{"id":703,"date":"2026-03-27T20:06:06","date_gmt":"2026-03-27T20:06:06","guid":{"rendered":"https:\/\/www.visualize-ai.com\/vi\/porters-five-forces-pitch-decks-market-understanding\/"},"modified":"2026-03-27T20:06:06","modified_gmt":"2026-03-27T20:06:06","slug":"porters-five-forces-pitch-decks-market-understanding","status":"publish","type":"post","link":"https:\/\/www.visualize-ai.com\/vi\/porters-five-forces-pitch-decks-market-understanding\/","title":{"rendered":"N\u0103m L\u1ef1c L\u01b0\u1ee3ng c\u1ee7a Porter cho B\u1ea3n tr\u00ecnh b\u00e0y: Th\u1ec3 hi\u1ec7n s\u1ef1 hi\u1ec3u bi\u1ebft th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0"},"content":{"rendered":"<p>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e1nh gi\u00e1 nhi\u1ec1u h\u01a1n ch\u1ec9 m\u1ed9t s\u1ea3n ph\u1ea9m hay m\u1ed9t \u0111\u1ed9i ng\u0169. H\u1ecd xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng t\u00ednh to\u00e0n v\u1eb9n c\u1ea5u tr\u00fac c\u1ee7a ng\u00e0nh m\u00e0 m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng. M\u1ed9t m\u00f4 h\u00ecnh kinh doanh h\u1ea5p d\u1eabn trong ng\u00e0nh th\u00f9 \u0111\u1ecbch th\u01b0\u1eddng th\u1ea5t b\u1ea1i, trong khi m\u1ed9t m\u00f4 h\u00ecnh v\u1eefng ch\u1eafc trong ng\u00e0nh thu\u1eadn l\u1ee3i c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac Ph\u00e2n t\u00edch N\u0103m L\u1ef1c L\u01b0\u1ee3ng c\u1ee7a Porter tr\u1edf n\u00ean kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp, vi\u1ec7c t\u00edch h\u1ee3p khung n\u00e0y v\u00e0o b\u1ea3n tr\u00ecnh b\u00e0y th\u1ec3 hi\u1ec7n nhi\u1ec1u h\u01a1n s\u1ef1 am hi\u1ec3u d\u1eef li\u1ec7u. N\u00f3 th\u1ec3 hi\u1ec7n s\u1ef1 t\u1ef1 tin l\u1eb7ng l\u1ebd trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng. N\u00f3 cho th\u1ea5y b\u1ea1n hi\u1ec3u r\u00f5 nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng s\u1ebd \u0111\u1ecbnh h\u00ecnh l\u1ee3i nhu\u1eadn, r\u1ee7i ro v\u00e0 vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Kawaii-style infographic explaining Porter's Five Forces framework for startup pitch decks in 16:9 aspect ratio, featuring five cute chibi character icons representing Threat of New Entrants (ship with shield), Supplier Power (smiling box with negotiation bubbles), Buyer Power (happy customer with heart), Substitute Threat (swap icon with alternatives), and Competitive Rivalry (friendly boxing gloves), with a pastel-colored radar chart showing force intensity levels, investor benefit icons for profitability, risk assessment, and strategic moats, all designed in soft mint, pink, lavender, and blue tones with rounded kawaii aesthetics, sparkles, and cloud accents to help founders visually communicate market understanding and competitive strategy to investors\" decoding=\"async\" src=\"https:\/\/www.visualize-ai.com\/wp-content\/uploads\/2026\/03\/porters-five-forces-pitch-deck-kawaii-infographic-16x9-1.jpg\"\/><\/figure>\n<\/div>\n<h2>T\u1ea1i sao khung n\u00e0y quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \ud83d\udcb0<\/h2>\n<p>Khi m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m hay nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n xem x\u00e9t m\u1ed9t b\u1ea3n tr\u00ecnh b\u00e0y, h\u1ecd \u0111ang t\u00ecm ki\u1ebfm t\u00ednh b\u1ea3o v\u1ec7. H\u1ecd mu\u1ed1n bi\u1ebft \u0111i\u1ec1u g\u00ec b\u1ea3o v\u1ec7 doanh nghi\u1ec7p kh\u1ecfi s\u1ef1 suy gi\u1ea3m theo th\u1eddi gian. Vi\u1ec7c \u0111o l\u01b0\u1eddng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng (TAM, SAM, SOM) cho h\u1ecd bi\u1ebft chi\u1ebfc b\u00e1nh th\u1ecb tr\u01b0\u1eddng l\u1edbn \u0111\u1ebfn \u0111\u00e2u. Ph\u00e2n t\u00edch N\u0103m L\u1ef1c L\u01b0\u1ee3ng c\u1ee7a Porter cho h\u1ecd bi\u1ebft ph\u1ea7n b\u00e1nh th\u1ef1c t\u1ebf m\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 chi\u1ebfm gi\u1eef v\u00e0 duy tr\u00ec.<\/p>\n<ul>\n<li>\n<p><strong>Ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn:<\/strong>Quy\u1ec1n l\u1ef1c nh\u00e0 cung c\u1ea5p cao ho\u1eb7c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t th\u01b0\u1eddng l\u00e0m thu h\u1eb9p bi\u00ean l\u1ee3i nhu\u1eadn. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ea7n th\u1ea5y \u0111\u01b0\u1ee3c con \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn bi\u00ean l\u1ee3i nhu\u1eadn l\u00e0nh m\u1ea1nh.<\/p>\n<\/li>\n<li>\n<p><strong>\u0110\u00e1nh gi\u00e1 r\u1ee7i ro:<\/strong>Hi\u1ec3u r\u00f5 m\u1ed1i \u0111e d\u1ecda t\u1eeb s\u1ea3n ph\u1ea9m thay th\u1ebf gi\u00fap \u0111\u1ecbnh l\u01b0\u1ee3ng r\u1ee7i ro l\u1ed7i th\u1eddi.<\/p>\n<\/li>\n<li>\n<p><strong>H\u00e0o chi\u1ebfn l\u01b0\u1ee3c:<\/strong>Ph\u00e2n t\u00edch n\u00e0y l\u00e0m n\u1ed5i b\u1eadt n\u01a1i c\u00f3 r\u00e0o c\u1ea3n gia nh\u1eadp v\u00e0 n\u01a1i n\u00e0o ch\u00fang y\u1ebfu.<\/p>\n<\/li>\n<\/ul>\n<p>Vi\u1ec7c t\u00edch h\u1ee3p ph\u00e2n t\u00edch n\u00e0y bi\u1ebfn m\u1ed9t b\u1ea3n tr\u00ecnh b\u00e0y th\u00f4ng th\u01b0\u1eddng th\u00e0nh m\u1ed9t t\u00e0i li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c. N\u00f3 chuy\u1ec3n cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1eeb &#8216;b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng g\u00ec&#8217; sang &#8216;t\u1ea1i sao b\u1ea1n c\u00f3 th\u1ec3 th\u1eafng.&#8217;<\/p>\n<h2>Hi\u1ec3u r\u00f5 N\u0103m L\u1ef1c L\u01b0\u1ee3ng \ud83e\udded<\/h2>\n<p>Ph\u00e1t tri\u1ec3n b\u1edfi Michael Porter, khung n\u00e0y \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00e0 s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a m\u1ed9t th\u1ecb tr\u01b0\u1eddng. N\u00f3 g\u1ed3m n\u0103m l\u1ef1c l\u01b0\u1ee3ng ri\u00eang bi\u1ec7t. Trong b\u1ed1i c\u1ea3nh b\u1ea3n tr\u00ecnh b\u00e0y, m\u1ed7i l\u1ef1c l\u01b0\u1ee3ng \u0111\u1ea1i di\u1ec7n cho m\u1ed9t r\u1ee7i ro ho\u1eb7c c\u01a1 h\u1ed9i c\u1ee5 th\u1ec3 c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.<\/p>\n<h3>1. M\u1ed1i \u0111e d\u1ecda t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi tham gia \ud83d\udea2<\/h3>\n<p>L\u1ef1c l\u01b0\u1ee3ng n\u00e0y \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 d\u1ec5 d\u00e0ng \u0111\u1ec3 c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi tham gia th\u1ecb tr\u01b0\u1eddng. M\u1ed1i \u0111e d\u1ecda cao c\u00f3 ngh\u0129a l\u00e0 r\u00e0o c\u1ea3n th\u1ea5p, d\u1eabn \u0111\u1ebfn chi\u1ebfn tranh gi\u00e1 c\u1ea3 v\u00e0 chia nh\u1ecf th\u1ecb ph\u1ea7n. M\u1ed1i \u0111e d\u1ecda th\u1ea5p ng\u1ee5 \u00fd c\u00f3 r\u00e0o c\u1ea3n m\u1ea1nh, b\u1ea3o v\u1ec7 c\u00e1c b\u00ean hi\u1ec7n h\u1eefu.<\/p>\n<p><strong>Nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t c\u1ea7n xem x\u00e9t trong b\u1ea3n tr\u00ecnh b\u00e0y:<\/strong><\/p>\n<ul>\n<li>\n<p><strong>Y\u00eau c\u1ea7u v\u1ed1n:<\/strong>Doanh nghi\u1ec7p c\u00f3 y\u00eau c\u1ea7u \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u l\u1edbn \u0111\u1ec3 c\u1ea1nh tranh kh\u00f4ng? N\u1ebfu c\u00f3, \u0111\u00e2y l\u00e0 m\u1ed9t r\u00e0o c\u1ea3n.<\/p>\n<\/li>\n<li>\n<p><strong>R\u00e0o c\u1ea3n ph\u00e1p l\u00fd:<\/strong>C\u00f3 gi\u1ea5y ph\u00e9p hay ti\u00eau chu\u1ea9n tu\u00e2n th\u1ee7 n\u00e0o l\u00e0m ch\u1eadm l\u1ea1i c\u00e1c b\u00ean m\u1edbi tham gia kh\u00f4ng?<\/p>\n<\/li>\n<li>\n<p><strong>S\u1edf h\u1eefu tr\u00ed tu\u1ec7:<\/strong>B\u1eb1ng s\u00e1ng ch\u1ebf hay c\u00f4ng ngh\u1ec7 \u0111\u1ed9c quy\u1ec1n c\u00f3 ng\u0103n c\u1ea3n vi\u1ec7c sao ch\u00e9p kh\u00f4ng?<\/p>\n<\/li>\n<li>\n<p><strong>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong>Li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 kh\u00f3 kh\u0103n khi chuy\u1ec3n sang gi\u1ea3i ph\u00e1p m\u1edbi kh\u00f4ng?<\/p>\n<\/li>\n<\/ul>\n<p>\u0110\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p, b\u1ea1n ph\u1ea3i n\u00eau r\u00f5 r\u00e0o c\u1ea3n c\u1ee7a m\u00ecnh n\u1eb1m \u1edf \u0111\u00e2u. N\u1ebfu r\u00e0o c\u1ea3n th\u1ea5p, h\u00e3y gi\u1ea3i th\u00edch c\u00e1ch l\u1ee3i th\u1ebf ng\u01b0\u1eddi \u0111i \u0111\u1ea7u hay hi\u1ec7u \u1ee9ng m\u1ea1ng t\u1ea1o n\u00ean m\u1ed9t h\u00e0o t\u1ea1m th\u1eddi.<\/p>\n<h3>2. Quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p \ud83d\udce6<\/h3>\n<p>Nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 v\u00e0 \u0111i\u1ec1u ki\u1ec7n. N\u1ebfu nh\u00e0 cung c\u1ea5p \u00edt v\u00e0 m\u1ea1nh, h\u1ecd c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n. N\u1ebfu th\u1ecb tr\u01b0\u1eddng ph\u00e2n m\u1ea3nh v\u1edbi nhi\u1ec1u nh\u00e0 cung c\u1ea5p, b\u1ea1n s\u1ebd n\u1eafm th\u1ebf ch\u1ee7 \u0111\u1ed9ng.