{"id":809,"date":"2026-03-25T10:24:52","date_gmt":"2026-03-25T10:24:52","guid":{"rendered":"https:\/\/www.visualize-ai.com\/vi\/structuring-client-presentations-porter-five-forces\/"},"modified":"2026-03-25T10:24:52","modified_gmt":"2026-03-25T10:24:52","slug":"structuring-client-presentations-porter-five-forces","status":"publish","type":"post","link":"https:\/\/www.visualize-ai.com\/vi\/structuring-client-presentations-porter-five-forces\/","title":{"rendered":"X\u00e2y d\u1ef1ng c\u00e1c b\u00e0i thuy\u1ebft tr\u00ecnh cho kh\u00e1ch h\u00e0ng xung quanh Khung Khung N\u0103m L\u1ef1c c\u1ee7a Porter"},"content":{"rendered":"<p>Vi\u1ec7c cung c\u1ea5p nh\u1eefng th\u00f4ng tin chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n ch\u1ec9 l\u00e0 d\u1eef li\u1ec7u; n\u00f3 \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1edbi nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh. Khi tr\u00ecnh b\u00e0y c\u00e1c ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng ph\u1ee9c t\u1ea1p, Khung N\u0103m L\u1ef1c c\u1ee7a Porter cung c\u1ea5p m\u1ed9t c\u1ea5u tr\u00fac v\u1eefng ch\u1eafc \u0111\u1ec3 t\u1ed5 ch\u1ee9c th\u00f4ng tin c\u1ea1nh tranh. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y v\u01b0\u1ee3t xa vi\u1ec7c quan s\u00e1t \u0111\u01a1n thu\u1ea7n \u0111\u1ec3 cung c\u1ea5p m\u1ed9t \u0111\u00e1nh gi\u00e1 h\u1ec7 th\u1ed1ng v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a ng\u00e0nh. \u0110\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n v\u00e0 nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c, th\u00e1ch th\u1ee9c kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf vi\u1ec7c th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch m\u00e0 c\u00f2n \u1edf vi\u1ec7c chuy\u1ec3n h\u00f3a n\u00f3 th\u00e0nh m\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh thuy\u1ebft ph\u1ee5c cho kh\u00e1ch h\u00e0ng.<\/p>\n<p>H\u01b0\u1edbng d\u1eabn n\u00e0y n\u00eau r\u00f5 c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 khung n\u00e0y. Ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 c\u00e1c c\u01a1 ch\u1ebf c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng l\u1ef1c l\u01b0\u1ee3ng, c\u00e1ch tr\u1ef1c quan h\u00f3a k\u1ebft qu\u1ea3 v\u00e0 c\u00e1ch d\u1eabn d\u1eaft c\u00e1c b\u00ean li\u00ean quan \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh kh\u1ea3 thi. M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra m\u1ed9t t\u00e0i li\u1ec7u v\u1eeba cung c\u1ea5p th\u00f4ng tin m\u00e0 kh\u00f4ng l\u00e0m qu\u00e1 t\u1ea3i, v\u1eeba thuy\u1ebft ph\u1ee5c m\u00e0 kh\u00f4ng th\u1ed5i ph\u1ed3ng.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Line art infographic illustrating Porter's Five Forces Framework for structuring client presentations, featuring a central pentagon diagram with five competitive forces: threat of new entrants, supplier power, buyer power, competitive rivalry, and substitute products, surrounded by a strategic workflow from data preparation through analysis synthesis to actionable business recommendations, professional black and white business illustration style\" decoding=\"async\" src=\"https:\/\/www.visualize-ai.com\/wp-content\/uploads\/2026\/03\/porters-five-forces-client-presentation-infographic-line-art.jpg\"\/><\/figure>\n<\/div>\n<h2>\ud83d\udee0\ufe0f Chu\u1ea9n b\u1ecb n\u1ec1n t\u1ea3ng cho ph\u00e2n t\u00edch<\/h2>\n<p>Tr\u01b0\u1edbc khi m\u1edf m\u1ed9t b\u1ed9 s\u01b0u t\u1eadp slide, n\u1ec1n t\u1ea3ng ph\u1ea3i v\u1eefng ch\u1eafc. M\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00f4ng \u1ed5n \u0111\u1ecbnh s\u1ebd m\u1ea5t uy t\u00edn ngay l\u1eadp t\u1ee9c. Vi\u1ec7c chu\u1ea9n b\u1ecb bao g\u1ed3m vi\u1ec7c thu th\u1eadp c\u00e1c d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ec3 x\u00e1c th\u1ef1c c\u00e1c l\u1ef1c l\u01b0\u1ee3ng \u0111ang ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<ul>\n<li><strong>Thu th\u1eadp d\u1eef li\u1ec7u:<\/strong> X\u00e1c \u0111\u1ecbnh c\u00e1c b\u00e1o c\u00e1o ng\u00e0nh, h\u1ed3 s\u01a1 c\u1ea1nh tranh v\u00e0 d\u1eef li\u1ec7u c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Ph\u1ecfng v\u1ea5n c\u00e1c b\u00ean li\u00ean quan:<\/strong> G\u1eb7p g\u1ee1 c\u00e1c \u0111\u1ed9i n\u1ed9i b\u1ed9 \u0111\u1ec3 hi\u1ec3u r\u00f5 nh\u1eefng m\u1ed1i \u0111e d\u1ecda v\u00e0 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n.<\/li>\n<li><strong>\u0110\u1eb7t b\u1ed1i c\u1ea3nh:<\/strong> X\u00e1c \u0111\u1ecbnh ph\u1ea1m vi. Ph\u00e2n t\u00edch n\u00e0y d\u00e0nh cho vi\u1ec7c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi, ra m\u1eaft s\u1ea3n ph\u1ea9m hay \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng quan?