{"id":910,"date":"2026-03-23T06:19:05","date_gmt":"2026-03-23T06:19:05","guid":{"rendered":"https:\/\/www.visualize-ai.com\/vi\/business-motivation-model-stakeholder-communication\/"},"modified":"2026-03-23T06:19:05","modified_gmt":"2026-03-23T06:19:05","slug":"business-motivation-model-stakeholder-communication","status":"publish","type":"post","link":"https:\/\/www.visualize-ai.com\/vi\/business-motivation-model-stakeholder-communication\/","title":{"rendered":"M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh cho Giao ti\u1ebfp Hi\u1ec7u qu\u1ea3 v\u1edbi C\u00e1c b\u00ean Li\u00ean quan"},"content":{"rendered":"<p>Hi\u1ec3u r\u00f5 c\u00e1c \u0111\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau s\u1ef1 thay \u0111\u1ed5i t\u1ed5 ch\u1ee9c l\u00e0 \u0111i\u1ec1u then ch\u1ed1t \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 chuy\u00ean vi\u00ean ph\u00e2n t\u00edch kinh doanh hay ki\u1ebfn tr\u00fac s\u01b0 n\u00e0o. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh (BMM) cung c\u1ea5p m\u1ed9t khung c\u1ea5u tr\u00fac \u0111\u1ec3 ghi nh\u1eadn c\u00e1c \u00fd \u0111\u1ecbnh, \u1ea3nh h\u01b0\u1edfng v\u00e0 k\u1ebf ho\u1ea1ch c\u1ee7a t\u1ed5 ch\u1ee9c. Tuy nhi\u00ean, s\u1ee9c m\u1ea1nh th\u1ef1c s\u1ef1 c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y n\u1eb1m \u1edf vi\u1ec7c \u1ee9ng d\u1ee5ng v\u00e0o c\u00e1c \u0111\u1ed9ng l\u1ef1c con ng\u01b0\u1eddi. Khi ch\u00fang ta \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c giao ti\u1ebfp ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c \u0111\u1ed9ng c\u01a1 c\u1ed1t l\u00f5i c\u1ee7a c\u00e1c b\u00ean li\u00ean quan, ch\u00fang ta s\u1ebd gi\u1ea3m thi\u1ec3u xung \u0111\u1ed9t v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 \u0111\u1ed3ng thu\u1eadn. H\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00e1m ph\u00e1 c\u00e1ch t\u1eadn d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 tham gia r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n t\u1eeb c\u00e1c b\u00ean li\u00ean quan.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Charcoal sketch infographic illustrating the Business Motivation Model (BMM) framework with Will and Effectivity branches, stakeholder mapping for executives, project managers, SMEs, end users, and compliance officers, plus communication alignment strategies and implementation workflow steps\" decoding=\"async\" src=\"https:\/\/www.visualize-ai.com\/wp-content\/uploads\/2026\/03\/business-motivation-model-stakeholder-communication-infographic.jpg\"\/><\/figure>\n<\/div>\n<h2>\ud83e\udde0 T\u1ea1i sao \u0110\u1ed9ng l\u1ef1c l\u1ea1i quan tr\u1ecdng trong Giao ti\u1ebfp<\/h2>\n<p>C\u00e1c b\u00ean li\u00ean quan hi\u1ebfm khi tham gia v\u00e0o c\u00e1c d\u1ef1 \u00e1n ch\u1ec9 v\u00ec \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u. H\u1ecd tham gia v\u00ec nh\u1eefng g\u00ec d\u1ef1 \u00e1n mang l\u1ea1i cho h\u1ecd ho\u1eb7c cho t\u1ed5 ch\u1ee9c. D\u00f9 l\u00e0 gi\u1ea3m kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c, c\u1ea3i thi\u1ec7n c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t, hay tr\u00e1nh \u0111\u01b0\u1ee3c r\u1ee7i ro, m\u1ed7i b\u00ean li\u00ean quan \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean m\u1ed9t t\u1eadp h\u1ee3p \u0111\u1ed9ng c\u01a1 c\u1ee5 th\u1ec3. N\u1ebfu kh\u00f4ng hi\u1ec3u r\u00f5 nh\u1eefng \u0111\u1ed9ng l\u1ef1c n\u00e0y, giao ti\u1ebfp th\u01b0\u1eddng mang c\u1ea3m gi\u00e1c chung chung, b\u1ecb b\u1ecf qua ho\u1eb7c hi\u1ec3u sai. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh gi\u00fap tr\u1ef1c quan h\u00f3a r\u00f5 r\u00e0ng nh\u1eefng \u0111\u1ed9ng l\u1ef1c n\u00e0y.<\/p>\n<p>B\u1eb1ng c\u00e1ch li\u00ean k\u1ebft c\u00e1c b\u00ean li\u00ean quan v\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3 c\u1ee7a m\u00f4 h\u00ecnh, ch\u1eb3ng h\u1ea1n nh\u01b0 M\u1ee5c ti\u00eau, M\u1ee5c \u0111\u00edch v\u00e0 K\u1ebf ho\u1ea1ch, nh\u1eefng ng\u01b0\u1eddi truy\u1ec1n \u0111\u1ea1t c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh. M\u1ed9t th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh cho m\u1ed9t b\u00ean li\u00ean quan t\u1eadp trung v\u00e0o m\u1ed9t &#8220;<em>M\u1ee5c ti\u00eau<\/em>&#8221; s\u1ebd kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t so v\u1edbi th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh cho m\u1ed9t b\u00ean li\u00ean quan t\u1eadp trung v\u00e0o m\u1ed9t &#8220;<em>Chi\u1ebfn thu\u1eadt<\/em>&#8220;. S\u1ef1 \u0111\u1ed3ng b\u1ed9 n\u00e0y \u0111\u1ea3m b\u1ea3o th\u00f4ng tin ph\u00f9 h\u1ee3p \u0111\u01b0\u1ee3c \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, d\u1ef1a tr\u00ean \u0111\u1ed9ng l\u1ef1c c\u00e1 nh\u00e2n ho\u1eb7c chuy\u00ean m\u00f4n c\u1ee7a h\u1ecd.