{"id":699,"date":"2026-03-28T01:56:25","date_gmt":"2026-03-28T01:56:25","guid":{"rendered":"https:\/\/www.visualize-ai.com\/vi\/how-to-write-porters-five-forces-mba-report\/"},"modified":"2026-03-28T01:56:25","modified_gmt":"2026-03-28T01:56:25","slug":"how-to-write-porters-five-forces-mba-report","status":"publish","type":"post","link":"https:\/\/www.visualize-ai.com\/vi\/how-to-write-porters-five-forces-mba-report\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 vi\u1ebft b\u00e1o c\u00e1o N\u0103m L\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter mang l\u1ea1i \u0111i\u1ec3m s\u1ed1 MBA cao nh\u1ea5t"},"content":{"rendered":"

Vi\u1ec7c tham gia ch\u01b0\u01a1ng tr\u00ecnh MBA mang l\u1ea1i m\u1ed9t lo\u1ea1t th\u00e1ch th\u1ee9c h\u1ecdc thu\u1eadt c\u1ee5 th\u1ec3. Trong s\u1ed1 nh\u1eefng b\u00e0i t\u1eadp ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p b\u1eb1ng khung l\u00fd thuy\u1ebft c\u1ee7a Michael Porter. M\u1ed9t b\u00e1o c\u00e1o th\u00f4ng th\u01b0\u1eddng th\u01b0\u1eddng kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t v\u00ec n\u00f3 ch\u1ec9 m\u00f4 t\u1ea3 c\u00e1c l\u1ef1c l\u01b0\u1ee3ng m\u00e0 kh\u00f4ng t\u1ed5ng h\u1ee3p t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ebfn l\u1ee3i nhu\u1eadn. \u0110\u1ec3 \u0111\u1ea1t \u0111i\u1ec3m cao, b\u1ea1n ph\u1ea3i th\u1ec3 hi\u1ec7n t\u01b0 duy ph\u1ea3n bi\u1ec7n, thu th\u1eadp d\u1eef li\u1ec7u nghi\u00eam ng\u1eb7t v\u00e0 nh\u1eefng h\u1ec7 qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng. H\u01b0\u1edbng d\u1eabn n\u00e0y n\u00eau r\u00f5 quy tr\u00ecnh ch\u00ednh x\u00e1c c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra m\u1ed9t ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter \u0111\u1ea1t \u0111i\u1ec3m cao. \ud83d\ude80<\/p>\n

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\"Hand-drawn<\/figure>\n<\/div>\n

Hi\u1ec3u r\u00f5 khung l\u00fd thuy\u1ebft tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u \ud83e\udde0<\/h2>\n

Nhi\u1ec1u sinh vi\u00ean coi N\u0103m L\u1ef1c l\u01b0\u1ee3ng nh\u01b0 m\u1ed9t danh s\u00e1ch ki\u1ec3m tra thay v\u00ec m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1ed9ng. M\u1ee5c ti\u00eau c\u1ee7a b\u00e0i t\u1eadp kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 li\u1ec7t k\u00ea c\u00e1c l\u1ef1c l\u01b0\u1ee3ng m\u00e0 c\u00f2n ph\u1ea3i gi\u1ea3i th\u00edch c\u00e1ch ch\u00fang t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn d\u00e0i h\u1ea1n c\u1ee7a m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p. C\u00e1c gi\u1ea3ng vi\u00ean t\u00ecm ki\u1ebfm b\u1eb1ng ch\u1ee9ng cho th\u1ea5y b\u1ea1n hi\u1ec3u r\u00f5 n\u1ec1n t\u1ea3ng kinh t\u1ebf c\u1ee7a l\u0129nh v\u1ef1c \u0111\u00f3.<\/p>\n

Tr\u01b0\u1edbc khi vi\u1ebft b\u1ea5t k\u1ef3 t\u1eeb n\u00e0o, h\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 ph\u1ea1m vi ng\u00e0nh c\u00f4ng nghi\u1ec7p. Li\u1ec7u \u0111\u00f3 c\u00f3 ph\u1ea3i l\u00e0 th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u v\u1ec1 xe \u0111i\u1ec7n, hay c\u1ee5 th\u1ec3 l\u00e0 chu\u1ed7i cung \u1ee9ng pin B\u1eafc M\u1ef9? M\u1ed9t ph\u1ea1m vi m\u01a1 h\u1ed3 d\u1eabn \u0111\u1ebfn ph\u00e2n t\u00edch m\u01a1 h\u1ed3. M\u1ed9t ph\u1ea1m vi ch\u00ednh x\u00e1c cho ph\u00e9p \u0111\u01b0a ra c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u c\u1ee5 th\u1ec3. Ng\u01b0\u1eddi ch\u1ea5m b\u00e0i th\u00edch s\u1ef1 c\u1ee5 th\u1ec3.<\/p>\n

    \n
  • X\u00e1c \u0111\u1ecbnh ranh gi\u1edbi:<\/strong>R\u00f5 r\u00e0ng n\u00eau r\u00f5 ranh gi\u1edbi \u0111\u1ecba l\u00fd v\u00e0 s\u1ea3n ph\u1ea9m.<\/li>\n
  • X\u00e1c \u0111\u1ecbnh khu v\u1ef1c l\u1ee3i nhu\u1eadn:<\/strong>Gi\u00e1 tr\u1ecb t\u1eadp trung \u1edf \u0111\u00e2u trong ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y?<\/li>\n
  • T\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ed9ng:<\/strong>C\u00e1c l\u1ef1c l\u01b0\u1ee3ng n\u00e0y \u0111ang thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o theo th\u1eddi gian?<\/li>\n<\/ul>\n