<\/li>\n<\/ul>\n<p>Kh\u00f4ng c\u00f3 n\u1ec1n t\u1ea3ng n\u00e0y, b\u00e0i thuy\u1ebft tr\u00ecnh s\u1ebd tr\u1edf n\u00ean mang t\u00ednh l\u00fd thuy\u1ebft. Kh\u00e1ch h\u00e0ng c\u1ea7n th\u1ea5y r\u1eb1ng ph\u00e2n t\u00edch n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean th\u1ef1c t\u1ebf. \u0110\u1ea3m b\u1ea3o m\u1ecdi tuy\u00ean b\u1ed1 v\u1ec1 \u00e1p l\u1ef1c c\u1ea1nh tranh \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1eb1ng b\u1eb1ng ch\u1ee9ng.<\/p>\n<h2>\ud83d\udd0d Kh\u00e1m ph\u00e1 s\u00e2u v\u1ec1 N\u0103m L\u1ef1c<\/h2>\n<p>Tr\u1ecdng t\u00e2m c\u1ee7a b\u00e0i thuy\u1ebft tr\u00ecnh n\u1eb1m \u1edf n\u0103m l\u1ef1c l\u01b0\u1ee3ng ri\u00eang bi\u1ec7t. M\u1ed7i ph\u1ea7n trong b\u1ed9 s\u01b0u t\u1eadp slide n\u00ean d\u00e0nh th\u1eddi gian cho m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng, gi\u00fap kh\u00e1n gi\u1ea3 ti\u1ebfp thu \u0111\u01b0\u1ee3c \u0111\u1ed9 ph\u1ee9c t\u1ea1p tr\u01b0\u1edbc khi t\u1ed5ng h\u1ee3p to\u00e0n b\u1ed9 b\u1ee9c tranh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch c\u1ea5u tr\u00fac t\u1eebng l\u1ef1c l\u01b0\u1ee3ng trong b\u00e0i thuy\u1ebft tr\u00ecnh.<\/p>\n<h3>1. \ud83c\udfed Nguy c\u01a1 tham gia m\u1edbi<\/h3>\n<p>L\u1ef1c l\u01b0\u1ee3ng n\u00e0y xem x\u00e9t m\u1ee9c \u0111\u1ed9 d\u1ec5 d\u00e0ng \u0111\u1ec3 c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi tham gia th\u1ecb tr\u01b0\u1eddng. R\u00e0o c\u1ea3n gia nh\u1eadp cao b\u1ea3o v\u1ec7 c\u00e1c b\u00ean hi\u1ec7n h\u1eefu, trong khi r\u00e0o c\u1ea3n th\u1ea5p s\u1ebd d\u1eabn \u0111\u1ebfn s\u1ef1 x\u00e1o tr\u1ed9n.<\/p>\n<p>Khi tr\u00ecnh b\u00e0y ph\u1ea7n n\u00e0y, h\u00e3y t\u1eadp trung v\u00e0o c\u00e1c r\u00e0o c\u1ea3n c\u1ee5 th\u1ec3 li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng. H\u00e3y c\u00e2n nh\u1eafc c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n<ul>\n<li><strong>Y\u00eau c\u1ea7u v\u1ed1n:<\/strong> C\u1ea7n bao nhi\u00eau \u0111\u1ea7u t\u01b0 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u c\u1ea1nh tranh?<\/li>\n<li><strong>R\u00e0o c\u1ea3n ph\u00e1p l\u00fd:<\/strong> C\u00f3 c\u1ea7n xin gi\u1ea5y ph\u00e9p hay tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n tu\u00e2n th\u1ee7 kh\u00f4ng?<\/li>\n<li><strong>Ti\u1ebfp c\u1eadn ph\u00e2n ph\u1ed1i:<\/strong>C\u00e1c b\u00ean m\u1edbi c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 kh\u00f4ng?<\/li>\n<li><strong>L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u:<\/strong>Kh\u00f3 kh\u0103n \u0111\u1ebfn \u0111\u00e2u khi thay \u0111\u1ed5i l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i?<\/li>\n<\/ul>\n<p>N\u1ebfu nguy c\u01a1 th\u1ea5p, h\u00e3y nh\u1ea5n m\u1ea1nh s\u1ef1 \u1ed5n \u0111\u1ecbnh. N\u1ebfu nguy c\u01a1 cao, h\u00e3y nh\u1ea5n m\u1ea1nh nhu c\u1ea7u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ph\u00f2ng th\u1ee7. Tr\u00e1nh nh\u1eefng ph\u00e1t bi\u1ec3u chung chung. S\u1eed d\u1ee5ng c\u00e1c v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 t\u1eeb ng\u00e0nh \u0111\u1ec3 minh h\u1ecda m\u1ee9c \u0111\u1ed9 r\u00e0o c\u1ea3n.<\/p>\n<h3>2. \ud83e\udd1d Quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p<\/h3>\n<p>Nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch t\u0103ng gi\u00e1 ho\u1eb7c gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng. Hi\u1ec3u r\u00f5 \u0111\u1ed9ng l\u1ef1c n\u00e0y l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o nguy\u00ean li\u1ec7u th\u00f4, c\u00f4ng ngh\u1ec7 ho\u1eb7c lao \u0111\u1ed9ng chuy\u00ean bi\u1ec7t.<\/p>\n<p>C\u1ea5u tr\u00fac slide n\u00e0y \u0111\u1ec3 th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 t\u1eadp trung v\u00e0 ti\u1ec1m n\u0103ng thay th\u1ebf.<\/p>\n<ul>\n<li><strong>M\u1ee9c \u0111\u1ed9 t\u1eadp trung c\u1ee7a nh\u00e0 cung c\u1ea5p:<\/strong> C\u00f3 \u00edt nh\u00e0 cung c\u1ea5p hay nhi\u1ec1u nh\u00e0 cung c\u1ea5p?<\/li>\n<li><strong>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i:<\/strong> Vi\u1ec7c thay \u0111\u1ed5i nh\u00e0 cung c\u1ea5p t\u1ed1n bao nhi\u00eau chi ph\u00ed?<\/li>\n<li><strong>M\u1ee9c \u0111\u1ed9 quan tr\u1ecdng:<\/strong> \u0110\u1ea7u v\u00e0o c\u1ee7a nh\u00e0 cung c\u1ea5p c\u00f3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng hay kh\u00f4ng?<\/li>\n<\/ul>\n<p>S\u1eed d\u1ee5ng b\u1ea3ng \u0111\u1ec3 t\u00f3m t\u1eaft c\u00e1c m\u1ee9c \u0111\u1ed9 quy\u1ec1n l\u1ef1c c\u1ee7a nh\u00e0 cung c\u1ea5p trong c\u00e1c danh m\u1ee5c kh\u00e1c nhau. C\u00f4ng c\u1ee5 tr\u1ef1c quan n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng nh\u1eadn di\u1ec7n \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00ecnh.