<\/p>\n<p><strong>Nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t c\u1ea7n xem x\u00e9t trong b\u1ea3n tr\u00ecnh b\u00e0y:<\/strong><\/p>\n<ul>\n<li>\n<p><strong>M\u1ee9c \u0111\u1ed9 t\u1eadp trung c\u1ee7a nh\u00e0 cung c\u1ea5p:<\/strong> B\u1ea1n c\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t nh\u00e0 cung c\u1ea5p duy nh\u1ea5t cho c\u00e1c \u0111\u1ea7u v\u00e0o quan tr\u1ecdng kh\u00f4ng?<\/p>\n<\/li>\n<li>\n<p><strong>\u0110\u1eb7c th\u00f9 c\u1ee7a ngu\u1ed3n cung c\u1ea5p:<\/strong> Nguy\u00ean li\u1ec7u th\u00f4 hay c\u00f4ng ngh\u1ec7 c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c ti\u00eau chu\u1ea9n h\u00f3a hay mang t\u00ednh \u0111\u1ed9c \u0111\u00e1o?<\/p>\n<\/li>\n<li>\n<p><strong>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i:<\/strong> Vi\u1ec7c thay \u0111\u1ed5i nh\u00e0 cung c\u1ea5p t\u1ed1n bao nhi\u00eau chi ph\u00ed?<\/p>\n<\/li>\n<li>\n<p><strong>T\u00edch h\u1ee3p d\u1ecdc l\u00ean ph\u00eda tr\u01b0\u1edbc:<\/strong> Nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng tr\u1edf th\u00e0nh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n kh\u00f4ng?<\/p>\n<\/li>\n<\/ul>\n<p>Nh\u00e0 \u0111\u1ea7u t\u01b0 t\u00ecm ki\u1ebfm s\u1ef1 b\u1ec1n v\u1eefng trong chu\u1ed7i cung \u1ee9ng. Vi\u1ec7c nh\u1ea5n m\u1ea1nh c\u00e1c l\u1ef1a ch\u1ecdn ngu\u1ed3n cung \u0111a d\u1ea1ng ho\u1eb7c n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t \u0111\u1ed9c quy\u1ec1n s\u1ebd l\u00e0m gi\u1ea3m r\u1ee7i ro \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c.<\/p>\n<h3>3. Quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua \ud83d\udc67<\/h3>\n<p>Ng\u01b0\u1eddi mua l\u00e0m gi\u1ea3m gi\u00e1 c\u1ea3 v\u00e0 \u0111\u00f2i h\u1ecfi ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n. Quy\u1ec1n l\u1ef1c cao khi c\u00f3 \u00edt ng\u01b0\u1eddi mua, s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ti\u00eau chu\u1ea9n h\u00f3a ho\u1eb7c chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i th\u1ea5p.<\/p>\n<p><strong>Nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh c\u1ea7n xem x\u00e9t trong b\u00e0i thuy\u1ebft tr\u00ecnh:<\/strong><\/p>\n<ul>\n<li>\n<p><strong>M\u1ee9c \u0111\u1ed9 t\u1eadp trung c\u1ee7a ng\u01b0\u1eddi mua:<\/strong> M\u1ed9t v\u00e0i kh\u00e1ch h\u00e0ng l\u1edbn c\u00f3 ki\u1ec3m so\u00e1t doanh thu c\u1ee7a b\u1ea1n kh\u00f4ng?<\/p>\n<\/li>\n<li>\n<p><strong>S\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m:<\/strong> Gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 bi\u1ec7n minh cho m\u1ee9c gi\u00e1 cao h\u01a1n kh\u00f4ng?<\/p>\n<\/li>\n<li>\n<p><strong>\u0110\u1ed9 nh\u1ea1y v\u1ec1 gi\u00e1:<\/strong> Chi ph\u00ed \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u0111\u1ebfn m\u1ee9c n\u00e0o?<\/p>\n<\/li>\n<li>\n<p><strong>Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u00f4ng tin:<\/strong> Ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng so s\u00e1nh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c kh\u00f4ng?<\/p>\n<\/li>\n<\/ul>\n<p>Trong b\u00e0i thuy\u1ebft tr\u00ecnh, h\u00e3y minh ch\u1ee9ng cho chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i cao ho\u1eb7c l\u00f2ng trung th\u00e0nh cao c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a doanh thu \u0111\u1ecbnh k\u1ef3 v\u00e0 s\u1ee9c m\u1ea1nh \u0111\u1ecbnh gi\u00e1.<\/p>\n<h3>4. Nguy c\u01a1 thay th\u1ebf s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \ud83d\udd04<\/h3>\n<p>C\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp; ch\u00fang l\u00e0 nh\u1eefng c\u00e1ch thay th\u1ebf \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00f9ng m\u1ed9t v\u1ea5n \u0111\u1ec1. Nguy c\u01a1 cao s\u1ebd gi\u1edbi h\u1ea1n m\u1ee9c gi\u00e1 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra.<\/p>\n<p><strong>Nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh c\u1ea7n xem x\u00e9t trong b\u00e0i thuy\u1ebft tr\u00ecnh:<\/strong><\/p>\n<ul>\n<li>\n<p><strong>T\u1ef7 l\u1ec7 hi\u1ec7u su\u1ea5t tr\u00ean gi\u00e1 c\u1ea3:<\/strong> Gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n so v\u1edbi gi\u1ea3i ph\u00e1p thay th\u1ebf kh\u00e1c th\u00ec th\u1ebf m\u1ea1nh v\u1ec1 gi\u00e1 tr\u1ecb nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<\/li>\n<li>\n<p><strong>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i:<\/strong> Vi\u1ec7c chuy\u1ec3n sang s\u1ea3n ph\u1ea9m thay th\u1ebf t\u1ed1n bao nhi\u00eau n\u1ed7 l\u1ef1c?<\/p>\n<\/li>\n<li>\n<p><strong>Th\u00f3i quen kh\u00e1ch h\u00e0ng:<\/strong> H\u00e0nh vi hi\u1ec7n t\u1ea1i \u0111\u00e3 tr\u1edf n\u00ean s\u00e2u s\u1eafc v\u00e0 kh\u00f3 thay \u0111\u1ed5i ch\u01b0a?<\/p>\n<\/li>\n<li>\n<p><strong>C\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i:<\/strong>C\u00f3 xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi n\u00e0o khi\u1ebfn gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n l\u1ed7i th\u1eddi kh\u00f4ng?<\/p>\n<\/li>\n<\/ul>\n<p>\u0110\u1ed1i m\u1eb7t v\u1edbi l\u1ef1c l\u01b0\u1ee3ng n\u00e0y cho th\u1ea5y b\u1ea1n hi\u1ec3u r\u00f5 h\u1ec7 sinh th\u00e1i r\u1ed9ng l\u1edbn h\u01a1n. \u0110i\u1ec1u \u0111\u00f3 ch\u1ee9ng minh r\u1eb1ng b\u1ea1n kh\u00f4ng b\u1ecf qua &#8216;t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i&#8217; hay c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thay th\u1ebf \u0111\u1ec3 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5.<\/p>\n<h3>5. C\u1ea1nh tranh gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n c\u00f3 \ud83e\udd4a<\/h3>\n<p>\u0110\u00e2y l\u00e0 l\u1ef1c l\u01b0\u1ee3ng d\u1ec5 th\u1ea5y nh\u1ea5t. C\u1ea1nh tranh kh\u1ed1c li\u1ec7t d\u1eabn \u0111\u1ebfn chi\u1ebfn tranh gi\u00e1, chi ph\u00ed marketing t\u0103ng cao v\u00e0 cu\u1ed9c \u0111ua \u0111\u1ed5i m\u1edbi.<\/p>\n<p><strong>Nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh c\u1ea7n xem x\u00e9t trong b\u00e0i thuy\u1ebft tr\u00ecnh:<\/strong><\/p>\n<ul>\n<li>\n<p><strong>S\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i th\u1ee7:<\/strong>Th\u1ecb tr\u01b0\u1eddng c\u00f3 qu\u00e1 \u0111\u00f4ng hay c\u00f2n non tr\u1ebb?<\/p>\n<\/li>\n<li>\n<p><strong>T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh:<\/strong>Trong c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u00ec tr\u1ec7, vi\u1ec7c tranh gi\u00e0nh th\u1ecb ph\u1ea7n tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n.<\/p>\n<\/li>\n<li>\n<p><strong>Ph\u00e2n bi\u1ec7t:<\/strong>Th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a b\u1edfi gi\u00e1 c\u1ea3 hay t\u00ednh n\u0103ng?<\/p>\n<\/li>\n<li>\n<p><strong>R\u00e0o c\u1ea3n r\u1eddi b\u1ecf th\u1ecb tr\u01b0\u1eddng:<\/strong>Li\u1ec7u \u0111\u1ed1i th\u1ee7 c\u00f3 d\u1ec5 d\u00e0ng r\u1eddi b\u1ecf hay h\u1ecd s\u1ebd \u1edf l\u1ea1i v\u00e0 ti\u1ebfp t\u1ee5c chi\u1ebfn \u0111\u1ea5u?<\/p>\n<\/li>\n<\/ul>\n<p>B\u00e0i thuy\u1ebft tr\u00ecnh c\u1ee7a b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh. N\u1ebfu th\u1ecb tr\u01b0\u1eddng qu\u00e1 \u0111\u00f4ng, h\u00e3y gi\u1ea3i th\u00edch chi\u1ebfn l\u01b0\u1ee3c ng\u00e1ch c\u1ee7a b\u1ea1n. N\u1ebfu th\u1ecb tr\u01b0\u1eddng ph\u00e2n m\u1ea3nh, h\u00e3y gi\u1ea3i th\u00edch c\u00e1ch b\u1ea1n t\u1eadp h\u1ee3p l\u1ea1i.<\/p>\n<h2>X\u00e2y d\u1ef1ng ph\u00e2n t\u00edch trong b\u1ea3n tr\u00ecnh b\u00e0y thuy\u1ebft ph\u1ee5c \ud83d\udcc4<\/h2>\n<p>Vi\u1ec7c t\u00edch h\u1ee3p khung ph\u00e2n t\u00edch n\u00e0y \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n m\u1ed9t slide. N\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p v\u00e0o c\u1ed1t truy\u1ec7n v\u1ec1 c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch c\u1ea5u tr\u00fac hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng l\u00e0m qu\u00e1 t\u1ea3i ng\u01b0\u1eddi nghe.<\/p>\n<h3>Trang 1: T\u1ed5ng quan b\u1ee9c tranh th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1i nh\u00ecn t\u1ed5ng quan. S\u1eed d\u1ee5ng s\u01a1 \u0111\u1ed3 \u0111\u1ec3 minh h\u1ecda v\u1ecb tr\u00ed c\u1ee7a c\u00f4ng ty trong h\u1ec7 sinh th\u00e1i. \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u1ec1n t\u1ea3ng cho vi\u1ec7c \u0111i s\u00e2u h\u01a1n.