<\/p>\n<ul>\n<li><strong>R\u00f5 r\u00e0ng:<\/strong>Gi\u1ea3m s\u1ef1 m\u01a1 h\u1ed3 v\u1ec1 l\u00fd do t\u1ed3n t\u1ea1i c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n.<\/li>\n<li><strong>\u0110\u1ed3ng thu\u1eadn:<\/strong>\u0110\u1ea3m b\u1ea3o n\u1ed7 l\u1ef1c c\u00e1 nh\u00e2n h\u1ed7 tr\u1ee3 c\u00e1c m\u1ee5c ti\u00eau t\u1ed5 ch\u1ee9c.<\/li>\n<li><strong>Tham gia:<\/strong>T\u0103ng s\u1ef1 tham gia b\u1eb1ng c\u00e1ch gi\u1ea3i quy\u1ebft c\u00e1c \u0111\u1ed9ng l\u1ef1c c\u00e1 nh\u00e2n.<\/li>\n<li><strong>Hi\u1ec7u qu\u1ea3:<\/strong>Gi\u1ea3m nhu c\u1ea7u l\u00e0m r\u00f5 th\u00f4ng tin l\u1eb7p l\u1ea1i.<\/li>\n<\/ul>\n<h2>\ud83c\udfd7\ufe0f C\u1ea5u tr\u00fac c\u1ee7a M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh<\/h2>\n<p>\u0110\u1ec3 giao ti\u1ebfp hi\u1ec7u qu\u1ea3 b\u1eb1ng BMM, tr\u01b0\u1edbc ti\u00ean ta ph\u1ea3i hi\u1ec3u r\u00f5 c\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a n\u00f3. M\u00f4 h\u00ecnh chia \u0111\u1ed9ng l\u1ef1c th\u00e0nh hai nh\u00e1nh ch\u00ednh: nh\u00e1nh &#8220;<strong>Kh\u00e1t v\u1ecdng<\/strong>&#8221; v\u00e0 nh\u00e1nh &#8220;<strong>Hi\u1ec7u qu\u1ea3<\/strong>&#8220;. Kh\u00e1t v\u1ecdng \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u t\u1ed5 ch\u1ee9c mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. Hi\u1ec7u qu\u1ea3 \u0111\u1ea1i di\u1ec7n cho c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3. Hi\u1ec3u r\u00f5 s\u1ef1 ph\u00e2n bi\u1ec7t n\u00e0y l\u00e0 \u0111i\u1ec1u then ch\u1ed1t cho giao ti\u1ebfp.<\/p>\n<h3>1. Nh\u00e1nh Kh\u00e1t v\u1ecdng<\/h3>\n<p>Nh\u00e1nh n\u00e0y t\u1eadp trung v\u00e0o kh\u00e1t v\u1ecdng c\u1ee7a t\u1ed5 ch\u1ee9c. N\u00f3 bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>Kh\u00e1t khao:<\/strong>Nh\u1eefng kh\u00e1t khao ho\u1eb7c nhu c\u1ea7u r\u1ed9ng l\u1edbn th\u00fac \u0111\u1ea9y t\u1ed5 ch\u1ee9c ti\u1ebfn b\u01b0\u1edbc.<\/li>\n<li><strong>Nhu c\u1ea7u:<\/strong>Nh\u1eefng y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng \u0111\u1ec3 th\u1ecfa m\u00e3n Kh\u00e1t khao.<\/li>\n<li><strong>M\u1ee5c ti\u00eau:<\/strong> C\u00e1c m\u1ee5c ti\u00eau c\u1ea5p cao \u0111\u1ecbnh ngh\u0129a th\u00e0nh c\u00f4ng.<\/li>\n<li><strong>M\u1ee5c ti\u00eau:<\/strong> C\u00e1c b\u01b0\u1edbc \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c M\u1ee5c ti\u00eau.<\/li>\n<li><strong>K\u1ebf ho\u1ea1ch:<\/strong> C\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 ho\u1eb7c d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c M\u1ee5c ti\u00eau.<\/li>\n<\/ul>\n<p>Khi giao ti\u1ebfp v\u1edbi c\u00e1c b\u00ean li\u00ean quan, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh y\u1ebfu t\u1ed1 n\u00e0o trong s\u1ed1 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y h\u1ecd quan t\u00e2m nh\u1ea5t. M\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea5p cao c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o<strong>M\u1ee5c ti\u00eau<\/strong>, trong khi m\u1ed9t qu\u1ea3n l\u00fd d\u1ef1 \u00e1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o<strong>K\u1ebf ho\u1ea1ch<\/strong>. \u0110i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a h\u1ecd s\u1ebd ng\u0103n ng\u1eeba kho\u1ea3ng tr\u1ed1ng giao ti\u1ebfp.<\/p>\n<h3>2. Nh\u00e1nh Hi\u1ec7u qu\u1ea3<\/h3>\n<p>Nh\u00e1nh n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c th\u1ef1c hi\u1ec7n v\u00e0 c\u00e1c n\u0103ng l\u1ef1c c\u1ea7n thi\u1ebft. N\u00f3 bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>N\u0103ng l\u1ef1c:<\/strong> Nh\u1eefng kh\u1ea3 n\u0103ng m\u00e0 t\u1ed5 ch\u1ee9c \u0111ang c\u00f3 ho\u1eb7c c\u1ea7n ph\u1ea3i thu th\u1eadp.<\/li>\n<li><strong>Ngu\u1ed3n l\u1ef1c:<\/strong> C\u00e1c t\u00e0i s\u1ea3n nh\u01b0 con ng\u01b0\u1eddi, ng\u00e2n s\u00e1ch v\u00e0 c\u00f4ng ngh\u1ec7 s\u1eb5n c\u00f3.<\/li>\n<li><strong>Vai tr\u00f2:<\/strong> C\u00e1c v\u1ecb tr\u00ed ho\u1eb7c ch\u1ee9c n\u0103ng c\u1ee5 th\u1ec3 ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u1ef1c hi\u1ec7n.