<\/p>\n<table>\n<thead>\n<tr>\n<th>Lo\u1ea1i nh\u00e0 cung c\u1ea5p<\/th>\n<th>M\u1ee9c \u0111\u1ed9 quy\u1ec1n l\u1ef1c<\/th>\n<th>Y\u1ebfu t\u1ed1 r\u1ee7i ro ch\u00ednh<\/th>\n<th>Chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u r\u1ee7i ro<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Nguy\u00ean li\u1ec7u th\u00f4<\/td>\n<td>Cao<\/td>\n<td>Bi\u1ebfn \u0111\u1ed9ng gi\u00e1 c\u1ea3<\/td>\n<td>H\u1ee3p \u0111\u1ed3ng d\u00e0i h\u1ea1n<\/td>\n<\/tr>\n<tr>\n<td>C\u00f4ng ngh\u1ec7 chuy\u00ean bi\u1ec7t<\/td>\n<td>Trung b\u00ecnh<\/td>\n<td>B\u1ecb m\u1eafc k\u1eb9t v\u1edbi nh\u00e0 cung c\u1ea5p<\/td>\n<td>T\u00ecm ngu\u1ed3n cung thay th\u1ebf<\/td>\n<\/tr>\n<tr>\n<td>L\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng<\/td>\n<td>Th\u1ea5p<\/td>\n<td>Kh\u1ea3 n\u0103ng s\u1eb5n c\u00f3<\/td>\n<td>T\u1ef1 \u0111\u1ed9ng h\u00f3a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>3. \ud83d\udcb0 Quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua<\/h3>\n<p>Kh\u00e1ch h\u00e0ng t\u1ea1o ra nhu c\u1ea7u, nh\u01b0ng quy\u1ec1n l\u1ef1c c\u1ee7a h\u1ecd quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ea3 v\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn. N\u1ebfu ng\u01b0\u1eddi mua c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn ho\u1eb7c chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i th\u1ea5p, h\u1ecd c\u00f3 th\u1ec3 \u0111\u1eb7t ra \u0111i\u1ec1u ki\u1ec7n.<\/p>\n<p>Tr\u00ecnh b\u00e0y ph\u1ea7n n\u00e0y b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng.<\/p>\n<ul>\n<li><strong>T\u1eadp trung kh\u1ed1i l\u01b0\u1ee3ng:<\/strong> M\u1ed9t v\u00e0i kh\u00e1ch h\u00e0ng chi\u1ebfm ph\u1ea7n l\u1edbn doanh thu kh\u00f4ng?<\/li>\n<li><strong>Nh\u1ea1y c\u1ea3m v\u1edbi gi\u00e1 c\u1ea3:<\/strong> Chi ph\u00ed \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng bao nhi\u00eau?<\/li>\n<li><strong>Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u00f4ng tin:<\/strong>Ng\u01b0\u1eddi mua c\u00f3 bi\u1ebft gi\u00e1 th\u1ecb tr\u01b0\u1eddng t\u1ed1t h\u01a1n ng\u01b0\u1eddi b\u00e1n kh\u00f4ng?<\/li>\n<li><strong>Ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m:<\/strong>S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c cung c\u1ea5p c\u00f3 \u0111\u1ed9c \u0111\u00e1o hay b\u1ecb ti\u00eau chu\u1ea9n h\u00f3a?<\/li>\n<\/ul>\n<p>Nh\u1ea5n m\u1ea1nh n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 l\u1ee3i th\u1ebf v\u00e0 n\u01a1i h\u1ecd d\u1ec5 b\u1ecb t\u1ed5n th\u01b0\u01a1ng. N\u1ebfu ng\u01b0\u1eddi mua c\u00f3 s\u1ee9c m\u1ea1nh, b\u00e0i thuy\u1ebft tr\u00ecnh n\u00ean chuy\u1ec3n h\u01b0\u1edbng sang t\u1ea1o gi\u00e1 tr\u1ecb thay v\u00ec c\u1ea1nh tranh v\u1ec1 gi\u00e1.<\/p>\n<h3>4. \u2694\ufe0f C\u1ea1nh tranh gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n c\u00f3<\/h3>\n<p>\u0110\u00e2y th\u01b0\u1eddng l\u00e0 l\u1ef1c l\u01b0\u1ee3ng d\u1ec5 th\u1ea5y nh\u1ea5t. N\u00f3 li\u00ean quan \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 c\u0103ng th\u1eb3ng trong c\u1ea1nh tranh trong ng\u00e0nh. C\u1ea1nh tranh gay g\u1eaft d\u1eabn \u0111\u1ebfn chi\u1ebfn tranh gi\u00e1, c\u00e1c cu\u1ed9c chi\u1ebfn qu\u1ea3ng c\u00e1o v\u00e0 cu\u1ed9c \u0111ua \u0111\u1ed5i m\u1edbi.<\/p>\n<p>\u0110\u00e1nh gi\u00e1 b\u1ee9c tranh c\u1ea1nh tranh b\u1eb1ng c\u00e1c ti\u00eau ch\u00ed sau:<\/p>\n<ul>\n<li><strong>S\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i th\u1ee7:<\/strong>Th\u1ecb tr\u01b0\u1eddng c\u00f3 ph\u00e2n m\u1ea3nh hay t\u1eadp trung?<\/li>\n<li><strong>T\u0103ng tr\u01b0\u1edfng ng\u00e0nh:<\/strong>B\u00e1nh th\u1ecb tr\u01b0\u1eddng \u0111ang m\u1edf r\u1ed9ng hay c\u00e1c b\u00ean \u0111ang tranh gi\u00e0nh t\u1eebng mi\u1ebfng nh\u1ecf?<\/li>\n<li><strong>R\u00e0o c\u1ea3n r\u1eddi b\u1ecf th\u1ecb tr\u01b0\u1eddng:<\/strong>Vi\u1ec7c r\u1eddi kh\u1ecfi th\u1ecb tr\u01b0\u1eddng kh\u00f3 kh\u0103n \u0111\u1ebfn m\u1ee9c n\u00e0o n\u1ebfu l\u1ee3i nhu\u1eadn gi\u1ea3m?<\/li>\n<li><strong>\u0110a d\u1ea1ng c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7:<\/strong>C\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c v\u0103n h\u00f3a kh\u00e1c nhau kh\u00f4ng?<\/li>\n<\/ul>\n<p>V\u1ebd s\u01a1 \u0111\u1ed3 c\u00e1c \u0111\u1ed1i th\u1ee7 ch\u00ednh tr\u00ean m\u1ed9t l\u01b0\u1edbi. Hi\u1ec3n th\u1ecb v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng so v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 th\u1ecb ph\u1ea7n. B\u1ed1i c\u1ea3nh tr\u1ef1c quan n\u00e0y gi\u00fap kh\u00e1n gi\u1ea3 hi\u1ec3u r\u00f5 v\u1ecb th\u1ebf c\u1ee7a h\u1ecd.