    Ch\u00ednh khung l\u00fd thuy\u1ebft bao g\u1ed3m n\u0103m l\u1ef1c l\u01b0\u1ee3ng ri\u00eang bi\u1ec7t. M\u1ed7i l\u1ef1c l\u01b0\u1ee3ng \u0111\u1ea1i di\u1ec7n cho m\u1ed9t ngu\u1ed3n \u00e1p l\u1ef1c c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p. Nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 m\u1ea1nh y\u1ebfu c\u1ee7a nh\u1eefng \u00e1p l\u1ef1c n\u00e0y. M\u1ee9c \u0111\u1ed9 m\u1ea1nh cao c\u00f3 ngh\u0129a l\u00e0 l\u1ee3i nhu\u1eadn ti\u1ec1m n\u0103ng th\u1ea5p. M\u1ee9c \u0111\u1ed9 y\u1ebfu cho th\u1ea5y c\u00f3 kho\u1ea3ng tr\u1ed1ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c. \u2696\ufe0f<\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh nghi\u00eam t\u00fac h\u1ecdc thu\u1eadt \ud83d\udcca<\/h2>\n

    \u0110i\u1ec3m s\u1ed1 cao ph\u1ee5 thu\u1ed9c r\u1ea5t l\u1edbn v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng ngu\u1ed3n d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n. Nh\u1eefng m\u00f4 t\u1ea3 d\u1ef1a tr\u00ean \u00fd ki\u1ebfn c\u00e1 nh\u00e2n ho\u1eb7c ki\u1ebfn th\u1ee9c chung s\u1ebd d\u1eabn \u0111\u1ebfn \u0111i\u1ec3m th\u1ea5p. B\u1ea1n c\u1ea7n d\u1eef li\u1ec7u s\u01a1 c\u1ea5p, b\u00e1o c\u00e1o ng\u00e0nh v\u00e0 b\u00e1o c\u00e1o t\u00e0i ch\u00ednh.<\/p>\n

    Thu th\u1eadp th\u00f4ng tin c\u1ee7a b\u1ea1n<\/h3>\n
      \n
    • B\u00e1o c\u00e1o t\u00e0i ch\u00ednh:<\/strong>Xem x\u00e9t h\u1ed3 s\u01a1 10-K c\u1ee7a c\u00e1c c\u00f4ng ty l\u1edbn \u0111\u1ec3 hi\u1ec3u c\u1ea5u tr\u00fac chi ph\u00ed v\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn.<\/li>\n
    • B\u00e1o c\u00e1o ng\u00e0nh:<\/strong>T\u00ecm ki\u1ebfm d\u1eef li\u1ec7u t\u1eeb c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng uy t\u00edn v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng.<\/li>\n
    • H\u1ed3 s\u01a1 ph\u00e1p l\u00fd:<\/strong>Ki\u1ec3m tra c\u01a1 s\u1edf d\u1eef li\u1ec7u ch\u00ednh ph\u1ee7 v\u1ec1 r\u00e0o c\u1ea3n c\u1ea5p ph\u00e9p ho\u1eb7c c\u00e1c v\u1ee5 \u00e1n ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n.<\/li>\n
    • B\u1ea3n tr\u00ecnh b\u00e0y c\u00f4ng ty:<\/strong>C\u00e1c b\u1ea3n tr\u00ecnh b\u00e0y cho nh\u00e0 \u0111\u1ea7u t\u01b0 th\u01b0\u1eddng ti\u1ebft l\u1ed9 c\u00e1c \u01b0u ti\u00ean chi\u1ebfn l\u01b0\u1ee3c v\u00e0 nh\u1eefng lo ng\u1ea1i c\u1ea1nh tranh.<\/li>\n<\/ul>\n

      Tr\u00e1nh d\u1ef1a v\u00e0o c\u00e1c b\u00e0i b\u00e1o tin t\u1ee9c \u0111\u1ec3 l\u1ea5y d\u1eef li\u1ec7u c\u1ed1t l\u00f5i. Tin t\u1ee9c cung c\u1ea5p b\u1ed1i c\u1ea3nh, nh\u01b0ng b\u00e1o c\u00e1o t\u00e0i ch\u00ednh cung c\u1ea5p c\u00e1c con s\u1ed1 c\u1ee5 th\u1ec3 c\u1ea7n thi\u1ebft cho ph\u00e2n t\u00edch v\u1eefng ch\u1eafc. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y d\u1eef li\u1ec7u c\u1ee5 th\u1ec3 cho m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng, h\u00e3y th\u1eeba nh\u1eadn h\u1ea1n ch\u1ebf \u0111\u00f3. S\u1ef1 minh b\u1ea1ch v\u1ec1 kho\u1ea3ng tr\u1ed1ng d\u1eef li\u1ec7u th\u1ec3 hi\u1ec7n s\u1ef1 tr\u01b0\u1edfng th\u00e0nh.<\/p>\n

      Ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng m\u1ed9t c\u00e1ch chi ti\u1ebft \ud83d\udd0d<\/h2>\n

      M\u1ed7i l\u1ef1c l\u01b0\u1ee3ng \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ri\u00eang bi\u1ec7t trong ph\u00e2n t\u00edch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft nh\u1eefng g\u00ec c\u1ea7n t\u00ecm trong t\u1eebng nh\u00f3m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o bao qu\u00e1t to\u00e0n di\u1ec7n.<\/p>\n

      1. Nguy c\u01a1 th\u00e2m nh\u1eadp c\u1ee7a \u0111\u1ed1i th\u1ee7 m\u1edbi \ud83d\udeaa<\/h3>\n

      L\u1ef1c l\u01b0\u1ee3ng n\u00e0y \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 d\u1ec5 d\u00e0ng \u0111\u1ec3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng. N\u1ebfu vi\u1ec7c th\u00e2m nh\u1eadp d\u1ec5 d\u00e0ng, c\u00e1c doanh nghi\u1ec7p hi\u1ec7n h\u1eefu s\u1ebd ph\u1ea3i ch\u1ecbu \u00e1p l\u1ef1c li\u00ean t\u1ee5c gi\u1ea3m gi\u00e1. N\u1ebfu vi\u1ec7c th\u00e2m nh\u1eadp kh\u00f3 kh\u0103n, c\u00e1c doanh nghi\u1ec7p hi\u1ec7n h\u1eefu s\u1ebd h\u01b0\u1edfng l\u1ee3i t\u1eeb bi\u00ean l\u1ee3i nhu\u1eadn cao h\u01a1n.<\/p>\n