<\/p>\n<h3>Trang 2: \u0110\u00e1nh gi\u00e1 N\u0103m L\u1ef1c l\u01b0\u1ee3ng<\/h3>\n<p>S\u1eed d\u1ee5ng ma tr\u1eadn tr\u1ef1c quan ho\u1eb7c bi\u1ec3u \u0111\u1ed3 radar \u0111\u1ec3 th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 m\u1ea1nh y\u1ebfu c\u1ee7a t\u1eebng l\u1ef1c l\u01b0\u1ee3ng. \u0110i\u1ec1u n\u00e0y gi\u00fap nh\u00e0 \u0111\u1ea7u t\u01b0 quan s\u00e1t r\u1ee7i ro m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n<p><strong>B\u1ea3ng v\u00ed d\u1ee5 cho b\u1ea3n tr\u00ecnh b\u00e0y thuy\u1ebft ph\u1ee5c:<\/strong><\/p>\n<table style=\"min-width: 100px;\">\n<colgroup>\n<col style=\"min-width: 25px;\"\/>\n<col style=\"min-width: 25px;\"\/>\n<col style=\"min-width: 25px;\"\/>\n<col style=\"min-width: 25px;\"\/><\/colgroup>\n<tbody>\n<tr>\n<th colspan=\"1\" rowspan=\"1\">\n<p>L\u1ef1c l\u01b0\u1ee3ng<\/p>\n<\/th>\n<th colspan=\"1\" rowspan=\"1\">\n<p>M\u1ee9c \u0111\u1ed9 c\u01b0\u1eddng \u0111\u1ed9<\/p>\n<\/th>\n<th colspan=\"1\" rowspan=\"1\">\n<p>H\u1ec7 qu\u1ea3 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/p>\n<\/th>\n<th colspan=\"1\" rowspan=\"1\">\n<p>Ph\u1ea3n \u1ee9ng chi\u1ebfn l\u01b0\u1ee3c<\/p>\n<\/th>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Quy\u1ec1n l\u1ef1c nh\u00e0 cung c\u1ea5p<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Trung b\u00ecnh<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>\u00c1p l\u1ef1c bi\u00ean l\u1ee3i nhu\u1eadn \u0111\u1ed1i v\u1edbi nguy\u00ean li\u1ec7u th\u00f4<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>H\u1ee3p \u0111\u1ed3ng d\u00e0i h\u1ea1n v\u00e0 ngu\u1ed3n cung \u0111\u1ecba ph\u01b0\u01a1ng<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Quy\u1ec1n l\u1ef1c ng\u01b0\u1eddi mua<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Th\u1ea5p<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i cao<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>T\u00edch h\u1ee3p v\u00e0 k\u1ebft n\u1ed1i API<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>C\u1ea1nh tranh gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Cao<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>C\u1ea1nh tranh gi\u00e1 trong ph\u00e2n kh\u00fac c\u1ed1t l\u00f5i<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>T\u1eadp trung v\u00e0o ph\u00e2n kh\u00fac doanh nghi\u1ec7p cao c\u1ea5p<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Nguy c\u01a1 tham gia m\u1edbi<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Trung b\u00ecnh<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>C\u00e1c r\u00e0o c\u1ea3n quy \u0111\u1ecbnh t\u1ed3n t\u1ea1i<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>T\u0103ng t\u1ed1c th\u1eddi gian \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Nguy c\u01a1 thay th\u1ebf<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Th\u1ea5p<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>\u0110\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a nhi\u1ec7m v\u1ee5 ng\u0103n c\u1ea3n vi\u1ec7c thay th\u1ebf<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Nh\u1ea5n m\u1ea1nh l\u1ee3i \u00edch v\u1ec1 hi\u1ec7u qu\u1ea3<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Trang 3: Kho\u1ea3ng c\u00e1ch c\u1ea1nh tranh<\/h3>\n<p>D\u1ef1a tr\u00ean ph\u00e2n t\u00edch, n\u00eau r\u00f5 r\u00f5 r\u00e0ng kho\u1ea3ng c\u00e1ch c\u1ea1nh tranh. N\u1ebfu s\u1ee9c m\u1ea1nh c\u1ee7a nh\u00e0 cung c\u1ea5p th\u1ea5p, kho\u1ea3ng c\u00e1ch c\u1ea1nh tranh l\u00e0 hi\u1ec7u qu\u1ea3 chi ph\u00ed. N\u1ebfu s\u1ee9c m\u1ea1nh c\u1ee7a ng\u01b0\u1eddi mua th\u1ea5p, kho\u1ea3ng c\u00e1ch c\u1ea1nh tranh l\u00e0 s\u1ef1 g\u1eafn k\u1ebft.<\/p>\n<h3>Trang 4: Gi\u1ea3m thi\u1ec3u r\u1ee7i ro<\/h3>\n<p>V\u1edbi m\u1ed7i l\u1ef1c l\u01b0\u1ee3ng c\u00f3 c\u01b0\u1eddng \u0111\u1ed9 cao \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh, h\u00e3y th\u1ec3 hi\u1ec7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u r\u1ee7i ro. \u0110i\u1ec1u n\u00e0y bi\u1ebfn m\u1ed9t r\u1ee7i ro th\u00e0nh n\u0103ng l\u1ef1c qu\u1ea3n l\u00fd.