<\/p>\n<h3>5. \ud83d\udd04 Nguy c\u01a1 s\u1ea3n ph\u1ea9m thay th\u1ebf<\/h3>\n<p>S\u1ea3n ph\u1ea9m thay th\u1ebf kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp m\u00e0 l\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf \u0111\u00e1p \u1ee9ng c\u00f9ng nhu c\u1ea7u. Ch\u00fang gi\u1edbi h\u1ea1n m\u1ee9c gi\u00e1 m\u00e0 m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c.<\/p>\n<p>Nh\u00ecn xa h\u01a1n ng\u00e0nh hi\u1ec7n t\u1ea1i.<\/p>\n<ul>\n<li><strong>Hi\u1ec7u su\u1ea5t so v\u1edbi gi\u00e1 c\u1ea3:<\/strong>S\u1ea3n ph\u1ea9m thay th\u1ebf c\u00f3 mang l\u1ea1i gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n kh\u00f4ng?<\/li>\n<li><strong>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i:<\/strong>C\u00f3 d\u1ec5 d\u00e0ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng th\u1eed m\u1ed9t l\u1ef1a ch\u1ecdn kh\u00e1c kh\u00f4ng?<\/li>\n<li><strong>Xu h\u01b0\u1edbng mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong>Kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao kh\u00f4ng?<\/li>\n<\/ul>\n<p>V\u00ed d\u1ee5, m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea \u0111\u1ed1i m\u1eb7t v\u1edbi c\u1ea1nh tranh t\u1eeb c\u00e1c qu\u00e1n kh\u00e1c, nh\u01b0ng m\u1ed1i \u0111e d\u1ecda th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb \u0111\u1ed3 u\u1ed1ng n\u0103ng l\u01b0\u1ee3ng ho\u1eb7c t\u1ef1 pha ch\u1ebf t\u1ea1i nh\u00e0. Vi\u1ec7c nh\u1eadn di\u1ec7n nh\u1eefng m\u1ed1i \u0111e d\u1ecda gi\u00e1n ti\u1ebfp n\u00e0y cho th\u1ea5y s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h2>\ud83d\udcc8 T\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n<\/h2>\n<p>Sau khi ph\u00e2n t\u00edch t\u1eebng l\u1ef1c l\u01b0\u1ee3ng m\u1ed9t c\u00e1ch ri\u00eang l\u1ebb, b\u00e0i thuy\u1ebft tr\u00ecnh ph\u1ea3i k\u1ebft h\u1ee3p ch\u00fang l\u1ea1i v\u1edbi nhau. M\u1ed9t danh s\u00e1ch r\u1eddi r\u1ea1c c\u00e1c l\u1ef1c l\u01b0\u1ee3ng s\u1ebd kh\u00f4ng t\u1ea1o n\u00ean chi\u1ebfn l\u01b0\u1ee3c. C\u00e2u chuy\u1ec7n c\u1ea7n d\u1eabn d\u1eaft t\u1eeb ph\u00e2n t\u00edch \u0111\u1ebfn h\u1ec7 qu\u1ea3.<\/p>\n<h3>1. X\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a ng\u00e0nh<\/h3>\n<p>K\u1ebft h\u1ee3p c\u00e1c k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn t\u1ed5ng th\u1ec3 c\u1ee7a ng\u00e0nh. \u0110\u00e2y c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t kh\u00f4ng gian sinh l\u1eddi \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng? S\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng \u0111i\u1ec3m s\u1ed1 \u0111\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng \u00e1p l\u1ef1c t\u1ed5ng h\u1ee3p t\u1eeb n\u0103m l\u1ef1c l\u01b0\u1ee3ng.<\/p>\n<ul>\n<li><strong>\u00c1p l\u1ef1c cao:<\/strong> Bi\u00ean l\u1ee3i nhu\u1eadn \u0111ang b\u1ecb \u0111e d\u1ecda. T\u1eadp trung v\u00e0o hi\u1ec7u qu\u1ea3 ho\u1eb7c s\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a.<\/li>\n<li><strong>\u00c1p l\u1ef1c trung b\u00ecnh:<\/strong>C\u01a1 h\u1ed9i t\u1ed3n t\u1ea1i \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c c\u1ea3i ti\u1ebfn mang t\u00ednh m\u1ee5c ti\u00eau.<\/li>\n<li><strong>\u00c1p l\u1ef1c th\u1ea5p:<\/strong>Th\u1ecb tr\u01b0\u1eddng \u1ed5n \u0111\u1ecbnh. T\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng v\u00e0 m\u1edf r\u1ed9ng.<\/li>\n<\/ul>\n<h3>2. X\u00e1c \u0111\u1ecbnh c\u00e1c c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n<p>V\u1edbi m\u1ed7i l\u1ef1c l\u01b0\u1ee3ng g\u00e2y ra r\u1ee7i ro \u0111\u00e1ng k\u1ec3, h\u00e3y x\u00e1c \u0111\u1ecbnh m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y n\u1ed1i k\u1ebft tr\u1ef1c ti\u1ebfp ph\u00e2n t\u00edch v\u1edbi h\u00e0nh \u0111\u1ed9ng.<\/p>\n<ul>\n<li>N\u1ebfu <strong>Quy\u1ec1n l\u1ef1c nh\u00e0 cung c\u1ea5p<\/strong>cao, h\u00e3y c\u00e2n nh\u1eafc t\u00edch h\u1ee3p d\u1ecdc ho\u1eb7c h\u1ee3p t\u00e1c v\u1edbi nh\u00e0 cung c\u1ea5p.<\/li>\n<li>N\u1ebfu <strong>Quy\u1ec1n l\u1ef1c ng\u01b0\u1eddi mua<\/strong>cao, h\u00e3y t\u1eadp trung v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh ho\u1eb7c t\u00f9y ch\u1ec9nh s\u1ea3n ph\u1ea9m.<\/li>\n<li>N\u1ebfu <strong>C\u1ea1nh tranh<\/strong>nghi\u00eam tr\u1ecdng, h\u00e3y t\u00ecm hi\u1ec3u c\u00e1c ph\u00e2n kh\u00fac ng\u00e1ch ho\u1eb7c s\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n<p>Ph\u1ea7n n\u00e0y bi\u1ebfn b\u00e0i tr\u00ecnh b\u00e0y t\u1eeb m\u1ed9t b\u00e1o c\u00e1o th\u00e0nh b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh. Kh\u00e1ch h\u00e0ng c\u1ea7n th\u1ea5y con \u0111\u01b0\u1eddng ph\u00eda tr\u01b0\u1edbc, ch\u1ee9 kh\u00f4ng ch\u1ec9 nh\u1eefng r\u00e0o c\u1ea3n.