      Khi ph\u00e2n t\u00edch l\u1ef1c l\u01b0\u1ee3ng n\u00e0y, h\u00e3y xem x\u00e9t c\u00e1c r\u00e0o c\u1ea3n sau:<\/p>\n

        \n
      • Y\u00eau c\u1ea7u v\u1ed1n:<\/strong> S\u1ed1 ti\u1ec1n c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng l\u00e0 bao nhi\u00eau?<\/li>\n
      • R\u00e0o c\u1ea3n ph\u00e1p l\u00fd:<\/strong> C\u00f3 c\u1ea7n gi\u1ea5y ph\u00e9p ho\u1eb7c gi\u1ea5y ph\u00e9p n\u00e0o kh\u00f4ng?<\/li>\n
      • Ti\u1ebfp c\u1eadn ph\u00e2n ph\u1ed1i:<\/strong> C\u00e1c b\u00ean tham gia m\u1edbi c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng kh\u00f4ng?<\/li>\n
      • C\u00f4ng ngh\u1ec7 \u0111\u1eb7c h\u1eefu:<\/strong> C\u00f3 b\u1eb1ng s\u00e1ng ch\u1ebf b\u1ea3o v\u1ec7 c\u00e1c quy tr\u00ecnh then ch\u1ed1t kh\u00f4ng?<\/li>\n
      • Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i:<\/strong> Kh\u00f3 kh\u0103n \u0111\u1ebfn m\u1ee9c n\u00e0o \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng khi chuy\u1ec3n sang nh\u00e0 cung c\u1ea5p m\u1edbi?<\/li>\n<\/ul>\n

        \u0110\u1ed1i v\u1edbi b\u00e1o c\u00e1o MBA, \u0111\u1eebng ch\u1ec9 li\u1ec7t k\u00ea nh\u1eefng r\u00e0o c\u1ea3n n\u00e0y. H\u00e3y gi\u1ea3i th\u00edch m\u1ee9c \u0111\u1ed9 nghi\u00eam tr\u1ecdng c\u1ee7a ch\u00fang. V\u00ed d\u1ee5, nhu c\u1ea7u v\u1ed1n l\u00e0 1 tri\u1ec7u \u0111\u00f4 la M\u1ef9 hay 1 t\u1ef7 \u0111\u00f4 la M\u1ef9? M\u1ed9t thay \u0111\u1ed5i v\u1ec1 quy \u0111\u1ecbnh trong n\u0103m v\u1eeba qua c\u00f3 l\u00e0m cho vi\u1ec7c gia nh\u1eadp d\u1ec5 h\u01a1n hay kh\u00f3 h\u01a1n? Vi\u1ec7c \u0111\u1ecbnh l\u01b0\u1ee3ng s\u1ee9c m\u1ea1nh c\u1ee7a r\u00e0o c\u1ea3n l\u00e0 \u0111i\u1ec1u then ch\u1ed1t.<\/p>\n

        2. Quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p \ud83d\udcb0<\/h3>\n

        Nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch t\u0103ng gi\u00e1 ho\u1eb7c gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng. Quy\u1ec1n l\u1ef1c cao khi s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 cung c\u1ea5p \u00edt, ho\u1eb7c khi s\u1ea3n ph\u1ea9m h\u1ecd cung c\u1ea5p l\u00e0 \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

        \u0110\u00e1nh gi\u00e1 quy\u1ec1n l\u1ef1c c\u1ee7a nh\u00e0 cung c\u1ea5p b\u1eb1ng c\u00e1c ti\u00eau ch\u00ed sau:<\/p>\n

          \n
        • S\u1ef1 t\u1eadp trung:<\/strong> Th\u1ecb tr\u01b0\u1eddng cung c\u1ea5p b\u1ecb ph\u00e2n m\u1ea3nh hay c\u00f3 t\u00ednh \u0111\u1ed9c quy\u1ec1n?<\/li>\n
        • S\u1ef1 kh\u00e1c bi\u1ec7t:<\/strong> \u0110\u1ea7u v\u00e0o c\u00f3 \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a hay chuy\u00ean bi\u1ec7t h\u00f3a?<\/li>\n
        • Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i:<\/strong> Vi\u1ec7c thay \u0111\u1ed5i nh\u00e0 cung c\u1ea5p t\u1ed1n bao nhi\u00eau chi ph\u00ed?<\/li>\n
        • T\u00edch h\u1ee3p ng\u01b0\u1ee3c:<\/strong> C\u00e1c nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 t\u1ef1 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng kh\u00f4ng?<\/li>\n<\/ul>\n

          C\u00e2n nh\u1eafc m\u1ed1i quan h\u1ec7 gi\u1eefa nh\u00e0 cung c\u1ea5p v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p. N\u1ebfu ng\u00e0nh c\u00f4ng nghi\u1ec7p nh\u00e0 cung c\u1ea5p c\u00f3 l\u1ee3i nhu\u1eadn cao h\u01a1n ng\u00e0nh m\u1ee5c ti\u00eau, h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng n\u1eafm gi\u1eef quy\u1ec1n l\u1ef1c l\u1edbn. \u0110\u1ed9ng l\u1ef1c n\u00e0y th\u01b0\u1eddng chi ph\u1ed1i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cho to\u00e0n b\u1ed9 ng\u00e0nh.<\/p>\n