<\/li>\n<\/ul>\n<p>Giao ti\u1ebfp li\u00ean quan \u0111\u1ebfn Hi\u1ec7u qu\u1ea3 th\u01b0\u1eddng mang t\u00ednh v\u1eadn h\u00e0nh h\u01a1n. N\u00f3 bao g\u1ed3m vi\u1ec7c th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1ch c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u00e0 nh\u1eefng g\u00ec \u0111ang s\u1eb5n c\u00f3. C\u00e1c b\u00ean li\u00ean quan tham gia v\u00e0o giai \u0111o\u1ea1n th\u1ef1c hi\u1ec7n c\u1ea7n c\u00f3 th\u00f4ng tin r\u00f5 r\u00e0ng \u1edf \u0111\u00e2y.<\/p>\n<h2>\ud83d\udc65 Ph\u00e2n t\u00edch c\u00e1c b\u00ean li\u00ean quan theo c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ed9ng l\u1ef1c<\/h2>\n<p>M\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n nh\u1ea5t c\u1ee7a M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh l\u00e0 ph\u00e2n t\u00edch c\u00e1c b\u00ean li\u00ean quan theo c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ed9ng l\u1ef1c c\u1ee5 th\u1ec3. Kh\u00f4ng ph\u1ea3i m\u1ecdi b\u00ean li\u00ean quan n\u00e0o c\u0169ng c\u1ea7n bi\u1ebft m\u1ecdi chi ti\u1ebft c\u1ee7a m\u00f4 h\u00ecnh. Tuy nhi\u00ean, vi\u1ec7c bi\u1ebft ph\u1ea7n n\u00e0o c\u1ee7a m\u00f4 h\u00ecnh th\u00fac \u0111\u1ea9y m\u1ed9t b\u00ean li\u00ean quan s\u1ebd gi\u00fap truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p ch\u00ednh x\u00e1c h\u01a1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng t\u00f3m t\u1eaft c\u00e1c h\u1ed3 s\u01a1 b\u00ean li\u00ean quan ph\u1ed5 bi\u1ebfn v\u00e0 c\u00e1c \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng \u1ee9ng c\u1ee7a h\u1ecd.<\/p>\n<table>\n<thead>\n<tr>\n<th>H\u1ed3 s\u01a1 b\u00ean li\u00ean quan<\/th>\n<th>\u0110\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y<\/th>\n<th>Tr\u1ecdng t\u00e2m giao ti\u1ebfp<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>L\u00e3nh \u0111\u1ea1o c\u1ea5p cao<\/strong><\/td>\n<td>M\u1ee5c ti\u00eau v\u00e0 c\u00e1c m\u1ee5c ti\u00eau c\u1ea5p cao<\/td>\n<td>S\u1ef1 nh\u1ea5t qu\u00e1n chi\u1ebfn l\u01b0\u1ee3c, ROI, gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 c\u00e1c m\u1ed1c quan tr\u1ecdng.<\/td>\n<\/tr>\n<tr>\n<td><strong>Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n<\/strong><\/td>\n<td>K\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn thu\u1eadt<\/td>\n<td>L\u1ecbch tr\u00ecnh, ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c, ph\u1ee5 thu\u1ed9c c\u00f4ng vi\u1ec7c v\u00e0 th\u1eddi h\u1ea1n giao h\u00e0ng.<\/td>\n<\/tr>\n<tr>\n<td><strong>Chuy\u00ean gia v\u1ec1 ch\u1ee7 \u0111\u1ec1<\/strong><\/td>\n<td>N\u0103ng l\u1ef1c v\u00e0 ngu\u1ed3n l\u1ef1c<\/td>\n<td>Y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt, kh\u1ea3 n\u0103ng s\u1eb5n c\u00f3 c\u1ee7a c\u00f4ng c\u1ee5 v\u00e0 kho\u1ea3ng tr\u1ed1ng k\u1ef9 n\u0103ng.<\/td>\n<\/tr>\n<tr>\n<td><strong>Ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i<\/strong><\/td>\n<td>Nhu c\u1ea7u v\u00e0 mong mu\u1ed1n<\/td>\n<td>C\u1ea3i ti\u1ebfn kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 l\u1ee3i \u00edch c\u1ee7a t\u00ednh n\u0103ng.<\/td>\n<\/tr>\n<tr>\n<td><strong>Nh\u00e2n vi\u00ean tu\u00e2n th\u1ee7<\/strong><\/td>\n<td>Y\u00eau c\u1ea7u v\u1ec1 quy \u0111\u1ecbnh<\/td>\n<td>Tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n, d\u1ea5u v\u1ebft ki\u1ec3m to\u00e1n v\u00e0 c\u00e1c quy tr\u00ecnh b\u1ea3o m\u1eadt.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>S\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 n\u00e0y, m\u1ed9t chuy\u00ean vi\u00ean ph\u00e2n t\u00edch kinh doanh c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng \u0111\u00e1p \u1ee9ng c\u00e1c l\u1ee3i \u00edch c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng nh\u00f3m. \u0110i\u1ec1u n\u00e0y tr\u00e1nh t\u00ecnh tr\u1ea1ng qu\u00e1 t\u1ea3i th\u00f4ng tin cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea5p cao v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c \u0111\u1ed9i k\u1ef9 thu\u1eadt nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng chi ti\u1ebft c\u1ee5 th\u1ec3 m\u00e0 h\u1ecd c\u1ea7n.