<\/p>\n<h2>\ud83c\udfa8 Tr\u1ef1c quan h\u00f3a b\u1ee9c tranh c\u1ea1nh tranh<\/h2>\n<p>C\u00e1c slide qu\u00e1 nhi\u1ec1u ch\u1eef g\u00e2y m\u1ea5t t\u1eadp trung. H\u00e3y s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 tr\u1ef1c quan \u0111\u1ec3 truy\u1ec1n t\u1ea3i m\u1ed1i quan h\u1ec7 ph\u1ee9c t\u1ea1p m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n<ul>\n<li><strong>S\u01a1 \u0111\u1ed3 l\u1ef1c l\u01b0\u1ee3ng:<\/strong>M\u1ed9t bi\u1ec3u \u0111\u1ed3 ng\u0169 gi\u00e1c ho\u1eb7c sao kinh \u0111i\u1ec3n c\u00f3 th\u1ec3 cho th\u1ea5y m\u1ee9c \u0111\u1ed9 m\u1ea1nh y\u1ebfu c\u1ee7a t\u1eebng l\u1ef1c l\u01b0\u1ee3ng ch\u1ec9 trong t\u00edch t\u1eafc.<\/li>\n<li><strong>B\u1ea3n \u0111\u1ed3 nhi\u1ec7t:<\/strong>S\u1eed d\u1ee5ng m\u00e3 m\u00e0u \u0111\u1ec3 ch\u1ec9 m\u1ee9c \u0111\u1ed9 r\u1ee7i ro (\u0110\u1ecf cho Cao, V\u00e0ng cho Trung b\u00ecnh, Xanh cho Th\u1ea5p).<\/li>\n<li><strong>S\u01a1 \u0111\u1ed3 lu\u1ed3ng:<\/strong>Hi\u1ec3n th\u1ecb c\u00e1ch thay \u0111\u1ed5i \u1edf m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c l\u1ef1c l\u01b0\u1ee3ng kh\u00e1c.<\/li>\n<li><strong>C\u00e1c t\u00ecnh hu\u1ed1ng tr\u01b0\u1edbc\/sau:<\/strong>Minh h\u1ecda t\u00ecnh tr\u1ea1ng ng\u00e0nh tr\u01b0\u1edbc v\u00e0 sau khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<\/ul>\n<p>T\u00ednh nh\u1ea5t qu\u00e1n trong thi\u1ebft k\u1ebf l\u00e0 ch\u00eca kh\u00f3a. S\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t b\u1ea3ng m\u00e0u v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng xuy\u00ean su\u1ed1t to\u00e0n b\u1ed9 b\u1ea3n tr\u00ecnh b\u00e0y. \u0110i\u1ec1u n\u00e0y c\u1ee7ng c\u1ed1 ch\u1ea5t l\u01b0\u1ee3ng chuy\u00ean nghi\u1ec7p c\u1ee7a c\u00f4ng vi\u1ec7c.<\/p>\n<h2>\ud83d\udde3\ufe0f T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 v\u00e0 x\u1eed l\u00fd c\u00e1c ph\u1ea3n \u0111\u1ed1i<\/h2>\n<p>B\u00e0i thuy\u1ebft tr\u00ecnh kh\u00f4ng k\u1ebft th\u00fac khi c\u00e1c slide d\u1eebng l\u1ea1i. Ph\u1ea7n h\u1ecfi \u0111\u00e1p ch\u00ednh l\u00e0 n\u01a1i ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c ki\u1ec3m tra t\u00ednh b\u1ec1n v\u1eefng. D\u1ef1 \u0111o\u00e1n nh\u1eefng c\u00e2u h\u1ecfi th\u00e1ch th\u1ee9c t\u00ednh h\u1ee3p l\u1ec7 c\u1ee7a c\u00e1c l\u1ef1c l\u01b0\u1ee3ng.<\/p>\n<h3>Nh\u1eefng ph\u1ea3n \u0111\u1ed1i ph\u1ed5 bi\u1ebfn c\u1ea7n gi\u1ea3i quy\u1ebft<\/h3>\n<ul>\n<li><strong>\u201cPh\u00e2n t\u00edch n\u00e0y \u0111\u00e3 l\u1ed7i th\u1eddi ch\u01b0a?\u201d<\/strong>Chu\u1ea9n b\u1ecb s\u1eb5n chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd phi\u00ean b\u1ea3n d\u1eef li\u1ec7u. Hi\u1ec3n th\u1ecb ng\u00e0y c\u1ee7a cu\u1ed9c kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng g\u1ea7n nh\u1ea5t.<\/li>\n<li><strong>\u201cC\u00f2n c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i nh\u01b0 quy \u0111\u1ecbnh th\u00ec sao?\u201d<\/strong>Th\u1eeba nh\u1eadn c\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 (PESTLE) nh\u01b0 l\u1edbp ch\u1ed3ng l\u00ean n\u0103m l\u1ef1c l\u01b0\u1ee3ng.<\/li>\n<li><strong>\u201cLi\u1ec7u \u0111i\u1ec1u n\u00e0y c\u00f3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c cho ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3 c\u1ee7a ch\u00fang ta kh\u00f4ng?\u201d<\/strong>Hi\u1ec3n th\u1ecb s\u1ef1 t\u00f9y ch\u1ec9nh m\u00f4 h\u00ecnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb th\u1ebf \u0111\u1ed9c \u0111\u00e1o c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p>Chu\u1ea9n b\u1ecb c\u00e1c slide d\u1ef1 ph\u00f2ng v\u1edbi d\u1eef li\u1ec7u chi ti\u1ebft h\u01a1n. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 m\u00e0 kh\u00f4ng l\u00e0m r\u1ed1i b\u00e0i thuy\u1ebft tr\u00ecnh ch\u00ednh. S\u1ef1 t\u1ef1 tin \u0111\u1ebfn t\u1eeb s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng.<\/p>\n<h2>\ud83d\ude80 Chuy\u1ec3n t\u1eeb Nh\u1eadn th\u1ee9c sang H\u00e0nh \u0111\u1ed9ng<\/h2>\n<p>Ph\u1ea7n cu\u1ed1i c\u00f9ng c\u1ee7a b\u00e0i thuy\u1ebft tr\u00ecnh ph\u1ea3i t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c. Ph\u00e2n t\u00edch m\u00e0 kh\u00f4ng c\u00f3 h\u00e0nh \u0111\u1ed9ng ch\u1ec9 l\u00e0 quan s\u00e1t. N\u00eau r\u00f5 c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo ngay l\u1eadp t\u1ee9c c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch.<\/p>\n<ul>\n<li><strong>Th\u00e0nh c\u00f4ng ng\u1eafn h\u1ea1n:<\/strong>Nh\u1eefng gi\u1ea3i ph\u00e1p nhanh gi\u00fap gi\u1ea3m \u00e1p l\u1ef1c ngay l\u1eadp t\u1ee9c.<\/li>\n<li><strong>C\u00e1c s\u00e1ng ki\u1ebfn trung h\u1ea1n:<\/strong>C\u00e1c d\u1ef1 \u00e1n m\u1ea5t t\u1eeb m\u1ed9t \u0111\u1ebfn hai qu\u00fd \u0111\u1ec3 tri\u1ec3n khai.