          3. Quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua \ud83d\udc65<\/h3>\n

          Ng\u01b0\u1eddi mua l\u00e0m gi\u1ea3m gi\u00e1 c\u1ea3 khi h\u1ecd c\u00f3 l\u1ee3i th\u1ebf. Quy\u1ec1n l\u1ef1c l\u1edbn c\u1ee7a ng\u01b0\u1eddi mua l\u00e0m hao m\u00f2n bi\u00ean l\u1ee3i nhu\u1eadn. L\u1ef1c l\u01b0\u1ee3ng n\u00e0y kh\u00e1c bi\u1ec7t v\u1edbi m\u1ed1i \u0111e d\u1ecda t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp; n\u00f3 t\u1eadp trung v\u00e0o c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n

          C\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh c\u1ee7a quy\u1ec1n l\u1ef1c ng\u01b0\u1eddi mua bao g\u1ed3m:<\/p>\n

            \n
          • S\u1ef1 t\u1eadp trung c\u1ee7a ng\u01b0\u1eddi mua:<\/strong> C\u00f3 \u00edt kh\u00e1ch h\u00e0ng l\u1edbn hay nhi\u1ec1u kh\u00e1ch h\u00e0ng nh\u1ecf?<\/li>\n
          • Kh\u1ed1i l\u01b0\u1ee3ng mua h\u00e0ng:<\/strong> Ng\u01b0\u1eddi mua c\u00f3 mua m\u1ed9t t\u1ef7 l\u1ec7 l\u1edbn s\u1ea3n l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi b\u00e1n kh\u00f4ng?<\/li>\n
          • Nh\u1ea1y c\u1ea3m v\u1edbi gi\u00e1 c\u1ea3:<\/strong>Nh\u00e2n t\u1ed1 c\u1ea7u ph\u1ea3n \u1ee9ng nh\u01b0 th\u1ebf n\u00e0o tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i gi\u00e1?<\/li>\n
          • Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u00f4ng tin:<\/strong>Ng\u01b0\u1eddi mua c\u00f3 hi\u1ec3u r\u00f5 chi ph\u00ed v\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf hay kh\u00f4ng?<\/li>\n
          • Nguy c\u01a1 t\u00edch h\u1ee3p ng\u01b0\u1ee3c:<\/strong>Ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 t\u1ef1 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m n\u00e0y kh\u00f4ng?<\/li>\n<\/ul>\n

            Trong b\u1ed1i c\u1ea3nh B2B, s\u1ee9c m\u1ea1nh ng\u01b0\u1eddi mua th\u01b0\u1eddng l\u00e0 y\u1ebfu t\u1ed1 chi ph\u1ed1i. Trong b\u1ed1i c\u1ea3nh B2C, \u0111i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i. Ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n ph\u1ea3i ph\u1ea3n \u00e1nh m\u00f4 h\u00ecnh kinh doanh c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c c\u00f4ng ty b\u1ea1n \u0111ang nghi\u00ean c\u1ee9u.<\/p>\n

            4. Nguy c\u01a1 thay th\u1ebf \ud83d\udd04<\/h3>\n

            C\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb c\u00e1c ng\u00e0nh kh\u00e1c nhau nh\u01b0ng \u0111\u00e1p \u1ee9ng c\u00f9ng m\u1ed9t nhu c\u1ea7u. Y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1eb7t gi\u1edbi h\u1ea1n tr\u00ean cho gi\u00e1 c\u1ea3. N\u1ebfu gi\u00e1 t\u0103ng qu\u00e1 cao, kh\u00e1ch h\u00e0ng s\u1ebd chuy\u1ec3n sang l\u1ef1a ch\u1ecdn thay th\u1ebf.<\/p>\n

            H\u00e3y t\u00ecm nh\u1eefng d\u1ea5u hi\u1ec7u c\u1ea3nh b\u00e1o v\u1ec1 r\u1ee7i ro thay th\u1ebf:<\/p>\n

              \n
            • T\u1ef7 l\u1ec7 gi\u00e1 – hi\u1ec7u su\u1ea5t t\u01b0\u01a1ng \u0111\u1ed1i:<\/strong>S\u1ea3n ph\u1ea9m thay th\u1ebf c\u00f3 r\u1ebb h\u01a1n hay t\u1ed1t h\u01a1n kh\u00f4ng?<\/li>\n
            • Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i:<\/strong>Vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp nh\u1eadn s\u1ea3n ph\u1ea9m thay th\u1ebf c\u00f3 kh\u00f3 kh\u0103n kh\u00f4ng?<\/li>\n
            • M\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn xu h\u01b0\u1edbng:<\/strong>S\u1ea3n ph\u1ea9m thay th\u1ebf c\u00f3 \u0111ang t\u0103ng th\u1ecb ph\u1ea7n kh\u00f4ng?<\/li>\n
            • Gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c:<\/strong>Kh\u00e1ch h\u00e0ng c\u00f3 xem s\u1ea3n ph\u1ea9m thay th\u1ebf l\u00e0 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kh\u00f4ng?<\/li>\n<\/ul>\n

              M\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00e0 b\u1ecf qua c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf \u0111\u1ebfn t\u1eeb b\u00ean ngo\u00e0i ng\u00e0nh. V\u00ed d\u1ee5, m\u1ed9t c\u1eeda h\u00e0ng cho thu\u00ea video ph\u1ea3i c\u00e2n nh\u1eafc c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn, ch\u1ee9 kh\u00f4ng ch\u1ec9 nh\u1eefng c\u1eeda h\u00e0ng cho thu\u00ea kh\u00e1c. M\u1edf r\u1ed9ng t\u1ea7m nh\u00ecn s\u1ebd gi\u00fap b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c b\u1ee9c tranh c\u1ea1nh tranh th\u1ef1c s\u1ef1.<\/p>\n

