u1ea1i cao. C\u00f3 ph\u1ea3i do chi\u1ebfn tranh gi\u00e1 c\u1ea3? Chi ti\u00eau cho marketing? Chu k\u1ef3 \u0111\u1ed5i m\u1edbi?<\/li>\n
                          • B\u1ecf qua s\u1ef1 li\u00ean k\u1ebft:<\/strong>\u0110\u1eebng coi c\u00e1c l\u1ef1c l\u01b0\u1ee3ng l\u00e0 c\u00e1c silo bi\u1ec7t l\u1eadp. H\u00e3y gi\u1ea3i th\u00edch c\u00e1ch m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ef1c l\u01b0\u1ee3ng kh\u00e1c.<\/li>\n
                          • D\u1eef li\u1ec7u l\u1ed7i th\u1eddi:<\/strong>H\u00e3y s\u1eed d\u1ee5ng c\u00e1c b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean m\u1edbi nh\u1ea5t c\u00f3 s\u1eb5n. D\u1eef li\u1ec7u c\u0169 k\u1ef9 l\u00e0m suy gi\u1ea3m uy t\u00edn.<\/li>\n
                          • Thi\u1ebfu h\u00ecnh \u1ea3nh minh h\u1ecda:<\/strong>H\u00e3y s\u1eed d\u1ee5ng bi\u1ec3u \u0111\u1ed3 ho\u1eb7c s\u01a1 \u0111\u1ed3 \u0111\u1ec3 th\u1ec3 hi\u1ec7n m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c l\u1ef1c l\u01b0\u1ee3ng. M\u1ed9t ma tr\u1eadn \u0111\u01a1n gi\u1ea3n c\u00f3 th\u1ec3 l\u00e0m r\u00f5 c\u00e1c \u0111\u1ed9ng l\u1ef1c ph\u1ee9c t\u1ea1p.<\/li>\n
                          • B\u1ecf qua t\u01b0\u01a1ng lai:<\/strong>Ph\u00e2n t\u00edch c\u1ea7n h\u01b0\u1edbng v\u1ec1 t\u01b0\u01a1ng lai. \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu c\u00e1c xu h\u01b0\u1edbng ti\u1ebfp di\u1ec5n? Ho\u1eb7c n\u1ebfu ch\u00fang \u0111\u1ea3o ng\u01b0\u1ee3c?<\/li>\n<\/ul>\n

                            \ud83d\udde3\ufe0f Tr\u00ecnh b\u00e0y v\u00e0 B\u1ea3o v\u1ec7<\/h2>\n

                            B\u00e1o c\u00e1o vi\u1ebft ch\u1ec9 l\u00e0 m\u1ed9t n\u1eeda cu\u1ed9c chi\u1ebfn. C\u00e1c nh\u00f3m th\u01b0\u1eddng ph\u1ea3i tr\u00ecnh b\u00e0y c\u00e1c ph\u00e1t hi\u1ec7n c\u1ee7a m\u00ecnh.<\/p>\n

                              \n
                            • Hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n:<\/strong>C\u00e1c gi\u00e1o s\u01b0 c\u00f3 quan t\u00e2m \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh hay l\u00fd thuy\u1ebft chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng? H\u00e3y \u0111i\u1ec1u ch\u1ec9nh tr\u1ecdng t\u00e2m cho ph\u00f9 h\u1ee3p.<\/li>\n
                            • D\u1ef1 \u0111o\u00e1n c\u00e1c c\u00e2u h\u1ecfi:<\/strong>H\u00e3y chu\u1ea9n b\u1ecb cho c\u00e1c th\u00e1ch th\u1ee9c li\u00ean quan \u0111\u1ebfn ngu\u1ed3n d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n. S\u1eb5n s\u00e0ng bi\u1ec7n minh cho vi\u1ec7c x\u1ebfp h\u1ea1ng c\u00e1c l\u1ef1c l\u01b0\u1ee3ng c\u1ee7a b\u1ea1n.<\/li>\n
                            • Ph\u00e2n chia c\u00f4ng vi\u1ec7c:<\/strong>M\u1ed7i th\u00e0nh vi\u00ean n\u00ean tr\u00ecnh b\u00e0y v\u1ec1 ph\u1ea7n c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh \u0111\u1ec3 th\u1ec3 hi\u1ec7n tinh th\u1ea7n l\u00e0m ch\u1ee7.<\/li>\n
                            • C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 tr\u1ef1c quan:<\/strong>T\u1ea1o m\u1ed9t b\u1ed9 slide t\u00f3m t\u1eaft c\u00e1c \u0111i\u1ec3m ch\u00ednh m\u00e0 kh\u00f4ng l\u00e0m r\u1ed1i m\u1eaft b\u1eb1ng qu\u00e1 nhi\u1ec1u ch\u1eef tr\u00ean m\u00e0n h\u00ecnh.<\/li>\n<\/ul>\n