<\/li>\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n:<\/strong>Nh\u1eefng thay \u0111\u1ed5i c\u1ea5u tr\u00fac l\u00e0m thay \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh.<\/li>\n<\/ul>\n<p>Giao tr\u00e1ch nhi\u1ec7m cho t\u1eebng nhi\u1ec7m v\u1ee5 h\u00e0nh \u0111\u1ed9ng. M\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh k\u1ebft th\u00fac b\u1eb1ng danh s\u00e1ch r\u00f5 r\u00e0ng v\u1ec1 tr\u00e1ch nhi\u1ec7m s\u1ebd \u0111\u1ea3m b\u1ea3o t\u00ednh minh b\u1ea1ch. \u0110i\u1ec1u n\u00e0y chuy\u1ec3n cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1eeb \u201cgi\u1ea3 s\u1eed th\u00ec sao\u201d sang \u201cai s\u1ebd l\u00e0m vi\u1ec7c \u0111\u00f3\u201d.<\/p>\n<h2>\ud83d\udca1 Nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t trong b\u1ed1i c\u1ea3nh hi\u1ec7n \u0111\u1ea1i<\/h2>\n<p>M\u1eb7c d\u00f9 khung l\u00fd thuy\u1ebft v\u1eabn b\u1ea5t bi\u1ebfn theo th\u1eddi gian, b\u1ed1i c\u1ea3nh \u00e1p d\u1ee5ng c\u1ee7a n\u00f3 lu\u00f4n thay \u0111\u1ed5i. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 to\u00e0n c\u1ea7u h\u00f3a \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i m\u1ed9t s\u1ed1 l\u1ef1c l\u01b0\u1ee3ng truy\u1ec1n th\u1ed1ng.<\/p>\n<ul>\n<li><strong>S\u1ef1 x\u00e1o tr\u1ed9n s\u1ed1 h\u00f3a:<\/strong>C\u00f4ng ngh\u1ec7 th\u01b0\u1eddng l\u00e0m gi\u1ea3m r\u00e0o c\u1ea3n gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng, l\u00e0m t\u0103ng m\u1ed1i \u0111e d\u1ecda t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi.<\/li>\n<li><strong>Chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u:<\/strong>Quy\u1ec1n l\u1ef1c c\u1ee7a nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y theo c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ecba ch\u00ednh tr\u1ecb.<\/li>\n<li><strong>S\u1ef1 trao quy\u1ec1n cho kh\u00e1ch h\u00e0ng:<\/strong>M\u1ea1ng x\u00e3 h\u1ed9i t\u0103ng quy\u1ec1n l\u1ef1c ng\u01b0\u1eddi mua b\u1eb1ng c\u00e1ch cho ph\u00e9p so s\u00e1nh nhanh ch\u00f3ng v\u00e0 ph\u1ea3n h\u1ed3i t\u1ee9c th\u00ec.<\/li>\n<\/ul>\n<p>Khi thuy\u1ebft tr\u00ecnh, h\u00e3y c\u00f4ng khai th\u1eeba nh\u1eadn nh\u1eefng thay \u0111\u1ed5i hi\u1ec7n \u0111\u1ea1i n\u00e0y. \u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n \u0111ang c\u1eadp nh\u1eadt v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi n\u1ec1n kinh t\u1ebf s\u1ed1.<\/p>\n<h2>\ud83d\udcdd Danh s\u00e1ch ki\u1ec3m tra cu\u1ed1i c\u00f9ng cho ch\u1ea5t l\u01b0\u1ee3ng b\u00e0i thuy\u1ebft tr\u00ecnh<\/h2>\n<p>Tr\u01b0\u1edbc khi chia s\u1ebb b\u00e0i thuy\u1ebft tr\u00ecnh, h\u00e3y ki\u1ec3m tra danh s\u00e1ch n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<ul>\n<li><strong>R\u00f5 r\u00e0ng:<\/strong> Ng\u00f4n ng\u1eef c\u00f3 \u0111\u01a1n gi\u1ea3n \u0111\u1ee7 \u0111\u1ec3 ng\u01b0\u1eddi kh\u00f4ng chuy\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00f4ng?<\/li>\n<li><strong>T\u00ednh li\u00ean quan:<\/strong> M\u1ed7i slide c\u00f3 li\u00ean h\u1ec7 tr\u1edf l\u1ea1i m\u1ee5c ti\u00eau kinh doanh c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng?<\/li>\n<li><strong>\u0110\u1ed9 ch\u00ednh x\u00e1c:<\/strong> T\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c x\u00e1c minh v\u00e0 tr\u00edch d\u1eabn ngu\u1ed3n g\u1ed1c kh\u00f4ng?<\/li>\n<li><strong>D\u00f2ng ch\u1ea3y:<\/strong> C\u00e2u chuy\u1ec7n c\u00f3 ti\u1ebfn tri\u1ec3n m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd t\u1eeb v\u1ea5n \u0111\u1ec1 \u0111\u1ebfn gi\u1ea3i ph\u00e1p kh\u00f4ng?<\/li>\n<li><strong>Tr\u1ef1c quan:<\/strong> C\u00e1c bi\u1ec3u \u0111\u1ed3 c\u00f3 d\u1ec5 \u0111\u1ecdc v\u00e0 b\u1ea3ng bi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ecbnh d\u1ea1ng \u0111\u00fang kh\u00f4ng?<\/li>\n<\/ul>\n<p>Ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng ng\u0103n ng\u1eeba s\u1ef1 nh\u1ea7m l\u1eabn. M\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh s\u1ea1ch s\u1ebd, t\u1eadp trung t\u00f4n tr\u1ecdng th\u1eddi gian c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn.<\/p>\n<h2>\ud83d\udd17 T\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c<\/h2>\n<p>Ng\u0169 l\u1ef1c c\u1ee7a Porter kh\u00f4ng n\u00ean t\u1ed3n t\u1ea1i m\u1ed9t c\u00e1ch c\u00f4 l\u1eadp. N\u00f3 k\u1ebft h\u1ee3p t\u1ed1t v\u1edbi c\u00e1c khung c\u00f4ng c\u1ee5 kh\u00e1c \u0111\u1ec3 cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n.<\/p>\n<ul>\n<li><strong>Ph\u00e2n t\u00edch SWOT:<\/strong> S\u1eed d\u1ee5ng Ng\u0169 l\u1ef1c \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin cho c\u00e1c \u00f4 Kh\u1ea3 n\u0103ng v\u00e0 Nguy c\u01a1.