              5. C\u1ea1nh tranh gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n c\u00f3 \u2694\ufe0f<\/h3>\n

              Y\u1ebfu t\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 c\u0103ng th\u1eb3ng trong c\u1ea1nh tranh. C\u1ea1nh tranh gay g\u1eaft d\u1eabn \u0111\u1ebfn chi\u1ebfn tranh gi\u00e1, c\u00e1c cu\u1ed9c chi\u1ebfn qu\u1ea3ng c\u00e1o v\u00e0 ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi. \u0110\u00e2y th\u01b0\u1eddng l\u00e0 y\u1ebfu t\u1ed1 d\u1ec5 nh\u1eadn th\u1ea5y nh\u1ea5t.<\/p>\n

              C\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y c\u1ea1nh tranh bao g\u1ed3m:<\/p>\n

                \n
              • S\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i th\u1ee7:<\/strong>C\u00f3 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 hay \u00edt \u0111\u1ed1i th\u1ee7?<\/li>\n
              • T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh:<\/strong>Th\u1ecb tr\u01b0\u1eddng \u0111ang t\u0103ng tr\u01b0\u1edfng hay tr\u00ec tr\u1ec7?<\/li>\n
              • Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh:<\/strong>C\u00f3 chi ph\u00ed overhead cao th\u00fac \u0111\u1ea9y doanh s\u1ed1 kh\u00f4ng?<\/li>\n
              • S\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m:<\/strong>S\u1ea3n ph\u1ea9m c\u00f3 b\u1ecb \u0111\u1ed3ng nh\u1ea5t h\u00f3a hay mang t\u00ednh \u0111\u1ed9c \u0111\u00e1o?<\/li>\n
              • R\u00e0o c\u1ea3n r\u1eddi b\u1ecf th\u1ecb tr\u01b0\u1eddng:<\/strong>Li\u1ec7u c\u00f3 kh\u00f3 r\u1eddi kh\u1ecfi ng\u00e0nh n\u1ebfu n\u00f3 th\u1ea5t b\u1ea1i kh\u00f4ng?<\/li>\n<\/ul>\n

                Khi t\u0103ng tr\u01b0\u1edfng ch\u1eadm l\u1ea1i, c\u1ea1nh tranh gia t\u0103ng. C\u00e1c c\u00f4ng ty chi\u1ebfn \u0111\u1ea5u \u0111\u1ec3 gi\u00e0nh th\u1ecb ph\u1ea7n thay v\u00ec kh\u00e1ch h\u00e0ng m\u1edbi. B\u00e1o c\u00e1o c\u1ee7a b\u1ea1n n\u00ean nh\u1ea5n m\u1ea1nh ng\u00e0nh \u0111ang \u1edf giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng hay giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh, v\u00ec \u0111i\u1ec1u n\u00e0y quy\u1ebft \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh.<\/p>\n

                X\u00e2y d\u1ef1ng ph\u00e2n t\u00edch \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a \ud83d\udcdd<\/h2>\n

                Sau khi ph\u00e2n t\u00edch t\u1eebng l\u1ef1c l\u01b0\u1ee3ng, b\u1ea1n ph\u1ea3i s\u1eafp x\u1ebfp b\u00e1o c\u00e1o m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd. M\u1ed9t t\u00e0i li\u1ec7u h\u1ed7n lo\u1ea1n s\u1ebd m\u1ea5t \u0111i\u1ec3m d\u00f9 ch\u1ea5t l\u01b0\u1ee3ng nghi\u00ean c\u1ee9u c\u00f3 cao \u0111\u1ebfn \u0111\u00e2u. H\u00e3y s\u1eed d\u1ee5ng c\u1ea5u tr\u00fac sau \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn vi\u1ec7c vi\u1ebft c\u1ee7a b\u1ea1n.<\/p>\n

                1. T\u00f3m t\u1eaft c\u1ea5p cao<\/h3>\n

                Vi\u1ebft ph\u1ea7n n\u00e0y cu\u1ed1i c\u00f9ng. N\u00f3 n\u00ean t\u00f3m t\u1eaft k\u1ebft qu\u1ea3 c\u1ee7a t\u1eebng l\u1ef1c l\u01b0\u1ee3ng v\u00e0 k\u1ebft lu\u1eadn t\u1ed5ng th\u1ec3 v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a ng\u00e0nh. Gi\u1eef cho ng\u1eafn g\u1ecdn. C\u00e1c gi\u1ea3ng vi\u00ean th\u01b0\u1eddng \u0111\u1ecdc ph\u1ea7n n\u00e0y tr\u01b0\u1edbc ti\u00ean.<\/p>\n

                2. Ph\u01b0\u01a1ng ph\u00e1p v\u00e0 ph\u1ea1m vi<\/h3>\n

                Gi\u1ea3i th\u00edch c\u00e1ch b\u1ea1n \u0111\u1ecbnh ngh\u0129a ng\u00e0nh v\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u b\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng. \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean \u0111\u1ed9 tin c\u1eady. N\u00eau r\u00f5 b\u1ea5t k\u1ef3 h\u1ea1n ch\u1ebf n\u00e0o trong vi\u1ec7c truy c\u1eadp d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

                3. Ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng<\/h3>\n

                Tr\u00ecnh b\u00e0y t\u1eebng l\u1ef1c l\u01b0\u1ee3ng trong m\u1ed9t ph\u1ea7n ri\u00eang bi\u1ec7t. S\u1eed d\u1ee5ng \u0111\u1ecbnh d\u1ea1ng nh\u1ea5t qu\u00e1n cho m\u1ed7i ph\u1ea7n. B\u1eaft \u0111\u1ea7u b\u1eb1ng nh\u1eadn \u0111\u1ecbnh v\u1ec1 m\u1ee9c \u0111\u1ed9 m\u1ea1nh y\u1ebfu (Cao, Trung b\u00ecnh, Th\u1ea5p), sau \u0111\u00f3 l\u00e0 b\u1eb1ng ch\u1ee9ng.<\/p>\n