<\/p>\n<h2>Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ea7n tr\u00e1nh \u26a0\ufe0f<\/h2>\n<p>Ngay c\u1ea3 v\u1edbi m\u1ed9t khung n\u1ec1n v\u1eefng ch\u1eafc, sai s\u00f3t trong th\u1ef1c hi\u1ec7n c\u00f3 th\u1ec3 l\u00e0m suy y\u1ebfu t\u00ednh tin c\u1eady. H\u00e3y tr\u00e1nh nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn n\u00e0y khi tr\u00ecnh b\u00e0y.<\/p>\n<ul>\n<li>\n<p><strong>Nh\u1eefng ph\u00e1t bi\u1ec3u chung:<\/strong>Tr\u00e1nh n\u00f3i r\u1eb1ng &#8216;c\u1ea1nh tranh cao&#8217;. X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee5 th\u1ec3 v\u00e0 l\u00fd do t\u1ea1i sao. T\u00ednh c\u1ee5 th\u1ec3 s\u1ebd t\u1ea1o d\u1ef1ng ni\u1ec1m tin.<\/p>\n<\/li>\n<li>\n<p><strong>B\u1ecf qua l\u1ef1a ch\u1ecdn &#8216;Kh\u00f4ng l\u00e0m g\u00ec c\u1ea3&#8217;:<\/strong>\u0110\u1ed1i th\u1ee7 l\u1edbn nh\u1ea5t th\u01b0\u1eddng l\u00e0 quy tr\u00ecnh th\u1ee7 c\u00f4ng hi\u1ec7n t\u1ea1i. H\u00e3y c\u00f4ng nh\u1eadn th\u1ef1c t\u1ebf n\u00e0y.<\/p>\n<\/li>\n<li>\n<p><strong>B\u1ecf qua r\u1ee7i ro trong chu\u1ed7i cung \u1ee9ng:<\/strong>Trong l\u0129nh v\u1ef1c thi\u1ebft b\u1ecb ph\u1ea7n c\u1ee9ng ho\u1eb7c logistics, s\u1ee9c m\u1ea1nh c\u1ee7a nh\u00e0 cung c\u1ea5p l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh. \u0110\u1eebng b\u1ecf qua \u0111i\u1ec1u n\u00e0y.<\/p>\n<\/li>\n<li>\n<p><strong>Ph\u00e2n t\u00edch t\u0129nh:<\/strong>Th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i. M\u1ed9t b\u1ea3n thuy\u1ebft tr\u00ecnh n\u00ean c\u00f4ng nh\u1eadn c\u00e1ch c\u00e1c l\u1ef1c l\u01b0\u1ee3ng n\u00e0y c\u00f3 th\u1ec3 thay \u0111\u1ed5i trong 3 \u0111\u1ebfn 5 n\u0103m t\u1edbi.<\/p>\n<\/li>\n<li>\n<p><strong>D\u1eef li\u1ec7u thi\u1ebfu b\u1ed1i c\u1ea3nh:<\/strong>Tr\u00ecnh b\u00e0y m\u1ed9t bi\u1ec3u \u0111\u1ed3 m\u00e0 kh\u00f4ng gi\u1ea3i th\u00edch \u00fd ngh\u0129a c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi l\u1ee3i nhu\u1eadn l\u00e0 c\u00f4ng s\u1ee9c ph\u00ed ph\u1ea1m.<\/p>\n<\/li>\n<\/ul>\n<h2>Ph\u00e2n t\u00edch s\u00e2u: \u00c1p d\u1ee5ng Khung ph\u00e2n t\u00edch v\u00e0o c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau \ud83c\udf0d<\/h2>\n<p>M\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a t\u1eebng l\u1ef1c l\u01b0\u1ee3ng thay \u0111\u1ed5i t\u00f9y theo ng\u00e0nh. \u0110i\u1ec1u ch\u1ec9nh ph\u00e2n t\u00edch ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng l\u0129nh v\u1ef1c s\u1ebd t\u0103ng t\u00ednh li\u00ean quan.<\/p>\n<h3>Ph\u1ea7n m\u1ec1m &amp; SaaS<\/h3>\n<ul>\n<li>\n<p><strong>Ng\u01b0\u1eddi tham gia m\u1edbi:<\/strong>Th\u01b0\u1eddng cao. Vi\u1ec7c ph\u00e1t tri\u1ec3n d\u1ec5 d\u00e0ng. T\u1eadp trung v\u00e0o hi\u1ec7u \u1ee9ng m\u1ea1ng l\u01b0\u1edbi.<\/p>\n<\/li>\n<li>\n<p><strong>S\u1ee9c m\u1ea1nh ng\u01b0\u1eddi mua:<\/strong>Th\u01b0\u1eddng cao. T\u1ef7 l\u1ec7 r\u1eddi b\u1ecf l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng.<\/p>\n<\/li>\n<li>\n<p><strong>Thay th\u1ebf:<\/strong>Cao. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 chuy\u1ec3n sang Excel ho\u1eb7c gi\u1ea5y b\u00fat.<\/p>\n<\/li>\n<\/ul>\n<h3>S\u1ea3n xu\u1ea5t &amp; Thi\u1ebft b\u1ecb ph\u1ea7n c\u1ee9ng<\/h3>\n<ul>\n<li>\n<p><strong>Nh\u00e0 cung c\u1ea5p:<\/strong>Th\u01b0\u1eddng cao. Thi\u1ebfu h\u1ee5t linh ki\u1ec7n l\u00e0 v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng.<\/p>\n<\/li>\n<li>\n<p><strong>Ng\u01b0\u1eddi tham gia m\u1edbi:<\/strong>Th\u1ea5p. T\u00ednh ch\u1ea5t c\u1ea7n v\u1ed1n l\u1edbn l\u00e0 r\u00e0o c\u1ea3n.<\/p>\n<\/li>\n<li>\n<p><strong>C\u1ea1nh tranh:<\/strong>Cao v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 t\u1ed1c \u0111\u1ed9 \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng.<\/p>\n<\/li>\n<\/ul>\n<h3>D\u1ecbch v\u1ee5 &amp; T\u01b0 v\u1ea5n<\/h3>\n<ul>\n<li>\n<p><strong>Nh\u00e0 cung c\u1ea5p:<\/strong>Th\u1ea5p (ngu\u1ed3n l\u1ef1c ch\u00ednh l\u00e0 nh\u00e2n t\u00e0i).<\/p>\n<\/li>\n<li>\n<p><strong>S\u1ee9c m\u1ea1nh ng\u01b0\u1eddi mua:<\/strong>Cao. M\u1ed1i quan h\u1ec7 th\u00fac \u0111\u1ea9y s\u1ef1 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<li>\n<p><strong>C\u1ea1nh tranh:<\/strong>Cao v\u1ec1 danh ti\u1ebfng v\u00e0 chuy\u00ean m\u00f4n.