<\/p>\n<h2>\ud83d\udde3\ufe0f \u0110\u1ed3ng b\u1ed9 h\u00f3a th\u00f4ng \u0111i\u1ec7p v\u1edbi m\u1ee5c \u0111\u00edch<\/h2>\n<p>Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c b\u00ean li\u00ean quan, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 \u0111\u1ed3ng b\u1ed9 n\u1ed9i dung truy\u1ec1n th\u00f4ng v\u1edbi m\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh cho r\u1eb1ng m\u1ee5c \u0111\u00edch th\u00fac \u0111\u1ea9y h\u00e0nh vi. N\u1ebfu m\u1ed9t b\u00ean li\u00ean quan c\u00f3 m\u1ee5c ti\u00eau m\u1ea1nh m\u1ebd nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t M\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, h\u1ecd s\u1ebd ph\u1ea3n \u1ee9ng t\u1ed1t h\u01a1n v\u1edbi nh\u1eefng th\u00f4ng \u0111i\u1ec7p nh\u1ea5n m\u1ea1nh c\u00e1ch d\u1ef1 \u00e1n hi\u1ec7n t\u1ea1i h\u1ed7 tr\u1ee3 m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n<h3>1. K\u1ebft n\u1ed1i c\u00e1c k\u1ebf ho\u1ea1ch v\u1edbi m\u1ee5c ti\u00eau<\/h3>\n<p>Khi th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c K\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3, lu\u00f4n li\u00ean k\u1ebft ch\u00fang tr\u1edf l\u1ea1i v\u1edbi c\u00e1c M\u1ee5c ti\u00eau v\u00e0 M\u1ee5c ti\u00eau c\u1ea5p cao h\u01a1n. \u0110i\u1ec1u n\u00e0y cung c\u1ea5p b\u1ed1i c\u1ea3nh. V\u00ed d\u1ee5, thay v\u00ec ch\u1ec9 n\u00f3i \u0111\u01a1n gi\u1ea3n: \u201cVi\u1ec7c n\u00e2ng c\u1ea5p m\u00e1y ch\u1ee7 \u0111\u01b0\u1ee3c l\u00ean l\u1ecbch v\u00e0o th\u1ee9 Ba\u201d, h\u00e3y tr\u00ecnh b\u00e0y nh\u01b0 sau: \u201cVi\u1ec7c n\u00e2ng c\u1ea5p m\u00e1y ch\u1ee7 \u0111\u01b0\u1ee3c l\u00ean l\u1ecbch v\u00e0o th\u1ee9 Ba nh\u1eb1m h\u1ed7 tr\u1ee3 M\u1ee5c ti\u00eau gi\u1ea3m th\u1eddi gian ng\u1eebng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ec7 th\u1ed1ng xu\u1ed1ng 20%.\u201d \u0110i\u1ec1u n\u00e0y k\u1ebft n\u1ed1i h\u00e0nh \u0111\u1ed9ng chi\u1ebfn thu\u1eadt v\u1edbi m\u1ee5c \u0111\u00edch chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<h3>2. X\u1eed l\u00fd c\u00e1c \u1ea3nh h\u01b0\u1edfng t\u1eeb m\u00f4i tr\u01b0\u1eddng<\/h3>\n<p>M\u00f4 h\u00ecnh bao g\u1ed3m <strong>Nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng<\/strong>, l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i ho\u1eb7c b\u00ean trong \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u00fd ch\u00ed ho\u1eb7c hi\u1ec7u qu\u1ea3. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 l\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, thay \u0111\u1ed5i quy \u0111\u1ecbnh ho\u1eb7c h\u00e0nh \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. C\u00e1c b\u00ean li\u00ean quan th\u01b0\u1eddng quan t\u00e2m s\u00e2u s\u1eafc \u0111\u1ebfn nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng n\u00e0y. Truy\u1ec1n th\u00f4ng c\u1ea7n nh\u1ea5n m\u1ea1nh c\u00e1ch d\u1ef1 \u00e1n ph\u1ea3n \u1ee9ng tr\u01b0\u1edbc nh\u1eefng \u00e1p l\u1ef1c n\u00e0y.<\/p>\n<ul>\n<li><strong>Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c:<\/strong>C\u01a1 h\u1ed9i \u0111\u1ec3 t\u1eadn d\u1ee5ng.<\/li>\n<li><strong>Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c:<\/strong>R\u1ee7i ro c\u1ea7n gi\u1ea3m thi\u1ec3u.<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch th\u1ea3o lu\u1eadn r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng, b\u1ea1n x\u00e1c nh\u1eadn m\u1ed1i quan t\u00e2m c\u1ee7a b\u00ean li\u00ean quan \u0111\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 ch\u1ee9ng minh r\u1eb1ng k\u1ebf ho\u1ea1ch l\u00e0 v\u1eefng ch\u1eafc v\u00e0 nh\u1eadn th\u1ee9c r\u00f5 v\u1ec1 th\u1ef1c t\u1ebf b\u00ean ngo\u00e0i.<\/p>\n<h3>3. Qu\u1ea3n l\u00fd t\u00e1c \u0111\u1ed9ng v\u00e0 \u0111o l\u01b0\u1eddng<\/h3>\n<p>M\u00f4 h\u00ecnh c\u0169ng \u0111\u1ecbnh ngh\u0129a <strong>T\u00e1c \u0111\u1ed9ng<\/strong> v\u00e0 <strong>\u0110o l\u01b0\u1eddng<\/strong>. T\u00e1c \u0111\u1ed9ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t K\u1ebf ho\u1ea1ch ho\u1eb7c Chi\u1ebfn thu\u1eadt. \u0110o l\u01b0\u1eddng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1ch \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng. C\u00e1c b\u00ean li\u00ean quan c\u1ea7n bi\u1ebft c\u00e1ch \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng \u0111\u1ec3 c\u1ea3m th\u1ea5y an t\u00e2m. Truy\u1ec1n th\u00f4ng r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ea3m b\u1ea3o r\u1eb1ng k\u1ef3 v\u1ecdng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd.<\/p>\n<p>Khi b\u00e1o c\u00e1o ti\u1ebfn \u0111\u1ed9, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt ng\u1eef \u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a trong m\u00f4 h\u00ecnh. N\u1ebfu M\u1ee5c ti\u00eau l\u00e0 \u201cT\u0103ng doanh thu\u201d, th\u00ec \u0110o l\u01b0\u1eddng n\u00ean l\u00e0 \u201cT\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng doanh thu (%)\u201d. Tr\u00e1nh d\u00f9ng c\u00e1c thu\u1eadt ng\u1eef m\u01a1 h\u1ed3 nh\u01b0 \u201cl\u00e0m t\u1ed1t h\u01a1n\u201d. T\u00ednh c\u1ee5 th\u1ec3 trong \u0111o l\u01b0\u1eddng gi\u00fap \u0111\u1ed3ng b\u1ed9 k\u1ef3 v\u1ecdng v\u00e0 gi\u1ea3m thi\u1ec3u s\u1ef1 m\u01a1 h\u1ed3.<\/p>\n<h2>\ud83d\udee0\ufe0f Quy tr\u00ecnh tri\u1ec3n khai<\/h2>\n<p>Vi\u1ec7c t\u00edch h\u1ee3p M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh v\u00e0o c\u00e1c quy tr\u00ecnh giao ti\u1ebfp \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac. Kh\u00f4ng \u0111\u1ee7 ch\u1ec9 hi\u1ec3u l\u00fd thuy\u1ebft; ng\u01b0\u1eddi ta ph\u1ea3i \u00e1p d\u1ee5ng n\u00f3 v\u00e0o c\u00e1c t\u01b0\u01a1ng t\u00e1c h\u00e0ng ng\u00e0y. C\u00e1c b\u01b0\u1edbc sau \u0111\u00e2y n\u00eau r\u00f5 m\u1ed9t quy tr\u00ecnh th\u1ef1c t\u1ebf \u0111\u1ec3 tri\u1ec3n khai.<\/p>\n<ol>\n<li><strong>X\u00e1c \u0111\u1ecbnh c\u00e1c b\u00ean li\u00ean quan ch\u00ednh:<\/strong>Li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c c\u00e1 nh\u00e2n tham gia v\u00e0o s\u00e1ng ki\u1ebfn n\u00e0y. Ph\u00e2n lo\u1ea1i h\u1ecd theo vai tr\u00f2 v\u00e0 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng.<\/li>\n<li><strong>B\u1ea3n \u0111\u1ed3 h\u00f3a \u0111\u1ed9ng l\u1ef1c:<\/strong>X\u00e1c \u0111\u1ecbnh ph\u1ea7n n\u00e0o trong M\u0110KDN th\u00fac \u0111\u1ea9y t\u1eebng b\u00ean li\u00ean quan. H\u1ecd \u0111ang t\u1eadp trung v\u00e0o Will (M\u1ee5c ti\u00eau) hay Effectivity (Ngu\u1ed3n l\u1ef1c)?<\/li>\n<li><strong>X\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh giao ti\u1ebfp:<\/strong>Ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n ph\u00f9 h\u1ee3p cho t\u1eebng nh\u00f3m b\u00ean li\u00ean quan. C\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh c\u00f3 th\u1ec3 \u01b0a th\u00edch b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u00f3m t\u1eaft, trong khi c\u00e1c nh\u00f3m k\u1ef9 thu\u1eadt c\u00f3 th\u1ec3 c\u1ea7n t\u00e0i li\u1ec7u chi ti\u1ebft.<\/li>\n<li><strong>So\u1ea1n th\u1ea3o c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a:<\/strong>Vi\u1ebft c\u00e1c b\u1ea3n nh\u00e1p giao ti\u1ebfp k\u1ebft n\u1ed1i c\u00e1c c\u1eadp nh\u1eadt d\u1ef1 \u00e1n v\u1edbi c\u00e1c \u0111\u1ed9ng l\u1ef1c \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh. \u0110\u1ea3m b\u1ea3o ng\u00f4n ng\u1eef ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed9ng l\u1ef1c c\u1ee7a b\u00ean li\u00ean quan.<\/li>\n<li><strong>Xem x\u00e9t v\u00e0 ho\u00e0n thi\u1ec7n:<\/strong>Ki\u1ec3m tra xem c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u00f3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh hay kh\u00f4ng. \u0110\u1ea3m b\u1ea3o s\u1ef1 nh\u1ea5t qu\u00e1n v\u1edbi c\u00e1c ti\u00eau ch\u00ed \u0111o l\u01b0\u1eddng \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a.<\/li>\n<li><strong>Tri\u1ec3n khai v\u00e0 gi\u00e1m s\u00e1t:<\/strong>G\u1eedi c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 theo d\u00f5i ph\u1ea3n h\u1ed3i. \u0110i\u1ec1u ch\u1ec9nh ph\u01b0\u01a1ng ph\u00e1p n\u1ebfu c\u00e1c b\u00ean li\u00ean quan kh\u00f4ng ph\u1ea3n h\u1ed3i nh\u01b0 mong \u0111\u1ee3i.<\/li>\n<\/ol>\n<p>Quy tr\u00ecnh n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng giao ti\u1ebfp kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u sau c\u00f9ng, m\u00e0 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 chi\u1ebfn l\u01b0\u1ee3c trong qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd d\u1ef1 \u00e1n. N\u00f3 bi\u1ebfn giao ti\u1ebfp t\u1eeb m\u1ed9t ho\u1ea1t \u0111\u1ed9ng th\u1ee5 \u0111\u1ed9ng th\u00e0nh m\u1ed9t \u0111\u1ed9ng l\u1ef1c ch\u1ee7 \u0111\u1ed9ng th\u00fac \u0111\u1ea9y s\u1ef1 tham gia c\u1ee7a c\u00e1c b\u00ean li\u00ean quan.