                4. T\u1ed5ng h\u1ee3p v\u00e0 h\u1ec7 qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n

                \u0110\u00e2y l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t khi ch\u1ea5m \u0111i\u1ec3m. \u0110\u1eebng ch\u1ec9 li\u1ec7t k\u00ea c\u00e1c l\u1ef1c l\u01b0\u1ee3ng. Gi\u1ea3i th\u00edch ch\u00fang c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c. N\u1ebfu c\u1ea1nh tranh cao v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a nh\u00e0 cung c\u1ea5p cao, ng\u00e0nh s\u1ebd kh\u00f4ng h\u1ea5p d\u1eabn. N\u1ebfu b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c c\u00e1ch gi\u1ea3m nh\u1eb9 nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng n\u00e0y, \u0111\u00f3 ch\u00ednh l\u00e0 m\u1ed9t nh\u1eadn \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

                Tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \ud83d\udcc8<\/h2>\n

                C\u00e1c b\u00e1o c\u00e1o qu\u00e1 nhi\u1ec1u ch\u1eef kh\u00f3 \u0111\u1ecdc nhanh. C\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c quan gi\u00fap gi\u1ea3ng vi\u00ean n\u1eafm b\u1eaft l\u1eadp lu\u1eadn c\u1ee7a b\u1ea1n nhanh ch\u00f3ng. S\u1eed d\u1ee5ng s\u01a1 \u0111\u1ed3 v\u00e0 b\u1ea3ng \u0111\u1ec3 t\u00f3m t\u1eaft c\u00e1c m\u1ed1i quan h\u1ec7 ph\u1ee9c t\u1ea1p.<\/p>\n

                H\u00e3y c\u00e2n nh\u1eafc t\u1ea1o m\u1ed9t s\u01a1 \u0111\u1ed3 l\u1ef1c l\u01b0\u1ee3ng. Bi\u1ec3u di\u1ec5n tr\u1ef1c quan n\u00e0y cho th\u1ea5y h\u01b0\u1edbng v\u00e0 m\u1ee9c \u0111\u1ed9 m\u1ea1nh y\u1ebfu c\u1ee7a t\u1eebng \u00e1p l\u1ef1c. M\u0169i t\u00ean ch\u1ec9 v\u00e0o trong cho th\u1ea5y \u00e1p l\u1ef1c l\u00ean l\u1ee3i nhu\u1eadn. M\u0169i t\u00ean ch\u1ec9 ra ngo\u00e0i cho th\u1ea5y s\u1ef1 \u1ed5n \u0111\u1ecbnh.<\/p>\n

                D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u1ea5u tr\u00fac b\u1ea3ng b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00f3m t\u1eaft m\u1ee9c \u0111\u1ed9 m\u1ea1nh y\u1ebfu c\u1ee7a t\u1eebng l\u1ef1c l\u01b0\u1ee3ng. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n s\u1eafp x\u1ebfp suy ngh\u0129 tr\u01b0\u1edbc khi vi\u1ebft ph\u1ea7n k\u1ec3 chuy\u1ec7n.<\/p>\n\n\n\n\n\n\n\n\n\n
                L\u1ef1c l\u01b0\u1ee3ng<\/th>\nM\u1ee9c \u0111\u1ed9 m\u1ea1nh y\u1ebfu<\/th>\nY\u1ebfu t\u1ed1 ch\u00ednh<\/th>\nT\u00e1c \u0111\u1ed9ng \u0111\u1ebfn l\u1ee3i nhu\u1eadn<\/th>\n<\/tr>\n<\/thead>\n
                Nguy c\u01a1 th\u00e2m nh\u1eadp m\u1edbi<\/td>\nCao<\/td>\nY\u00eau c\u1ea7u v\u1ed1n th\u1ea5p<\/td>\nL\u00e0m gi\u1ea3m<\/td>\n<\/tr>\n
                S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p<\/td>\nTrung b\u00ecnh<\/td>\nChi ph\u00ed chuy\u1ec3n \u0111\u1ed5i cao<\/td>\nTrung l\u1eadp<\/td>\n<\/tr>\n
                S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua<\/td>\nCao<\/td>\nNh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1<\/td>\nL\u00e0m gi\u1ea3m<\/td>\n<\/tr>\n
                Nguy c\u01a1 thay th\u1ebf<\/td>\nTh\u1ea5p<\/td>\nPh\u00e2n bi\u1ec7t cao<\/td>\nT\u1ed1i thi\u1ec3u<\/td>\n<\/tr>\n
                C\u1ea1nh tranh gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7<\/td>\nTrung b\u00ecnh<\/td>\nT\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng ch\u1eadm<\/td>\nTrung b\u00ecnh<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                \u0110\u1ea3m b\u1ea3o c\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c quan c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ghi nh\u00e3n r\u00f5 r\u00e0ng. M\u1ed9t bi\u1ec3u \u0111\u1ed3 kh\u00f4ng c\u00f3 ti\u00eau \u0111\u1ec1 ho\u1eb7c nh\u00e3n tr\u1ee5c s\u1ebd g\u00e2y nh\u1ea7m l\u1eabn. S\u1eed d\u1ee5ng \u0111\u1ecbnh d\u1ea1ng nh\u1ea5t qu\u00e1n cho t\u1ea5t c\u1ea3 b\u1ea3ng v\u00e0 bi\u1ec3u \u0111\u1ed3.<\/p>\n

                Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00e0m gi\u1ea3m \u0111i\u1ec3m \u26a0\ufe0f<\/h2>\n

                Ngay c\u1ea3 nh\u1eefng b\u00e1o c\u00e1o \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng c\u0169ng c\u00f3 th\u1ec3 m\u1ea5t \u0111i\u1ec3m do nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn. Tr\u00e1nh nh\u1eefng sai l\u1ea7m n\u00e0y \u0111\u1ec3 b\u1ea3o v\u1ec7 \u0111i\u1ec3m s\u1ed1 c\u1ee7a b\u1ea1n.<\/p>\n