                              \ud83d\ude80 Ti\u1ebfn t\u1edbi v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n

                              Ho\u00e0n th\u00e0nh ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t b\u00e0i t\u1eadp h\u1ecdc thu\u1eadt. N\u00f3 r\u00e8n luy\u1ec7n t\u01b0 duy ph\u1ea3n bi\u1ec7n v\u1ec1 \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng. Khi c\u00e1c nh\u00f3m h\u1ee3p t\u00e1c hi\u1ec7u qu\u1ea3, h\u1ecd h\u1ecdc c\u00e1ch c\u00e2n b\u1eb1ng c\u00e1c quan \u0111i\u1ec3m \u0111a d\u1ea1ng trong khi v\u1eabn duy tr\u00ec \u0111\u1ed9 ch\u00ednh x\u00e1c ph\u00e2n t\u00edch.<\/p>\n

                              Gi\u00e1 tr\u1ecb n\u1eb1m \u1edf s\u1ef1 t\u1ed5ng h\u1ee3p. M\u1ed9t th\u00e0nh vi\u00ean \u0111\u01a1n l\u1ebb c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n m\u1ed9t m\u1ed1i \u0111e d\u1ecda, nh\u01b0ng c\u1ea3 nh\u00f3m m\u1edbi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ph\u1ea3n \u1ee9ng chi\u1ebfn l\u01b0\u1ee3c. B\u1eb1ng c\u00e1ch tu\u00e2n theo m\u1ed9t quy tr\u00ecnh c\u00f3 c\u1ea5u tr\u00fac, x\u00e1c \u0111\u1ecbnh r\u00f5 vai tr\u00f2 v\u00e0 \u01b0u ti\u00ean b\u1eb1ng ch\u1ee9ng h\u01a1n l\u00e0 gi\u1ea3 \u0111\u1ecbnh, c\u00e1c nh\u00f3m MBA c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c s\u1ef1 xem x\u00e9t nghi\u00eam ng\u1eb7t.<\/p>\n

                              T\u1eadp trung v\u00e0o logic c\u1ee7a l\u1eadp lu\u1eadn. \u0110\u1ea3m b\u1ea3o m\u1ecdi tuy\u00ean b\u1ed1 \u0111\u1ec1u h\u1ed7 tr\u1ee3 cho k\u1ebft lu\u1eadn chi\u1ebfn l\u01b0\u1ee3c. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u1ea3m b\u1ea3o d\u1ef1 \u00e1n mang l\u1ea1i nh\u1eefng hi\u1ec3u bi\u1ebft th\u1ef1c s\u1ef1 v\u1ec1 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh.<\/p>\n","protected":false},"excerpt":{"rendered":"

                              C\u00e1c kh\u00f3a h\u1ecdc v\u1ec1 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng y\u00eau c\u1ea7u c\u00e1c nh\u00f3m ph\u00e2n t\u00edch c\u00e1c m\u00f4i tr\u01b0\u1eddng th\u1ecb tr\u01b0\u1eddng ph\u1ee9c t\u1ea1p. M\u1ed9t trong nh\u1eefng khung l\u00fd thuy\u1ebft b\u1ec1n v\u1eefng…<\/p>\n","protected":false},"author":1,"featured_media":1043,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"H\u01b0\u1edbng d\u1eabn D\u1ef1 \u00e1n Nh\u00f3m N\u0103m L\u1ef1c l\u01b0\u1ee3ng Porter cho c\u00e1c nh\u00f3m MBA \ud83c\udf93","_yoast_wpseo_metadesc":"M\u1ed9t h\u01b0\u1edbng d\u1eabn h\u1ee3p t\u00e1c d\u00e0nh cho sinh vi\u00ean MBA v\u1ec1 vi\u1ec7c th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng Porter trong m\u00f4i tr\u01b0\u1eddng nh\u00f3m. 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