<\/li>\n<li><strong>Ma tr\u1eadn BCG:<\/strong>Ph\u00e2n t\u00edch v\u1ecb tr\u00ed c\u1ee7a doanh nghi\u1ec7p trong danh m\u1ee5c d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li><strong>Gi\u00e1 tr\u1ecb chu\u1ed7i:<\/strong> X\u00e1c \u0111\u1ecbnh n\u01a1i c\u00e1c l\u1ef1c l\u01b0\u1ee3ng c\u1ee5 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u1ed9i b\u1ed9 nh\u01b0 h\u1eadu c\u1ea7n ho\u1eb7c v\u1eadn h\u00e0nh.<\/li>\n<\/ul>\n<p>Tham chi\u1ebfu \u0111\u1ebfn nh\u1eefng m\u1ed1i li\u00ean h\u1ec7 n\u00e0y cho th\u1ea5y m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n. N\u00f3 \u0111\u1eb7t chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o v\u1ecb tr\u00ed l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ed9t h\u1ec7 th\u1ed1ng l\u1edbn v\u00e0 t\u00edch h\u1ee3p.<\/p>\n<h2>\ud83c\udf1f \u0110\u1ea3m b\u1ea3o gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i<\/h2>\n<p>T\u00e1c \u0111\u1ed9ng c\u1ee7a m\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh chi\u1ebfn l\u01b0\u1ee3c v\u01b0\u1ee3t ra ngo\u00e0i ph\u00f2ng h\u1ecdp. N\u00f3 \u0111\u1eb7t n\u1ec1n t\u1ea3ng cho c\u00e1c chu k\u1ef3 l\u1eadp k\u1ebf ho\u1ea1ch t\u01b0\u01a1ng lai. H\u00e3y coi b\u00e0i thuy\u1ebft tr\u00ecnh nh\u01b0 m\u1ed9t t\u00e0i li\u1ec7u s\u1ed1ng \u0111\u1ed9ng.<\/p>\n<ul>\n<li><strong>V\u00f2ng ki\u1ec3m tra:<\/strong> L\u00ean l\u1ecbch c\u1eadp nh\u1eadt \u0111\u1ecbnh k\u1ef3 cho ph\u00e2n t\u00edch khi \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i.<\/li>\n<li><strong>\u0110\u00e0o t\u1ea1o:<\/strong> Chia s\u1ebb ph\u01b0\u01a1ng ph\u00e1p v\u1edbi c\u00e1c \u0111\u1ed9i n\u1ed9i b\u1ed9 \u0111\u1ec3 h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c logic chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<li><strong>T\u00e0i li\u1ec7u:<\/strong> L\u01b0u tr\u1eef d\u1eef li\u1ec7u th\u00f4 v\u00e0 c\u00e1c gi\u1ea3 \u0111\u1ecbnh \u0111\u1ec3 tham kh\u1ea3o trong t\u01b0\u01a1ng lai.<\/li>\n<\/ul>\n<p>C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c nh\u1eadn \u0111\u1ecbnh v\u1eabn h\u1eefu \u00edch theo th\u1eddi gian. N\u00f3 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c trong t\u1ed5 ch\u1ee9c.<\/p>\n<h2>\ud83d\udcc2 T\u00f3m t\u1eaft ki\u1ebfn tr\u00fac b\u00e0i thuy\u1ebft tr\u00ecnh<\/h2>\n<p>T\u00f3m l\u1ea1i, m\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh th\u00e0nh c\u00f4ng v\u1ec1 khung n\u00e0y tu\u00e2n theo m\u1ed9t ki\u1ebfn tr\u00fac c\u1ee5 th\u1ec3.<\/p>\n<ol>\n<li><strong>Gi\u1edbi thi\u1ec7u:<\/strong> X\u00e1c \u0111\u1ecbnh ph\u1ea1m vi v\u00e0 m\u1ee5c ti\u00eau.<\/li>\n<li><strong>Ph\u01b0\u01a1ng ph\u00e1p:<\/strong> Gi\u1ea3i th\u00edch khung ph\u00e2n t\u00edch v\u00e0 c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u.<\/li>\n<li><strong>Ph\u00e2n t\u00edch c\u00e1c l\u1ef1c l\u01b0\u1ee3ng:<\/strong> Tr\u00ecnh b\u00e0y chi ti\u1ebft t\u1eebng l\u1ef1c l\u01b0\u1ee3ng trong n\u0103m l\u1ef1c l\u01b0\u1ee3ng v\u1edbi b\u1eb1ng ch\u1ee9ng.<\/li>\n<li><strong>T\u1ed5ng h\u1ee3p:<\/strong> K\u1ebft h\u1ee3p c\u00e1c k\u1ebft qu\u1ea3 \u0111\u1ec3 \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 v\u1ec1 ng\u00e0nh.<\/li>\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c:<\/strong> \u0110\u1ec1 xu\u1ea5t c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean ph\u00e2n t\u00edch.<\/li>\n<li><strong>Tri\u1ec3n khai:<\/strong> X\u00e1c \u0111\u1ecbnh ti\u1ebfn \u0111\u1ed9 v\u00e0 tr\u00e1ch nhi\u1ec7m.<\/li>\n<\/ol>\n<p>Tu\u00e2n theo c\u1ea5u tr\u00fac n\u00e0y \u0111\u1ea3m b\u1ea3o kh\u00f4ng b\u1ecf s\u00f3t \u0111i\u1ec1u g\u00ec. N\u00f3 cung c\u1ea5p m\u1ed9t h\u00e0nh tr\u00ecnh logic gi\u00fap kh\u00e1ch h\u00e0ng \u0111i t\u1eeb s\u1ef1 b\u1ed1i r\u1ed1i \u0111\u1ebfn s\u1ef1 r\u00f5 r\u00e0ng.<\/p>\n<h2>\ud83e\udd1d X\u00e2y d\u1ef1ng ni\u1ec1m tin th\u00f4ng qua minh b\u1ea1ch<\/h2>\n<p>Ni\u1ec1m tin l\u00e0 \u0111\u1ed3ng ti\u1ec1n trong t\u01b0 v\u1ea5n. H\u00e3y minh b\u1ea1ch v\u1ec1 nh\u1eefng h\u1ea1n ch\u1ebf trong d\u1eef li\u1ec7u. N\u1ebfu m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng kh\u00f3 \u0111o l\u01b0\u1eddng, h\u00e3y th\u1eeba nh\u1eadn v\u00e0 gi\u1ea3i th\u00edch c\u00e1ch b\u1ea1n \u0111ang \u01b0\u1edbc l\u01b0\u1ee3ng n\u00f3. S\u1ef1 ch\u00e2n th\u00e0nh x\u00e2y d\u1ef1ng uy t\u00edn nhanh h\u01a1n c\u1ea3 s\u1ef1 t\u1ef1 tin.<\/p>\n<ul>\n<li><strong>N\u00eau r\u00f5 c\u00e1c gi\u1ea3 \u0111\u1ecbnh:<\/strong>Li\u1ec7t k\u00ea r\u00f5 r\u00e0ng c\u00e1c gi\u1ea3 \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch.<\/li>\n<li><strong>Nh\u1ea5n m\u1ea1nh s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn:<\/strong>Ch\u1ea5p nh\u1eadn nh\u1eefng khu v\u1ef1c m\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00f3 \u0111\u1ed9 bi\u1ebfn \u0111\u1ed9ng cao.