<\/p>\n<\/li>\n<\/ul>\n<h2>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch tr\u1ef1c quan \ud83d\uddc3\ufe0f<\/h2>\n<p>Tr\u1ef1c quan h\u00f3a n\u00ean h\u1ed7 tr\u1ee3 vi\u1ec7c hi\u1ec3u r\u00f5, ch\u1ee9 kh\u00f4ng l\u00e0m r\u1ed1i m\u1eaft. S\u1eed d\u1ee5ng c\u00e1c bi\u1ec3u \u0111\u1ed3 \u0111\u01a1n gi\u1ea3n, s\u1ea1ch s\u1ebd.<\/p>\n<ul>\n<li>\n<p><strong>Bi\u1ec3u \u0111\u1ed3 c\u1ed9t:<\/strong>So s\u00e1nh m\u1ee9c \u0111\u1ed9 m\u1ea1nh y\u1ebfu c\u1ee7a c\u00e1c l\u1ef1c l\u01b0\u1ee3ng trong ng\u00e0nh so v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p>\n<\/li>\n<li>\n<p><strong>B\u1ea3n \u0111\u1ed3 nhi\u1ec7t:<\/strong>M\u00e3 h\u00f3a m\u00e0u r\u1ee7i ro (\u0110\u1ecf = Cao, V\u00e0ng = Trung b\u00ecnh, Xanh = Th\u1ea5p).<\/p>\n<\/li>\n<li>\n<p><strong>S\u01a1 \u0111\u1ed3 lu\u1ed3ng:<\/strong>Hi\u1ec3n th\u1ecb c\u00e1ch gi\u00e1 tr\u1ecb ch\u1ea3y qua chu\u1ed7i cung \u1ee9ng v\u00e0 n\u01a1i b\u1ea1n thu h\u00fat n\u00f3.<\/p>\n<\/li>\n<li>\n<p><strong>Tr\u01b0\u1edbc\/Sau:<\/strong>Hi\u1ec3n th\u1ecb th\u1ecb tr\u01b0\u1eddng tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o tr\u01b0\u1edbc khi b\u1ea1n can thi\u1ec7p so v\u1edbi t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i.<\/p>\n<\/li>\n<\/ul>\n<p>Gi\u1eef v\u0103n b\u1ea3n t\u1ed1i thi\u1ec3u tr\u00ean slide. S\u1eed d\u1ee5ng ghi ch\u00fa ng\u01b0\u1eddi thuy\u1ebft tr\u00ecnh \u0111\u1ec3 l\u00e0m r\u00f5 c\u00e1c chi ti\u1ebft chi\u1ebfn l\u01b0\u1ee3c. Nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e1nh gi\u00e1 cao s\u1ef1 ng\u1eafn g\u1ecdn.<\/p>\n<h2>C\u00e2u h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp \ud83e\udd14<\/h2>\n<p>Tr\u01b0\u1edbc khi ho\u00e0n thi\u1ec7n b\u1ed9 slide, h\u00e3y t\u1ef1 \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n v\u1eefng ch\u1eafc.<\/p>\n<ul>\n<li>\n<p><strong>T\u00f4i \u0111\u00e3 n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng th\u1eadt ch\u01b0a?<\/strong>Ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ph\u00e2n t\u00edch s\u1ee9c m\u1ea1nh ng\u01b0\u1eddi mua kh\u00f4ng?<\/p>\n<\/li>\n<li>\n<p><strong>T\u00f4i \u0111\u00e3 n\u00f3i chuy\u1ec7n v\u1edbi nh\u00e0 cung c\u1ea5p ch\u01b0a?<\/strong>T\u00f4i c\u00f3 bi\u1ebft s\u1ee9c m\u1ea1nh \u0111\u1ecbnh gi\u00e1 c\u1ee7a h\u1ecd kh\u00f4ng?<\/p>\n<\/li>\n<li>\n<p><strong>Ph\u00f2ng th\u1ee7 c\u1ee7a t\u00f4i c\u00f3 th\u1eadt s\u1ef1 hi\u1ec7u qu\u1ea3 kh\u00f4ng?<\/strong>M\u1ed9t \u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 sao ch\u00e9p \u0111i\u1ec1u n\u00e0y trong v\u00f2ng s\u00e1u th\u00e1ng kh\u00f4ng?<\/p>\n<\/li>\n<li>\n<p><strong>Th\u1ecb tr\u01b0\u1eddng c\u00f3 \u0111ang t\u0103ng tr\u01b0\u1edfng kh\u00f4ng?<\/strong>N\u1ebfu th\u1ecb tr\u01b0\u1eddng \u0111ang thu h\u1eb9p, t\u1ea5t c\u1ea3 c\u00e1c l\u1ef1c \u0111\u1ec1u tr\u1edf n\u00ean hung h\u00e3n h\u01a1n.<\/p>\n<\/li>\n<li>\n<p><strong>T\u00f4i c\u00f3 \u0111ang th\u00e0nh th\u1eadt kh\u00f4ng?<\/strong>Nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e1nh gi\u00e1 cao s\u1ef1 minh b\u1ea1ch. Gi\u1ea5u \u0111i m\u1ed1i \u0111e d\u1ecda cao t\u1eeb s\u1ef1 gia nh\u1eadp m\u1edbi l\u00e0 r\u1ee7i ro.<\/p>\n<\/li>\n<\/ul>\n<h2>Suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng \ud83d\ude80<\/h2>\n<p>B\u1ed9 slide thuy\u1ebft tr\u00ecnh l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 th\u1ed1ng nh\u1ea5t. N\u00f3 gi\u00fap th\u1ed1ng nh\u1ea5t t\u1ea7m nh\u00ecn c\u1ee7a ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u1edbi \u0111\u00e1nh gi\u00e1 r\u1ee7i ro c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0. M\u00f4 h\u00ecnh N\u0103m L\u1ef1c c\u1ee7a Porter cung c\u1ea5p ng\u00f4n ng\u1eef c\u00f3 c\u1ea5u tr\u00fac cho s\u1ef1 th\u1ed1ng nh\u1ea5t n\u00e0y.<\/p>\n<p>B\u1eb1ng c\u00e1ch h\u1ec7 th\u1ed1ng h\u00f3a vi\u1ec7c x\u1eed l\u00fd t\u1eebng l\u1ef1c, b\u1ea1n ch\u1ee9ng minh r\u1eb1ng doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 l\u00e0 \u00fd t\u01b0\u1edfng hay, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t doanh nghi\u1ec7p kh\u1ea3 thi. B\u1ea1n cho th\u1ea5y m\u00ecnh \u0111\u00e3 b\u1ea3n \u0111\u1ed3 \u0111\u01b0\u1ee3c \u0111\u1ecba h\u00ecnh v\u00e0 chu\u1ea9n b\u1ecb cho nh\u1eefng ch\u01b0\u1edbng ng\u1ea1i. M\u1ee9c \u0111\u1ed9 chu\u1ea9n b\u1ecb n\u00e0y ph\u00e2n bi\u1ec7t c\u00e1c d\u1ef1 \u00e1n nghi\u00eam t\u00fac v\u1edbi nh\u1eefng d\u1ef1 \u00e1n mang t\u00ednh m\u1ea1o hi\u1ec3m.