                  \n
                • Nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng g\u00e2y nh\u1ea7m l\u1eabn:<\/strong> \u0110\u1eebng nh\u1ea7m l\u1eabn nguy c\u01a1 thay th\u1ebf v\u1edbi nguy c\u01a1 gia nh\u1eadp m\u1edbi. C\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf \u0111\u1ebfn t\u1eeb c\u00e1c ng\u00e0nh kh\u00e1c nhau; c\u00e1c \u0111\u1ed1i th\u1ee7 gia nh\u1eadp \u0111\u1ebfn t\u1eeb c\u00f9ng m\u1ed9t ng\u00e0nh.<\/li>\n
                • Thi\u1ebfu b\u1eb1ng ch\u1ee9ng:<\/strong> N\u00eau r\u1eb1ng m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng l\u00e0 \u201ccao\u201d nh\u01b0ng kh\u00f4ng cung c\u1ea5p d\u1eef li\u1ec7u n\u00e0o \u0111\u1ec3 h\u1ed7 tr\u1ee3. M\u1ed7i tuy\u00ean b\u1ed1 \u0111\u1ec1u c\u1ea7n c\u00f3 b\u1eb1ng ch\u1ee9ng.<\/li>\n
                • Ph\u00e2n t\u00edch t\u0129nh:<\/strong> Th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i. \u0110\u1eebng coi c\u00e1c l\u1ef1c l\u01b0\u1ee3ng l\u00e0 v\u0129nh vi\u1ec5n. H\u00e3y th\u1ea3o lu\u1eadn v\u1ec1 xu h\u01b0\u1edbng v\u00e0 nh\u1eefng thay \u0111\u1ed5i trong t\u01b0\u01a1ng lai.<\/li>\n
                • B\u1ecf qua k\u1ebft lu\u1eadn:<\/strong> N\u1ebfu ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00f4ng h\u1ea5p d\u1eabn, doanh nghi\u1ec7p n\u00ean l\u00e0m g\u00ec? M\u1ed9t b\u00e1o c\u00e1o chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3i \u0111\u01b0a ra c\u00e1c khuy\u1ebfn ngh\u1ecb ho\u1eb7c nh\u1eadn \u0111\u1ecbnh.<\/li>\n
                • Ng\u00f4n ng\u1eef chung chung:<\/strong> Tr\u00e1nh c\u00e1c c\u1ee5m t\u1eeb m\u01a1 h\u1ed3. H\u00e3y c\u1ee5 th\u1ec3 v\u1ec1 bi\u00ean l\u1ee3i nhu\u1eadn, th\u1ecb ph\u1ea7n v\u00e0 t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng.<\/li>\n<\/ul>\n

                  Tinh ch\u1ec9nh v\u0103n phong c\u1ee7a b\u1ea1n \u0111\u1ec3 r\u00f5 r\u00e0ng v\u00e0 c\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c \u270d\ufe0f<\/h2>\n

                  Gi\u1ecdng v\u0103n c\u1ee7a b\u00e1o c\u00e1o c\u1ee7a b\u1ea1n n\u00ean chuy\u00ean nghi\u1ec7p v\u00e0 kh\u00e1ch quan. Tr\u00e1nh ng\u00f4n ng\u1eef c\u1ea3m x\u00fac. \u0110\u1ec3 d\u1eef li\u1ec7u n\u00f3i thay cho b\u1ea1n. S\u1eed d\u1ee5ng th\u1ec3 ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec3 c\u1ee7ng c\u1ed1 c\u00e2u v\u0103n. Th\u1ec3 b\u1ecb \u0111\u1ed9ng c\u00f3 th\u1ec3 khi\u1ebfn ph\u00e2n t\u00edch tr\u1edf n\u00ean xa c\u00e1ch.<\/p>\n

                  Ki\u1ec3m tra ng\u1eef ph\u00e1p v\u00e0 ch\u00ednh t\u1ea3 c\u1ee7a b\u1ea1n. Nh\u1eefng l\u1ed7i trong t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p cho th\u1ea5y s\u1ef1 thi\u1ebfu ch\u00fa \u00fd \u0111\u1ebfn chi ti\u1ebft. \u0110\u1ecdc l\u1ea1i nhi\u1ec1u l\u1ea7n. \u0110\u1ecdc to v\u0103n b\u1ea3n \u0111\u1ec3 ph\u00e1t hi\u1ec7n nh\u1eefng c\u00e1ch di\u1ec5n \u0111\u1ea1t kh\u00f3 hi\u1ec3u. \u0110\u1ea3m b\u1ea3o c\u00e1c chuy\u1ec3n ti\u1ebfp gi\u1eefa c\u00e1c ph\u1ea7n l\u00e0 tr\u00f4i ch\u1ea3y.<\/p>\n

                  S\u1eed d\u1ee5ng c\u00e1c v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 \u0111\u1ec3 minh h\u1ecda c\u00e1c kh\u00e1i ni\u1ec7m tr\u1eebu t\u01b0\u1ee3ng. N\u1ebfu b\u1ea1n th\u1ea3o lu\u1eadn v\u1ec1 chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i, h\u00e3y n\u00eau m\u1ed9t t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 m\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi chi ph\u00ed khi chuy\u1ec3n \u0111\u1ed5i. Nh\u1eefng v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 gi\u00fap ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u1ea5n t\u01b0\u1ee3ng.<\/p>\n

                  Danh s\u00e1ch ki\u1ec3m tra cu\u1ed1i c\u00f9ng tr\u01b0\u1edbc khi n\u1ed9p \u2705<\/h2>\n

                  Tr\u01b0\u1edbc khi n\u1ed9p b\u00e0i t\u1eadp, h\u00e3y ki\u1ec3m tra danh s\u00e1ch n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111\u00e3 \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u00eau c\u1ea7u.<\/p>\n