<\/li>\n<li><strong>M\u1eddi ph\u1ea3n h\u1ed3i:<\/strong>Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 th\u00e1ch th\u1ee9c c\u00e1c k\u1ebft qu\u1ea3 trong bu\u1ed5i tr\u00ecnh b\u00e0y.<\/li>\n<\/ul>\n<p>C\u00e1ch ti\u1ebfp c\u1eadn h\u1ee3p t\u00e1c n\u00e0y bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh \u0111\u1ed1i t\u00e1c trong chi\u1ebfn l\u01b0\u1ee3c, ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi nh\u1eadn th\u1ee5 \u0111\u1ed9ng.<\/p>\n<h2>\ud83c\udfc1 Nh\u1eefng suy ngh\u0129 k\u1ebft lu\u1eadn v\u1ec1 vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n<p>X\u00e2y d\u1ef1ng b\u00e0i tr\u00ecnh b\u00e0y kh\u00e1ch h\u00e0ng xung quanh Khung N\u0103m L\u1ef1c l\u01b0\u1ee3ng Porter l\u00e0 m\u1ed9t b\u00e0i t\u1eadp v\u1ec1 s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 nghi\u00eam t\u00fac. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa ph\u00e2n t\u00edch s\u00e2u s\u1eafc v\u00e0 k\u1ec3 chuy\u1ec7n d\u1ec5 hi\u1ec3u. Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ed1t, n\u00f3 trao quy\u1ec1n cho kh\u00e1ch h\u00e0ng t\u1ef1 tin v\u01b0\u1ee3t qua c\u00e1c \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng ph\u1ee9c t\u1ea1p.<\/p>\n<p>Tr\u1ecdng t\u00e2m v\u1eabn l\u00e0 t\u1ea1o gi\u00e1 tr\u1ecb. M\u1ed7i slide c\u1ea7n tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: \u201cV\u1eady th\u00ec sao?\u201d T\u1ea1i sao l\u1ef1c l\u01b0\u1ee3ng n\u00e0y quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p? Nh\u1eadn \u0111\u1ecbnh n\u00e0y thay \u0111\u1ed5i \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a ch\u00fang ta nh\u01b0 th\u1ebf n\u00e0o? B\u1eb1ng c\u00e1ch duy tr\u00ec tr\u1ecdng t\u00e2m n\u00e0y, b\u00e0i tr\u00ecnh b\u00e0y tr\u1edf th\u00e0nh ch\u1ea5t x\u00fac t\u00e1c cho nh\u1eefng thay \u0111\u1ed5i c\u00f3 \u00fd ngh\u0129a.<\/p>\n<p>H\u00e3y nh\u1edb r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh. B\u00e0i tr\u00ecnh b\u00e0y n\u00e0y l\u00e0 m\u1ed9t c\u1ed9t m\u1ed1c, ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u00edch \u0111\u1ebfn. S\u1eed d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft thu \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng cho giai \u0111o\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch ti\u1ebfp theo. Khung m\u00f4 h\u00ecnh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5, c\u00f2n kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi th\u1ee3 l\u00e0nh ngh\u1ec1. Vai tr\u00f2 c\u1ee7a b\u1ea1n l\u00e0 l\u00e0m s\u1eafc b\u00e9n c\u00f4ng c\u1ee5 v\u00e0 d\u1eabn d\u1eaft b\u00e0n tay.<\/p>\n<p>V\u1edbi s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng, h\u00ecnh \u1ea3nh r\u00f5 r\u00e0ng v\u00e0 tr\u00ecnh t\u1ef1 h\u1ee3p l\u00fd, b\u00e0i tr\u00ecnh b\u00e0y s\u1ebd tr\u1edf th\u00e0nh minh ch\u1ee9ng cho s\u1ef1 xu\u1ea5t s\u1eafc v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c. N\u00f3 s\u1ebd t\u1ea1o n\u1ec1n t\u1ea3ng cho nh\u1eefng quy\u1ebft \u0111\u1ecbnh th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vi\u1ec7c cung c\u1ea5p nh\u1eefng th\u00f4ng tin chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n ch\u1ec9 l\u00e0 d\u1eef li\u1ec7u; n\u00f3 \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1edbi nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft&hellip;<\/p>\n","protected":false},"author":1,"featured_media":810,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"X\u00e2y d\u1ef1ng b\u00e0i tr\u00ecnh b\u00e0y kh\u00e1ch h\u00e0ng v\u1edbi Khung N\u0103m L\u1ef1c l\u01b0\u1ee3ng Porter","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng b\u00e0i tr\u00ecnh b\u00e0y chi\u1ebfn l\u01b0\u1ee3c cho kh\u00e1ch h\u00e0ng b\u1eb1ng Khung N\u0103m L\u1ef1c l\u01b0\u1ee3ng Porter. Bao g\u1ed3m ph\u00e2n t\u00edch, h\u00ecnh \u1ea3nh minh h\u1ecda v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng nh\u1eb1m t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh.","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[40,47],"class_list":["post-809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-analysis","tag-academic","tag-five-forces-analysis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>X\u00e2y d\u1ef1ng b\u00e0i tr\u00ecnh b\u00e0y kh\u00e1ch h\u00e0ng v\u1edbi Khung N\u0103m L\u1ef1c l\u01b0\u1ee3ng Porter<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng b\u00e0i tr\u00ecnh b\u00e0y chi\u1ebfn l\u01b0\u1ee3c cho kh\u00e1ch h\u00e0ng b\u1eb1ng Khung N\u0103m L\u1ef1c l\u01b0\u1ee3ng Porter. 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