<\/p>\n<h2>\ud83d\udea7 X\u1eed l\u00fd c\u00e1c \u0111\u1ed9ng l\u1ef1c m\u00e2u thu\u1eabn<\/h2>\n<p>Trong b\u1ea5t k\u1ef3 s\u00e1ng ki\u1ebfn ph\u1ee9c t\u1ea1p n\u00e0o, c\u00e1c b\u00ean li\u00ean quan th\u01b0\u1eddng c\u00f3 nh\u1eefng \u0111\u1ed9ng l\u1ef1c m\u00e2u thu\u1eabn. M\u1ed9t nh\u00f3m c\u00f3 th\u1ec3 \u01b0u ti\u00ean t\u1ed1c \u0111\u1ed9 (m\u1ed9t M\u1ee5c ti\u00eau), trong khi nh\u00f3m kh\u00e1c l\u1ea1i \u01b0u ti\u00ean chi ph\u00ed (m\u1ed9t M\u1ee5c ti\u00eau kh\u00e1c). M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh gi\u00fap h\u00ecnh dung r\u00f5 r\u00e0ng nh\u1eefng m\u00e2u thu\u1eabn n\u00e0y m\u1ed9t c\u00e1ch kh\u00e1ch quan. B\u1eb1ng c\u00e1ch b\u1ea3n \u0111\u1ed3 h\u00f3a xung \u0111\u1ed9t v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c M\u1ee5c ti\u00eau c\u1ea1nh tranh ho\u1eb7c c\u00e1c K\u1ebf ho\u1ea1ch m\u00e2u thu\u1eabn, v\u1ea5n \u0111\u1ec1 tr\u1edf th\u00e0nh m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ea5u tr\u00fac thay v\u00ec c\u00e1 nh\u00e2n.<\/p>\n<p>Khi gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t, h\u00e3y s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh \u0111\u1ec3 th\u00fac \u0111\u1ea9y th\u1ea3o lu\u1eadn. Y\u00eau c\u1ea7u c\u00e1c b\u00ean li\u00ean quan x\u00e1c \u0111\u1ecbnh nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o trong Will hay Effectivity \u0111ang b\u1ecb c\u0103ng th\u1eb3ng. \u0110i\u1ec1u n\u00e0y chuy\u1ec3n cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1eeb \u201cai \u0111\u00fang\u201d sang \u201cch\u00fang ta l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e2n b\u1eb1ng nh\u1eefng \u00fd \u0111\u1ecbnh n\u00e0y?\u201d.<\/p>\n<ul>\n<li><strong>L\u00e0m r\u00f5 \u01b0u ti\u00ean:<\/strong>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau n\u00e0o \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n.<\/li>\n<li><strong>Kh\u00e1m ph\u00e1 c\u00e1c th\u1ecfa hi\u1ec7p:<\/strong>Th\u1ea3o lu\u1eadn v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a vi\u1ec7c \u01b0u ti\u00ean m\u1ed9t M\u1ee5c ti\u00eau h\u01a1n m\u1ee5c ti\u00eau kh\u00e1c.<\/li>\n<li><strong>T\u00ecm ki\u1ebfm s\u1ef1 t\u00edch h\u1ee3p:<\/strong>T\u00ecm ki\u1ebfm c\u00e1c K\u1ebf ho\u1ea1ch c\u00f3 th\u1ec3 th\u1ecfa m\u00e3n nhi\u1ec1u ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng c\u00f9ng l\u00fac.<\/li>\n<\/ul>\n<p>C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y duy tr\u00ec c\u00e1c m\u1ed1i quan h\u1ec7 chuy\u00ean nghi\u1ec7p trong khi gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i. N\u00f3 t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh nh\u01b0 m\u1ed9t khung trung l\u1eadp \u0111\u1ec3 \u0111\u00e0m ph\u00e1n.<\/p>\n<h2>\ud83d\udcc8 \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 giao ti\u1ebfp<\/h2>\n<p>Gi\u1ed1ng nh\u01b0 M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \u0111\u1ecbnh ngh\u0129a c\u00e1ch \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng kinh doanh, hi\u1ec7u qu\u1ea3 giao ti\u1ebfp c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00e0 cho ph\u00e9p c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c. C\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh \u0111\u1ec3 \u0111o l\u01b0\u1eddng giao ti\u1ebfp ph\u00f9 h\u1ee3p v\u1edbi M\u0110KDN bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>T\u1ef7 l\u1ec7 tham gia:<\/strong>C\u00f3 bao nhi\u00eau b\u00ean li\u00ean quan \u0111ang tham gia t\u00edch c\u1ef1c v\u00e0o c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn?<\/li>\n<li><strong>Ch\u1ea5t l\u01b0\u1ee3ng ph\u1ea3n h\u1ed3i:<\/strong>C\u00e1c b\u00ean li\u00ean quan c\u00f3 \u0111ang cung c\u1ea5p ph\u1ea3n h\u1ed3i ph\u00f9 h\u1ee3p, gi\u1ea3i quy\u1ebft c\u00e1c \u0111\u1ed9ng l\u1ef1c \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh kh\u00f4ng?<\/li>\n<li><strong>T\u1ed1c \u0111\u1ed9 ra quy\u1ebft \u0111\u1ecbnh:<\/strong>Vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u00f3 nhanh h\u01a1n khi giao ti\u1ebfp ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed9ng l\u1ef1c c\u1ee7a c\u00e1c b\u00ean li\u00ean quan kh\u00f4ng?<\/li>\n<li><strong>\u0110i\u1ec3m ph\u00f9 h\u1ee3p:<\/strong>C\u00e1c b\u00ean li\u00ean quan c\u00f3 th\u1ec3 di\u1ec5n \u0111\u1ea1t ch\u00ednh x\u00e1c c\u00e1c M\u1ee5c ti\u00eau v\u00e0 M\u1ee5c \u0111\u00edch c\u1ee7a d\u1ef1 \u00e1n kh\u00f4ng?