                    \n
                  • T\u00f4i \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 ph\u1ea1m vi ng\u00e0nh c\u00f4ng nghi\u1ec7p ch\u01b0a?<\/strong><\/li>\n
                  • T\u00f4i \u0111\u00e3 ph\u00e2n t\u00edch \u0111\u1ea7y \u0111\u1ee7 n\u0103m l\u1ef1c l\u01b0\u1ee3ng ch\u01b0a?<\/strong><\/li>\n
                  • T\u00f4i \u0111\u00e3 h\u1ed7 tr\u1ee3 m\u1ecdi l\u1eadp lu\u1eadn b\u1eb1ng d\u1eef li\u1ec7u ch\u01b0a?<\/strong><\/li>\n
                  • T\u00f4i \u0111\u00e3 gi\u1ea3i th\u00edch c\u00e1c h\u1ec7 qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c ch\u01b0a?<\/strong><\/li>\n
                  • T\u1ea5t c\u1ea3 b\u1ea3ng bi\u1ec3u v\u00e0 bi\u1ec3u \u0111\u1ed3 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e1nh nh\u00e3n ch\u01b0a?<\/strong><\/li>\n
                  • T\u00f4i \u0111\u00e3 tr\u00e1nh ng\u00f4n ng\u1eef c\u1ea5m k\u1ef5 v\u00e0 l\u1eddi qu\u1ea3ng c\u00e1o qu\u00e1 m\u1ee9c ch\u01b0a?<\/strong><\/li>\n
                  • \u0110\u1ecbnh d\u1ea1ng c\u00f3 nh\u1ea5t qu\u00e1n kh\u00f4ng?<\/strong><\/li>\n
                  • S\u1ed1 t\u1eeb c\u00f3 n\u1eb1m trong ph\u1ea1m vi y\u00eau c\u1ea7u kh\u00f4ng?<\/strong><\/li>\n<\/ul>\n

                    K\u1ebft lu\u1eadn v\u1ec1 T\u01b0 duy Chi\u1ebfn l\u01b0\u1ee3c \ud83d\udca1<\/h2>\n

                    Vi\u1ebft b\u00e1o c\u00e1o v\u1ec1 N\u0103m l\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter l\u00e0 v\u1ec1 vi\u1ec7c ch\u1ee9ng minh r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 suy ngh\u0129 nh\u01b0 m\u1ed9t nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c. Ch\u1ec9 bi\u1ebft \u0111\u1ecbnh ngh\u0129a l\u00e0 ch\u01b0a \u0111\u1ee7. B\u1ea1n ph\u1ea3i \u00e1p d\u1ee5ng ch\u00fang v\u00e0o c\u00e1c t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa \u0111i\u1ec3m B v\u00e0 \u0111i\u1ec3m A th\u01b0\u1eddng n\u1eb1m \u1edf \u0111\u1ed9 s\u00e2u c\u1ee7a vi\u1ec7c t\u1ed5ng h\u1ee3p. B\u1ea1n c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i c\u00e1c l\u1ef1c l\u01b0\u1ee3ng \u0111\u1ec3 minh h\u1ecda c\u00e1ch ch\u00fang t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau kh\u00f4ng? B\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i chi\u1ebfn l\u01b0\u1ee3c trong gi\u1edbi h\u1ea1n \u0111\u00e3 cho kh\u00f4ng?<\/p>\n

                    T\u1eadp trung v\u00e0o l\u1eadp lu\u1eadn logic c\u1ee7a b\u1ea1n. \u0110\u1ea3m b\u1ea3o k\u1ebft lu\u1eadn c\u1ee7a b\u1ea1n ph\u00e1t sinh m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean t\u1eeb ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n. N\u1ebfu c\u00e1c l\u1ef1c l\u01b0\u1ee3ng cho th\u1ea5y \u00e1p l\u1ef1c cao, \u0111\u1eebng \u0111\u1ec1 xu\u1ea5t m\u1edf r\u1ed9ng m\u00e0 kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u r\u00f5 r\u00e0ng. N\u1ebfu c\u00e1c l\u1ef1c l\u01b0\u1ee3ng y\u1ebfu, h\u00e3y gi\u1ea3i th\u00edch c\u00e1ch t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i. M\u1ee9c \u0111\u1ed9 suy lu\u1eadn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 ph\u00e2n bi\u1ec7t nh\u1eefng ng\u01b0\u1eddi xu\u1ea5t s\u1eafc nh\u1ea5t trong tr\u01b0\u1eddng kinh doanh.<\/p>\n

                    B\u1eb1ng c\u00e1ch tu\u00e2n theo c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac n\u00e0y, b\u1ea1n s\u1ebd t\u1ea1o ra m\u1ed9t b\u00e1o c\u00e1o ch\u1eb7t ch\u1ebd, s\u00e2u s\u1eafc v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi k\u1ef3 v\u1ecdng h\u1ecdc thu\u1eadt. Ch\u00fac b\u1ea1n may m\u1eafn v\u1edbi b\u00e0i t\u1eadp c\u1ee7a m\u00ecnh. \ud83c\udfc6<\/p>\n","protected":false},"excerpt":{"rendered":"

                    Vi\u1ec7c tham gia ch\u01b0\u01a1ng tr\u00ecnh MBA mang l\u1ea1i m\u1ed9t lo\u1ea1t th\u00e1ch th\u1ee9c h\u1ecdc thu\u1eadt c\u1ee5 th\u1ec3. Trong s\u1ed1 nh\u1eefng b\u00e0i t\u1eadp ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t…<\/p>\n","protected":false},"author":1,"featured_media":700,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 vi\u1ebft b\u00e1o c\u00e1o N\u0103m l\u1ef1c l\u01b0\u1ee3ng Porter \u0111\u1ec3 \u0111\u1ea1t \u0111i\u1ec3m cao trong ch\u01b0\u01a1ng tr\u00ecnh MBA \ud83c\udf93","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng ph\u00e2n t\u00edch N\u0103m l\u1ef1c l\u01b0\u1ee3ng Porter \u0111\u1ea1t \u0111i\u1ec3m cao. 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