<\/p>\n<p>Nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng \u0111\u1ed9i ng\u0169 nh\u00ecn r\u00f5 th\u1ebf gi\u1edbi. Khi b\u1ea1n tr\u00ecnh b\u00e0y ph\u00e2n t\u00edch n\u00e0y m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 t\u1ef1 tin, b\u1ea1n m\u1eddi h\u1ecd tham gia v\u00e0o m\u1ed9t m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c d\u1ef1a tr\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft chung. Th\u1ecb tr\u01b0\u1eddng r\u1ea5t ph\u1ee9c t\u1ea1p. B\u00e0i thuy\u1ebft tr\u00ecnh c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3n \u00e1nh s\u1ef1 ph\u1ee9c t\u1ea1p \u0111\u00f3, ch\u1ee9 kh\u00f4ng n\u00ean \u0111\u01a1n gi\u1ea3n h\u00f3a n\u00f3 \u0111i.<\/p>\n<p>T\u1eadp trung v\u00e0o h\u1ec7 qu\u1ea3. \u0110\u1eebng ch\u1ec9 li\u1ec7t k\u00ea c\u00e1c l\u1ef1c. Gi\u1ea3i th\u00edch ch\u00fang c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi kinh t\u1ebf \u0111\u01a1n v\u1ecb, h\u00e0nh tr\u00ecnh t\u0103ng tr\u01b0\u1edfng v\u00e0 ti\u1ec1m n\u0103ng tho\u00e1i v\u1ed1n c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a quan h\u1ec7 v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0. \u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c qu\u1ea3n l\u00fd k\u1ef3 v\u1ecdng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ef1 b\u1ec1n b\u1ec9.<\/p>\n<p>\u0110\u1ea3m b\u1ea3o m\u1ed7i slide \u0111\u1ec1u g\u00f3p ph\u1ea7n v\u00e0o c\u00e2u chuy\u1ec7n. N\u1ebfu ph\u00e2n t\u00edch l\u1ef1c l\u01b0\u1ee3ng kh\u00f4ng d\u1eabn \u0111\u1ebfn nh\u1eadn \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, h\u00e3y lo\u1ea1i b\u1ecf n\u00f3. Gi\u1eef b\u1ed9 slide g\u1ecdn g\u00e0ng, li\u00ean quan v\u00e0 d\u1ef1a tr\u00ean th\u1ef1c t\u1ebf c\u1ea5u tr\u00fac ng\u00e0nh. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y t\u1ea1o n\u1ec1n t\u1ea3ng cho m\u1ed9t \u0111\u1ee3t huy \u0111\u1ed9ng v\u1ed1n th\u00e0nh c\u00f4ng.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, m\u1ee5c ti\u00eau l\u00e0 th\u1ec3 hi\u1ec7n r\u1eb1ng b\u1ea1n hi\u1ec3u tr\u00f2 ch\u01a1i tr\u01b0\u1edbc khi tham gia. M\u00f4 h\u00ecnh N\u0103m L\u1ef1c l\u00e0 b\u1ea3n \u0111\u1ed3. Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n l\u00e0 con \u0111\u01b0\u1eddng. Nh\u00e0 \u0111\u1ea7u t\u01b0 mu\u1ed1n th\u1ea5y c\u1ea3 hai.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e1nh gi\u00e1 nhi\u1ec1u h\u01a1n ch\u1ec9 m\u1ed9t s\u1ea3n ph\u1ea9m hay m\u1ed9t \u0111\u1ed9i ng\u0169. H\u1ecd xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng t\u00ednh to\u00e0n v\u1eb9n c\u1ea5u tr\u00fac c\u1ee7a ng\u00e0nh m\u00e0 m\u1ed9t&hellip;<\/p>\n","protected":false},"author":1,"featured_media":704,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"M\u00f4 h\u00ecnh N\u0103m L\u1ef1c c\u1ee7a Porter cho b\u1ed9 slide thuy\u1ebft tr\u00ecnh: H\u01b0\u1edbng d\u1eabn cho nh\u00e0 \u0111\u1ea7u t\u01b0","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch t\u00edch h\u1ee3p M\u00f4 h\u00ecnh N\u0103m L\u1ef1c c\u1ee7a Porter v\u00e0o b\u1ed9 slide thuy\u1ebft tr\u00ecnh c\u1ee7a b\u1ea1n. Th\u1ec3 hi\u1ec7n s\u1ef1 hi\u1ec3u bi\u1ebft th\u1ecb tr\u01b0\u1eddng v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0 b\u1eb1ng h\u01b0\u1edbng d\u1eabn ph\u00e2n t\u00edch to\u00e0n di\u1ec7n n\u00e0y.","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[40,47],"class_list":["post-703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-analysis","tag-academic","tag-five-forces-analysis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00f4 h\u00ecnh N\u0103m L\u1ef1c c\u1ee7a Porter cho b\u1ed9 slide thuy\u1ebft tr\u00ecnh: H\u01b0\u1edbng d\u1eabn cho nh\u00e0 \u0111\u1ea7u t\u01b0<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch t\u00edch h\u1ee3p M\u00f4 h\u00ecnh N\u0103m L\u1ef1c c\u1ee7a Porter v\u00e0o b\u1ed9 slide thuy\u1ebft tr\u00ecnh c\u1ee7a b\u1ea1n. 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