<\/li>\n<\/ul>\n<p>Theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap x\u00e1c nh\u1eadn t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh. N\u1ebfu m\u1ee9c \u0111\u1ed9 tham gia th\u1ea5p, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 cho th\u1ea5y c\u00e1c th\u00f4ng \u0111i\u1ec7p ch\u01b0a th\u1ef1c s\u1ef1 ch\u1ea1m \u0111\u1ebfn c\u00e1c \u0111\u1ed9ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a c\u00e1c b\u00ean li\u00ean quan. T\u1eeb \u0111\u00f3, c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c giao ti\u1ebfp cho ph\u00f9 h\u1ee3p.<\/p>\n<h2>\ud83d\udd04 C\u1ea3i ti\u1ebfn theo t\u1eebng b\u01b0\u1edbc l\u1eb7p<\/h2>\n<p>C\u00e1c \u0111\u1ed9ng l\u1ef1c kh\u00f4ng ph\u1ea3i l\u00e0 c\u1ed1 \u0111\u1ecbnh. Khi d\u1ef1 \u00e1n ti\u1ebfn tri\u1ec3n, \u00fd ch\u00ed (Will) v\u00e0 hi\u1ec7u qu\u1ea3 (Effectivity) c\u00f3 th\u1ec3 thay \u0111\u1ed5i. Nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng m\u1edbi c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n, ho\u1eb7c c\u00e1c m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 thay \u0111\u1ed5i. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i n\u00e0y. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c giao ti\u1ebfp c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u00fang v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n<p>\u0110\u1eb7t c\u00e1c kho\u1ea3ng th\u1eddi gian \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 xem x\u00e9t l\u1ea1i b\u1ea3n \u0111\u1ed3 \u0111\u1ed9ng l\u1ef1c. H\u1ecfi c\u00e1c b\u00ean li\u00ean quan xem \u0111\u1ed9ng l\u1ef1c c\u1ee7a h\u1ecd c\u00f3 thay \u0111\u1ed5i kh\u00f4ng. C\u00e1ch ti\u1ebfp c\u1eadn ch\u1ee7 \u0111\u1ed9ng n\u00e0y gi\u00fap ng\u0103n ng\u1eeba s\u1ef1 thi\u1ebfu ph\u00f9 h\u1ee3p tr\u01b0\u1edbc khi tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n cam k\u1ebft trong vi\u1ec7c th\u1ea5u hi\u1ec3u nhu c\u1ea7u ng\u00e0y c\u00e0ng thay \u0111\u1ed5i c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n<h2>\ud83d\udd11 Nh\u1eefng \u0111i\u1ec3m ch\u00ednh d\u00e0nh cho ng\u01b0\u1eddi th\u1ef1c h\u00e0nh<\/h2>\n<p>T\u00f3m t\u1eaft c\u00e1ch \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n c\u1ee7a M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh trong giao ti\u1ebfp:<\/p>\n<ul>\n<li><strong>Hi\u1ec3u r\u00f5 v\u1ec1 \u00dd ch\u00ed (Will):<\/strong>Hi\u1ec3u r\u00f5 t\u1ed5 ch\u1ee9c mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec tr\u01b0\u1edbc khi giao ti\u1ebfp.<\/li>\n<li><strong>X\u00e1c \u0111\u1ecbnh c\u00e1c b\u00ean li\u00ean quan:<\/strong>X\u00e1c \u0111\u1ecbnh y\u1ebfu t\u1ed1 \u0111\u1ed9ng l\u1ef1c n\u00e0o th\u00fac \u0111\u1ea9y t\u1eebng c\u00e1 nh\u00e2n.<\/li>\n<li><strong>\u0110i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p:<\/strong>K\u1ebft n\u1ed1i c\u00e1c c\u1eadp nh\u1eadt d\u1ef1 \u00e1n v\u1edbi c\u00e1c \u0111\u1ed9ng l\u1ef1c c\u1ee5 th\u1ec3 c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp nh\u1eadn.<\/li>\n<li><strong>Tr\u1ef1c quan h\u00f3a xung \u0111\u1ed9t:<\/strong>S\u1eed d\u1ee5ng m\u00f4 h\u00ecnh \u0111\u1ec3 gi\u1ea3i quy\u1ebft b\u1ea5t \u0111\u1ed3ng m\u1ed9t c\u00e1ch kh\u00e1ch quan.<\/li>\n<li><strong>\u0110o l\u01b0\u1eddng th\u00e0nh c\u00f4ng:<\/strong>Theo d\u00f5i m\u1ee9c \u0111\u1ed9 tham gia v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p nh\u01b0 m\u1ed9t ph\u1ea7n trong c\u00e1c ch\u1ec9 s\u1ed1 d\u1ef1 \u00e1n.<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac n\u00e0y, c\u00e1c chuy\u00ean gia c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua vi\u1ec7c ph\u00e1t t\u00e1n th\u00f4ng tin chung chung \u0111\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng cu\u1ed9c trao \u0111\u1ed5i c\u00f3 m\u1ee5c ti\u00eau v\u00e0 \u00fd ngh\u0129a. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1eefng ch\u1eafc h\u01a1n, qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n tr\u01a1n tru h\u01a1n v\u00e0 k\u1ebft qu\u1ea3 kinh doanh t\u1ed1t h\u01a1n.<\/p>\n<h2>\ud83c\udf1f Nh\u1eefng suy ngh\u0129 cu\u1ed1i c\u00f9ng<\/h2>\n<p>Giao ti\u1ebfp hi\u1ec7u qu\u1ea3 l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 th\u1ef1c thi. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh cung c\u1ea5p b\u1ea3n \u0111\u1ed3 cho h\u00e0nh tr\u00ecnh n\u00e0y. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 nh\u1eefng \u00fd \u0111\u1ecbnh th\u00fac \u0111\u1ea9y c\u00e1c b\u00ean li\u00ean quan, nh\u1eefng ng\u01b0\u1eddi truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 \u0111i qua m\u00f4i tr\u01b0\u1eddng ph\u1ee9c t\u1ea1p m\u1ed9t c\u00e1ch t\u1ef1 tin. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 thao t\u00fang; m\u00e0 l\u00e0 s\u1ef1 minh b\u1ea1ch. Khi m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u \u0111\u01b0\u1ee3c &#8216;t\u1ea1i sao&#8217; \u0111\u1eb1ng sau &#8216;c\u00e1i g\u00ec&#8217;, s\u1ef1 h\u1ee3p t\u00e1c tr\u1edf n\u00ean t\u1ef1 nhi\u00ean.<\/p>\n<p>B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c xem x\u00e9t l\u1ea1i c\u00e1c k\u1ebf ho\u1ea1ch giao ti\u1ebfp hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. X\u00e1c \u0111\u1ecbnh n\u01a1i ch\u00fang c\u00f3 th\u1ec3 ch\u01b0a \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. \u00c1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \u0111\u1ec3 tinh ch\u1ec9nh ch\u00fang. Theo th\u1eddi gian, b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y s\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch c\u00e1c b\u00ean li\u00ean quan tham gia v\u00e0o c\u00e1c s\u00e1ng ki\u1ebfn c\u1ee7a b\u1ea1n. K\u1ebft qu\u1ea3 l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c linh ho\u1ea1t h\u01a1n, c\u00f3 kh\u1ea3 n\u0103ng th\u00edch nghi v\u1edbi thay \u0111\u1ed5i m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n<p>H\u00e3y nh\u1edb, m\u00f4 h\u00ecnh n\u00e0y l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 th\u1ea5u hi\u1ec3u, ch\u1ee9 kh\u00f4ng ph\u1ea3i gi\u1edbi h\u1ea1n. H\u00e3y s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 l\u00e0m s\u00e1ng t\u1ecf con \u0111\u01b0\u1eddng ph\u00eda tr\u01b0\u1edbc. V\u1edbi s\u1ef1 hi\u1ec3u r\u00f5 v\u1ec1 \u0111\u1ed9ng l\u1ef1c, con \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn giao ti\u1ebfp hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c b\u00ean li\u00ean quan s\u1ebd tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n nhi\u1ec1u.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi\u1ec3u r\u00f5 c\u00e1c \u0111\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau s\u1ef1 thay \u0111\u1ed5i t\u1ed5 ch\u1ee9c l\u00e0 \u0111i\u1ec1u then ch\u1ed1t \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 chuy\u00ean vi\u00ean ph\u00e2n t\u00edch kinh doanh hay ki\u1ebfn tr\u00fac s\u01b0&hellip;<\/p>\n","protected":false},"author":1,"featured_media":911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh cho Giao ti\u1ebfp v\u1edbi C\u00e1c B\u00ean Li\u00ean quan \ud83e\udd1d","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh (BMM) n\u00e2ng cao giao ti\u1ebfp v\u1edbi c\u00e1c b\u00ean li\u00ean quan. \u0110\u1ed3ng b\u1ed9 h\u00f3a \u00fd \u0111\u1ecbnh, \u0111\u1ed9ng l\u1ef1c v\u00e0 k\u1ebf ho\u1ea1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng ki\u1ebfn tr\u00fac kinh doanh t\u1ed1t h\u01a1n.","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[49],"tags":[40,48],"class_list":["post-910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-motivation-model","tag-academic","tag-business-motivation-model"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh cho Giao ti\u1ebfp v\u1edbi C\u00e1c B\u00ean Li\u00ean quan \ud83e\udd1d<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh (BMM) n\u00e2ng cao giao ti\u1ebfp v\u1edbi c\u00e1c b\u00ean li\u00ean quan. \u0110\u1ed3ng b\u1ed9 h\u00f3a \u00fd \u0111\u1ecbnh, \u0111\u1ed9ng l\u1ef1c v\u00e0 k\u1ebf ho\u1ea1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng ki\u1ebfn tr\u00fac kinh doanh t\u1ed1t h\u01a1n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.visualize-ai.com\/vi\/business-motivation-model-stakeholder-communication\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh cho Giao ti\u1ebfp v\u1edbi C\u00e1c B\u00ean Li\u00ean quan \ud83e\udd1d\" \/>\n<meta property=\"og:description\" content=\"H\u1ecdc c\u00e1ch M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh (BMM) n\u00e2ng cao giao ti\u1ebfp v\u1edbi c\u00e1c b\u00ean li\u00ean quan. \u0110\u1ed3ng b\u1ed9 h\u00f3a \u00fd \u0111\u1ecbnh, \u0111\u1ed9ng l\u1ef1c v\u00e0 k\u1ebf ho\u1ea1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng ki\u1ebfn tr\u00fac kinh doanh t\u1ed1t h\u01a1n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.visualize-ai.com\/vi\/business-motivation-model-stakeholder-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Visualize AI Vietnamese - Latest in AI &amp; 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